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Reflecting upon the Simulation

Reflecting upon the Simulation. Reflecting on the Simulation Now that the simulation is over, you have the opportunity to reflect upon what you have learned from this experience.

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Reflecting upon the Simulation

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  1. Reflecting upon the Simulation

  2. Reflecting on the Simulation • Now that the simulation is over, you have the opportunity to reflect upon what you have learned from this experience. • You should prepare some notes, answering the questions in this presentation. You will need these notes in order to prepare your final written assignment for this course.

  3. Marketing • How important was overall Marketing Spending? • What was a more effective strategy, Promotional Spending, or Price Leadership? • Did Brand Awareness play a part in your strategy? • Did the different segments affect your Marketing Strategy?

  4. Operations • What was the single most important factor in your Operations decision-making process? • Did having idle time affect your firm’s performance? • Did you manage to coordinate your Operations and Marketing decisions effectively?

  5. Research and Development • Which segment/s did you choose to enter and why? • Did you diversify with multiple products, or improve one or two core products? • Did you borrow capital to fund your R&D?

  6. Finance • Did you repurchase shares? Did your decision affect your ending Shareholder Value? • What was your greatest concern regarding cash flows?

  7. Written Assignment 3: Report for the Board of Directors • Your last assignment is to prepare a succinct professional report for the Board of Directors explaining the performance of the firm over the last 3 years since you have taken over as President. You should pull this information together in a professional executive report, containing proper sentence structure and paragraphs, not as bullet points, notes, or in a Q&A (question and answer) format. • The Board of Directors is very demanding since the Enron debacle, so they will expect to hear honest answers (in your own words) to the questions posed in this document. Most importantly, they want to hear what you have learned from both your successes and mistakes, so that they have confidence in your continued leadership in the future. • Your report should be a minimum of 2 pages (typed, double spaced in a font of 10 or 11) and a maximum of 3 pages. After you roll over, please print the Industry Benchmark Report and the Decisions Report from 2007 and staple them to the rear of your report.

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