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Marketing Branch Libraries to Students Through Web Videos

Marketing Branch Libraries to Students Through Web Videos. Our Top Ten Tips (in ten minutes) Brooke Cox and Caroline Gilson DePauw University Libraries. Tip #1: Consider the why factor. Tip #1: Consider the why factor. Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332.

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Marketing Branch Libraries to Students Through Web Videos

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  1. Marketing Branch Libraries to Students Through Web Videos Our Top Ten Tips (in ten minutes) Brooke Cox and Caroline Gilson DePauw University Libraries

  2. Tip #1: Consider the why factor

  3. Tip #1: Consider the why factor

  4. Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332 Tip #2: Consider video as a marketing tool

  5. Tip #3: Find your inspiration

  6. http://www.youtube.com/watch?v=Gu8eypvMRN8

  7. Tip #4: Collaborate

  8. Tip #5: Plan it • storyboard your shots • write the scripts • gather props • find actors

  9. Tip #6: Film it • know your camera • lights and mics ready • film, film and more film • people are good

  10. Tip #7: Edit it • iMovie vs. Final Cut Pro • know your footage • the role audio will play

  11. Tip #8: Spread the word Location… Location… Location…

  12. Tip #9: Assess it

  13. Tip #10: Keep building

  14. Consider the why factor Consider video as marketing tool Find inspiration Collaborate Plan it Film it Edit it Spread the word Assess it Keep building

  15. Questions? Brooke Cox bcox@depauw.edu Caroline Gilson cgilson@depauw.edu Jessica Bozeman jessicabozeman@depauw.edu

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