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Colour Psychology

Colour Psychology. By Nicola Flaherty. Colour psychology is the profound impact that different colours have on individual beings mentally, physically and emotionally. It greatly influences the choices we make in day-to-day life. RED Love, lust, hatred. Stimulates hunger

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Colour Psychology

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  1. Colour Psychology By Nicola Flaherty

  2. Colour psychology is the profound impact that different colours have on individual beings mentally, physically and emotionally. It greatly influences the choices we make in day-to-day life

  3. RED Love, lust, hatred • Stimulates hunger • Is the most emotionally intense colour • There-fore has the most psychological and physical impact on us

  4. Positive affects- Increased strength Excitement Increased pulse and heart rate Negative affects- Increased blood pressure Increased respiratory rate Increased pulse How does it affect us?

  5. ORANGEBold, Active, Autumn • Associated with warmth • Associated with Summer and Autumn months and Halloween festival • Associated with fruits and acidity

  6. Negativeaffects- None Positive affects- Decreased irritability Decreased hostility Increased social behaviour How does it affect us?

  7. YELLOWHappiness, Optimism, Cheer • Most difficult colour for the eye to perceive • Over-powering if over-used • Scientists have found that people lose their tempers more often in yellow-coloured rooms.

  8. Negative affects- Increased irritability Increased hostility. Positive affects- Enhances concentration Increased memory (eg. yellow is used for legal pads) Increased metabolic rate and increased digestion. How does it affect us?

  9. GREENEnvy, Jealousy, Wealth • It is the easiest colour for the eye to perceive • Is widely recognized for its calm and relaxing qualities

  10. Negative affects- None Positive affects- Relaxes and calms people down People waiting to appear on television wait in ‘green-rooms’ to relax Also used in patient waiting rooms in hospitals Relieves homesickness Increases vision. How does it affect us?

  11. BLUEPeace, Serenity, Loyalty • Causes the body to produce calming chemicals and generates feelings of peace and tranquillity • For a long time blue has also been associated with feelings of depression or sadness eg “feeling blue” • This is because blue is a ‘cold’ colour eg it is mostly cold in nature- night, water, ice there-fore it makes people feel as though the temperature has decreased even though it hasnt

  12. Negative affects- Has a cooling effect (eg studies have shown you will feel less warm in a blue room opposed to a warmer-coloured room like orange, red or yellow) Positive affects- Decreased blood pressure decreased respiratory rate increased concentration; studies have found that people are more productive in blue painted rooms How does it affect us?

  13. INDIGOLoyalty, Homosexuality, Creativity • These days it is used a lot in conjunction with homosexuality • In the olden days though it was seen as a very royal colour as it was the most expensive dye and only royalty could afford it.

  14. Negative affects- Decreased alertness Increased day-dreaming Positive affects- Decreased blood pressure Decreased appetite Quietens overactive glands Quietens internal dialogue. How does it affect us?

  15. References- Collins H. (1992 1999), Mini Dictionary in colour p.101 and 440 www.dulux.com.au/html/inspiration/colour-psychology.aspx www.fotosearch.com/photos_images/coloured-condom.html www.colour-affects.co.uk/ www.cleo.com.au www.pro.corbis.com/ www.squido.com/colourexpert www.infoplease.com/spot/colors1.html www.bharatmatrimony.com/astrology/colour.shtml

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