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Tweetorial: Twitter 101

Tweetorial: Twitter 101 . August 29, 2012. Agenda. What is Twitter Twitter for Journalism Twitter Vocabulary. What is Twitter?. Show of hands: Who’s heard of Twitter? Who is using Twitter? What are you using it for? . What is Twitter?. a real-time information network

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Tweetorial: Twitter 101

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  1. Tweetorial:Twitter 101 August 29, 2012

  2. Agenda • What is Twitter • Twitter for Journalism • Twitter Vocabulary

  3. What is Twitter? • Show of hands: • Who’s heard of Twitter? • Who is using Twitter? • What are you using it for?

  4. What is Twitter? • a real-time information network • users share Tweets, each140 characters

  5. What is Twitter? • share links to interesting content on the web • conversations around hot topics • real-time accounts from people who are in the midst of a newsworthy event, crisis, or natural disaster

  6. How It’s Accessed • Twitter.com • Twitter via SMS • Twitter Apps • Blackberry • iPhone • Android

  7. African Countries on Twitter • South Africa • Kenya • Nigeria • Egypt • Morocco • Algeria • Rwanda • Tunisia • Mali • Cameroon • Sudan • Angola • Namibia • Niger • Burkina Faso • Ethiopia • Libya • Democratic Republic of the Congo • Gabon • Ghana Source: Portland

  8. How do Africans use Twitter? • 68% use Twitter to monitor news • “I rely on Twitter as a primary source for information on…”

  9. Africans on Twitter

  10. Africans on Twitter

  11. #Report • Twitter search • Quick and easy way to surface lots of information in real time

  12. #Engage • Use Twitter to connect with your audience • Share what you’re working on • Share what you find interesting • Build trust with your community

  13. Vocabulary: Tweet • S • s

  14. Vocabulary: Timeline • S

  15. Vocabulary: Verified • S s

  16. Vocabulary: @ • S s

  17. Vocabulary: DM • s

  18. Vocabulary: Trending

  19. Vocabulary: URL Shortener

  20. Vocabulary: Hashtag

  21. Vocabulary: RT

  22. Tips: Tweets • Pictures and video are popular • Strive for a behind the scenes, casual relationship • Don’t sound too formal, but stay professional.

  23. Tips: Twitter Culture • Attribute info, quotes and tweets. • Say thank you, and praise users for their contributions. • Don’t delete tweets – if you make a mistake, admit to it, apologize and make the correction.

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