1 / 4

“Live”, “Shop”, and “Drink” Components for Lunch-To-Go

“Live”, “Shop”, and “Drink” Components for Lunch-To-Go. Claire Quinn- Group Director, Category Advisory Services, Shopper Insights info.shoppermarketing@coca-cola.com. FAST FACTS – Lunch to Go l i v e . shop . drink .

kiele
Télécharger la présentation

“Live”, “Shop”, and “Drink” Components for Lunch-To-Go

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Live”, “Shop”, and “Drink” Components for Lunch-To-Go Claire Quinn- Group Director, Category Advisory Services, Shopper Insights info.shoppermarketing@coca-cola.com

  2. FAST FACTS– Lunch to Go live. shop. drink. • Lunchisthe#1mealfor foodservicetake6outwith an average of 36Xannually per person1 • • The annualnumberof take homelunchesperperson(13.4) istrendingupwith13%growthvs. 10years • agoand56%growthvs.20years ago1 • 51%oflunchopportunities areeatenat home,34% areeatenaway fromhome and13%areskipped(2not reported)1 • Lunchisthemealmost likely tobeskipped(13%)1 • Overall 47%offoodserviceLunchoccasionsareconsumedonHpremise, 30% arecarryout,21%drivethr and2% delivery3 • AmongRetailFoodservicelunchoccasions, 94%arecarryout,with the remaining6%beingonHpremiseconsumption3 live Understandingthe moments ofeveryday life • Thefoodservice lunchoccasionisahuge business,worthover $141Billion annually,up2%vs. YAG2 • QSR isthemost commonlocationforthe away fromhomelunchoccasionwith a60%share,followedby FSRwith a34%share andRetailwitha 6%share2 • Lunchaccountsfor28%ofGrocery foodserviceoccasions,behinddinner at41%3 • Lunchaccountsfor31%ofCHStorefoodserviceoccasions,whichis #1forthechannel3 • Themost importantlocationattributesforFoodserviceLunchshoppersare–“Foodconsistently tastesgreat”(85%),“Foodisservedin atimely manner”(82%),“Foodpreparationisalways cleanandsafe”(82%) and“Isagoodvalue”(78%)3 • Thehighestindexinglocationimportance attributefortheLunchoccasionis“Offerscombinationmeal deals”(51%, 111indexvs. allfoodservicediningoccasions)3 • 28%ofQSRoccasions include anEntrée,Side andBeveragewhileonly 13%ofRetailFoodserviceoccasionsinclude allthree3 • WhenCocaHColais bundledwith FreshDeli items,includingsandwichesandpaninis,the averagelift for CocaHColais 2%,but the averagepartner itemlift is 11%6 • MadetoOrderSandwichbuyersspent,onaverage,2mins,36secshopping/ordering and4min,42secwaiting. WhilewaitingH58%just stoodaround,18%shoppedpreparedmeals, 16%shopperother areasof thedelisectionand8%shopped/interactedwith the fountain/teatower5 • Beverage incidence is13% amongdelishoppers,butthenumberrisesto44%whenpreparedfood(deli sandwich,preHmadesandwich,preHmademeal)is purchased5 • 90%ofGrocery MadetoOrderSandwichbuyerscamestraight tothedelifromoutsideontheir shoppingtrips,and90%of themhadnocart orhandbasketsuggestingmost areImmediate Consumption trips5 • ImmediateConsumptiontrips are muchless planned: inGrocery,only19%makea list (47indextoFill In)andonly9%bringcoupons(56indextoFillIn)7 shop Connectingalongthe Path0to0Purchase • Coca6ColaClassicisthe #1PreferredBeverageatlunch witha 13.4% shareofalloccasions,followedbyDiet Cokeat8.2% andPepsi6Colaat5.8% share4 • CocaHColaTM brandsare130%moreprevalent atlunch thanPepsiTM brands –22.5% incidencevs. • 9.7% incidence4 • Topincidencebeverages amongallfoodservicelunchvisitsare: SSD(41%,135indextoall foodservicevisits),Tea(13%, 132index),Tap water (9%,113index) andNonHcarbsoftdrinks(5%,124index)3 • Topincidenceitemsbroughthomefromfoodserviceare: NonHburgersandwichesat anallHtimehigh drink 1 Buildingbrandlove (34% incidence)followedby SSD(31%),French Fries(28%)&Burgers(26%)

  3. FAST FACTS– Lunch to Go live. shop. drink. Certainsourcesusedtocreatethisdocumenthave datasharing and usagerestrictions. Sourceswith usagerestrictionsare noted belownext tothesource. Ifyou have anyquestions onusage or sharingguidelines,pleasecontact theShopperInsightsManagerforyour customeror channel. Sources: “Eating Patternsin America”HThe NPD Group;2011Third partiesmustsign nonHdisclosureagreementwith NPD. Excerptsofdatamaybe presentedtocustomersbutmay notbe emailed orprovidedin paperorelectroniccopy unless thecustomerisasubscriber toEatingPatternsin America. The NPD Group’sCREST®service;Aug2012 Third partiesmustsign nonHdisclosureagreementwith NPD. Excerptsofdatamay be presentedtocustomersbutmay notbeemailed orprovidedin paperor electronic copy unless thecustomerisasubscriber to CREST®. CocaHCola DINE®Study,2010CCNAassociates,CCRassociates andindependentbottlers canaccess thisdata andshareitwithcustomers aslongasnocompetitive datafor thatcustomerisshown. Third partiesmustsign appropriateagreementnot to usethisdata outside ofCocaHCola work CocaHCola ConsumerBeverageLandscape,2011 Third partiesmustsignappropriateagreementnot to usethisdata outside ofCocaHCola work. VideoMiningCustom Research,Grocery DeliSection,2011 VolumeSource:PerishablesGroupFreshFacts®powered by Nielsen,Execution Source:RetailExecutionAdvisementHNielsen Audit–USGrocery Q110 CocaHColaLandmarkStudy,2011Third partiesmustobtainapprovalfromCCNA K&Ito usethisdata Forslides relatedtothisand other“meals” relatedtopic,pleasevisit theNational ShopperInsights TeamSpace–FocusArea6Meals.

More Related