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SISTEM INFORMASI PEMASARAN

SISTEM INFORMASI PEMASARAN. Created by: Fadhlan R Harmani Branjasa Imam Malik Jefri Eka Putera Noershendy. Profil Perusahaan. Company Name: Toyota Motor Corporation Head Office : 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone : (0565)28-2121

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SISTEM INFORMASI PEMASARAN

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  1. SISTEM INFORMASI PEMASARAN Created by: Fadhlan R Harmani Branjasa Imam Malik Jefri Eka Putera Noershendy

  2. Profil Perusahaan Company Name: Toyota Motor Corporation Head Office : 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone : (0565)28-2121 Tokyo Head Office : 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701, Japan Phone : (03)3817-7111 Nagoya Office :1-23-22 Izumi, Higashi-ku, Nagoya City, Aichi Prefecture 461-8711, Japan Phone : (052)952-2111 Establishment : August 28, 1937

  3. Worldwide Operation

  4. Input Proses Output Management Review • Information : • Kebijakan perusahaan terdahulu beserta hasilnya • Riset perusahaan • Permintaan konsumen • Respon dan antisipasi pasar • Tujuan dan visi perusahaan • Kebijakan Pemerintah • Pesaing • Efektifitas promosi dan penjualan • Target dan segmen • Teknologi • Penemuan-penemuan baru • Sales and Promotion • Dan lain-lain (informasi eksternal & internal) • Example: • Menciptakan standard dan produk baru • Melakukan inovasi • Mengubah strategi pemasaran • Mengembangkan teknologi • Meningkatkan kualitas • Memperluas segmen dan pangsa pasar • Menambah/mengurangi kapasitas produksi • Kebijakan harga baru • Memperluas kerjasama • Efisiensi dan efektifitas perusahaan • Dan lain-lain (kebijakan untuk eksternal & internal) Approve Development and Design Policy Recycling and Sales/After Sales Procurement/Production/Logistics Sistem Informasi Pemasaran Toyota

  5. SIMProdukBaru

  6. Production Instruction Sequence Plan Production Plan (Detailed Production Plan) Product Order Producing Customer Dealer Diagram Pemesanan Produk

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