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Media Literacy

Digestion. Media Literacy. What does it mean to be “media literate?”.

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Media Literacy

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  1. Digestion Media Literacy

  2. What does it mean to be “media literate?” “To routinely ask the kinds of questions that will help you think critically about information presented in media (including the information from textbooks or the popular media used at home).” This also applies to information found on Internet websites. www.projectlooksharp.org

  3. Credibility of Media Documents on the lnternet Document: any media example, including printed text, images, charts and graphs, podcasts, excerpts from documentary videos, advertisements, etc. • Authority – author or sponsor of the site. • Accuracy – reliable and error free information. • Objectivity – uninfluenced by emotions or personal prejudices. • Currency – belonging to the present time. • Coverage - the extent or degree to which something is observed, • analyzed, and reported. • www.projectlooksharp.org

  4. What is the Digestion Suggestion project requiring you to do? Step 4: Research any known remedies for the symptoms your child is experiencing. This will include prescription, over-the-counter, and home remedies. You will be looking at various types of media to determine the best suggestions for the child. Step 6: Create a Glogster or video commercial that advertises your remedy by explaining what it does and how it does it.

  5. Let’s look at some examples. • Video Clip #1 • Jaime Lee Curtis on Digestive Health • http://wn.com/Lesson_In_Digestive_Health_From_Jamie_Lee_Curtis • Who do you think made or produced this video? • What was the purpose? • Who is the target audience? • What techniques (words, sounds, etc.) did they use to communicate the message? • What is your evidence in the document?

  6. Print Advertisement #2 Pepto-Bismol “Unlike baking soda and alkalizers that can actually add to the upset. Pepto-Bismol lines irritated stomach and intestinal walls with a soothing coating. Guards against biting, burning, acids. Helps retard gas formation, calm heartburn, nausea. Even controls simple diarrhea, without constipating!” http://whyfiles.org/shorties/115stomach/

  7. Print Advertisement #2 Pepto-Bismol • What is the message about? • Who is the target audience? • Do you agree with the conclusions about Pepto-Bismol and what it is supposed to be able to do? • What accurate and/or inaccurate information did you see in the ad? • What is your evidence for that? What makes you say that?

  8. Print Ad #3 • Rolaids • What is the message about? • Who is the target audience? • Do you agree with the conclusions about Rolaids and what it is supposed to be able to do? • What accurate and/or inaccurate information did you see in the ad? • What’s your evidence for that? • What makes you say that? • www.consumerreports.org

  9. Print Advertisements #4 Metamucil • What is the message about? • Who is the target audience? • Do you agree with the conclusions about Metamucil and what it is supposed to be able to do? • What accurate and/or inaccurate information did you see in the ad? • What techniques did they use to communicate those messages? • What makes you say that?

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