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Kopparberg Cider

Kopparberg Cider. By: Kacie Penman . History. Founded in Kopparberg, Sweden Known for soft water (low mineral content allowing for richer, more natural flavor) Owners back in 1882 and still today value simplicity and uncomplicatedness . Target Audience. Men and women ages 18-35

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Kopparberg Cider

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  1. Kopparberg Cider By: Kacie Penman

  2. History • Founded in Kopparberg, Sweden • Known for soft water (low mineral content allowing for richer, more natural flavor) • Owners back in 1882 and still today value simplicity and uncomplicatedness

  3. Target Audience • Men and women ages 18-35 • Established or un-established people • Misfits/weirdoes • The easy going who are out to have fun and find adventure outdoors

  4. Message • Create a big experience out of small and simple things going on around you

  5. TV ads • http://www.youtube.com/watch?v=YWzJZmLHrPw • http://www.youtube.com/watch?v=pKunlJxmQt0 • http://www.youtube.com/watch?v=A031Sk6AbaA • http://www.youtube.com/watch?v=R7vMWJo09qU

  6. Ads

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  13. Media Strategy • Advertising (TV, Magazine, posters) • Hosted events • Sponsoring concerts and bar openings • Social media • Be including and interactive in all steps • Mission: become the UK’s leading premium beverage brand building experts

  14. Campaigns • Taste labs in different cities to get buyers involved in deciding on new flavors and comparing against other competitors • Paired with Eklectik Magazine to showcase their originality and simple beauty • Share experiences on social media with #happenings

  15. Campaigns • Urban Forest • 5 weeks in Dalston’s Bootstrap Company • Food, drink, live music, street art • Showcase inspired beauty of the original town • Donating part of proceeds to local charity there • Ja Ja Ja Festival • Warehouse project • Sponsoring these festivals to get more brand awareness

  16. Global/Local • Global campaign • Kopparberg is sold in over 40 countries • Most in Europe area • Asia • USA • Canada • Australia • 9 flavors

  17. Evaluation • This campaign will work in all countries because all cultures can understand the simplicity portrayed and yet the intriguing quality at the same time.

  18. Differences from U.S. • No different • Same language • Drink responsibly

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