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Role of Technology in Managing a League or District . Welcome. Presenters : Liz DiLullo Brown, Little League International VP, Marketing and Strategic Partnerships Dan Joseph, ACTIVE Network, Vice President of Strategic Initiatives & Market Development
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Welcome Presenters: Liz DiLullo Brown, Little League International • VP, Marketing and Strategic Partnerships Dan Joseph, ACTIVE Network, • Vice President of Strategic Initiatives & Market Development Tom McGorty, ACTIVE Network • Customer Support Team and LLB Expert Volunteer/Veteran
Why Technology as a Topic? Purpose of the session: Demonstrate how the most commonly used technologies can benefit leagues and assist their administrative challenges To provide some tips on incorporating technology into a league or districts operation to maximize engagement with parents, volunteers and the community
50 years ago… "The appliances of 2014 will have no electric cords, of course, for they will be powered by long-lived batteries," ~Isaac Asimov in 1964
Communication is without limits… Personalized Website Crowdfunding Email Video Tools and Interaction Wearable Electronics Social Texting/SMS WiFi Home Networking Photo Sharing Live Scorekeeping There’s an APP for that Training Technology Online Payments/ Transactions RSS feed (news) Drone deliveries
Technology is here to stay… It is here to help Leagues and Districts operate… Utilization of technology is of vital importance to today’s volunteer • Streamlined Central Communication Tool (Public View) • League Management (Behind the Scenes) • Central Record-Keeping (Crossing the “t”s) • Ease of Use for Parents (Convenience/Considerate of Time Commitment)
Little League’s Approach to Technology Keep constituents educated and informed Information that is quick hitting, timely, relevant, free Focused on Format: how are constituents (membership) consuming information? Multi-faceted approach (web, email, social, video, apps) • Social media as a mean’s to connect emotionally • Training tool – administrative, skill-based, informative • Tracking trends in participation Relevancy with parents and players
Little League® & ACTIVE Network Partnership Since 1999 Simple, online league management solutions that help ease administrative tasks including player registration, email communications, reporting, and volunteer and donation management – allowing organizers and participants to spend more time on the field. Official: • Online League Management Provider of LL Baseball & Softball • Online Registration Partner of LL Baseball & Softball • League and/or Team Web Site Provider of LL Baseball & Softball • Sponsor of LL Baseball and Softball • Sponsor of LL World Series • Technology Partner of 2014 LL International Congress
ACTIVE Enables the LL Community Volunteers Providing the tools they need to get their leagues running, manage their time efficiently and build relationships between their members Parents Providing the convenience and services parents need to get their kids quickly registered online, manage their funds and allowing them to focus on building an experience with their children Players Providing a community that engages and enables participation across the Little League player’s journey
ACTIVE Network Powers Little League ACTIVE Content Management (ACM) http://www.littleleague.org http://www.littleleaguebiglegacy.com Region, District, League, and Team websites League Finder 3rdInning touchscreen interactive exhibit at The World of Little League Museum and Official Store Online league registration & management
Get, Manage, Build with ACTIVE Get participants to join Little League Manage the logistics and policies of your organization Build an automated infrastructure Allow you to focus on the LLB Mission: Assist children in developing the qualities of citizenship, discipline, teamwork, sportsmanship and physical well-being
ACTIVE Network Today = Easy Coordination of data at all levels of the organization Flexibility within LeagueOne and Eteamz.com to “keep it simple” or manage complex league needs • eteamz is designed to be a self-setup, volunteer-friendly website – complete with LL-specific design templates and features • Eteamz.com PLUS unique features for webmasters looking for more complex functionality Eteamz boundary mapping powers LL’s League Finder tool Eteamz and LeagueOne can be implemented with no fees assessed to the District/League Support resources always accessible
Working and Winning Together Little League and ACTIVE collaboration benefits leagues/districts: Eteamz communication widget (Newsfeed on local sites) LL-specific eteamz templates • NEW 75th Anniversary template Tournament Bracket Builder League Finder / Boundary Maps Tool LeagueOne Data Center Reports League Communication Opt-In for Parents Interactive touchscreen at LL museum
Tips for Operating Your Website Your Website is the Face of Your League or District ALL YEAR • Treat it like a newspaper • Keep it fresh, current, relevant • Avoid using dates on posts and articles Think about the mindset of a parent and communicate with them • When does the season start? • When is registration? Is registration online? pre-register? • How much does it cost? • What equipment do I need to buy? • Am I going to be asked to volunteer? • Who can I contact with questions?
Tips for Operating Your Website About the League • What’s the history of the league? • Are they affiliated with Little League? • Who are the key volunteers? What is their background? • How is the league run? Governance? Real-time updates: • Schedules, facilities used, games and practices, cancellations, tournament information Inspire participation • Highlight good things happening in your league/district • Show families and kids having fun
Tips for Operating Your Website Promote It • Create a simple URL • Use the website on all materials • Use it when speaking to local media Generate Revenue • Use advertising to generate league revenue • Create special offers for families of the league with local businesses
Online League Management Tips Outline all administrative challenges • What league functions slow us down? Payment processing? Scheduling? Player paperwork record keeping? • Player registration times (online vs. in person)? • What communication challenges do we have? • Are we getting/losing players? Are we getting/losing revenue? Identify volunteers with experience using technology.
Online League Management Tips Evaluate and understand costs based on immediate and future needs • Beware of the FREE offering • Create 5 year plan for technology needs • Must have’s, nice to have’s Train multiple volunteers in technology software • Attend LIVE LeagueOne Webinar Invest time in training sessions • View LeagueOne Recorded Videos • Add Jobs, Age Eligibility, Maintain Staff, Register Player, etc.
