1 / 20

Unilever Bestfoods in France

Unilever Bestfoods in France. Best in France Case Study December 15, 2003. Patricio Aylwin, Nicolas Chabut, Matthew Nolan and Björn Seidel. Overview. Unilever & Unilever Bestfoods General presentation Organization Values Reasons for an division in France

kishi
Télécharger la présentation

Unilever Bestfoods in France

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Unilever Bestfoods in France Best in France Case Study December 15, 2003 Patricio Aylwin, Nicolas Chabut, Matthew Nolan and Björn Seidel

  2. Overview Unilever & Unilever Bestfoods • General presentation • Organization • Values • Reasons for an division in France The French subsidiary of Unilever Bestfoods • Characteristics • Work process The specific aspects and an adaptation to France • Specific activities • The French constraints • The French advantages

  3. Unilever & Unilever BestfoodsGeneral presentation • Created in 1930 by the merger of a British soap-maker, “Lever Brothers’’ (founded in 1885) and a Dutch margarine producer, “Margarine Unie’’ (which grew through mergers in the 1920s) • Unilever’s business : • Food • Home and personal care • Main food brands : Becel, Blue Band, Bertolli, Ben & Jerry’s, Flora, Knorr, Magnum, Lipton, Maille, Amora, …

  4. Unilever & Unilever BestfoodsGeneral presentation • Few key figures : • Worldwide turnover in 2002 : €48 760 million • Number of employees : 247,000 people, with 90% of managers locally recruited and trained • Every day, 150 million people choose Unilever brands to feed their families and to clean their homes • Over half of all sales are generated by the foods division brands • Unilever Bestfoods : • Created in 2000 by acquisition of Bestfoods gathering Bestfoods and Unilever’s food division

  5. Unilever as it sees itself

  6. Unilever & Unilever BestfoodsOrganization • UNILEVER BESTFOODS REGIONS • Foods North Africa, Middle East and Turkey • Ice Cream and Frozen Foods • Unilever Bestfoods Asia • Unilever Bestfoods Latin America • Unilever Bestfoods North America & Slimfast Worldwide • Unilever Bestfoods, Europe

  7. Unilever & Unilever BestfoodsUnilever Bestfoods Europe • HQ : Rotterdam (The Netherlands). • Local offices in almost all European countries. • European customer base of some 650 million people. • A wide cross section of consumers, incorporating people in both the developed markets of western Europe and the developing markets of former Eastern block countries.

  8. Unilever & Unilever BestfoodsCompany values • The core values of the company expressed through a Code of Business Principles : • These values are not negotiable and applicable to the whole world, including France. • Standard of Conduct • Obeying the Law • Employees • Consumers • Shareholders • Business Partners • Community involvement • Public activities • The Environment • Innovation • Competition • Business Integrity • Conflicts of Interests • Compliance, Monitoring, Reporting

  9. Unilever & Unilever BestfoodsReasons for an installation in France • Conquest of the market • Proximity of the market • Adaptation to local habits • Development of the products (A branch of the European HQ in France) • Existing in European and French installations at merger

  10. The French subsidiary of UBFCharacteristics • Production and commercialization • HQ in Rueil-Malmaison • 11 Factories in France

  11. The French subsidiary of UBFCharacteristics • 2 types of status : • Local workers • Expatriates • Presence of a branch of the European HQ

  12. French subsidiary of UnileverFew 2002 key figures • Sales of Unilever France • € 3.875 billion of which € 555 million are exports • 5250 Employees • € 420 million in advertising

  13. The French subsidiary of UBFWork process • A strong guideline given by the European HQ : • Recruitment • Compensation • Planning • Evaluation and assessment • Training • A free local implementation • The example of Bestfoods acquisition

  14. An adaptation to FranceSpecific activities • A complex business in France • The strategic axes of Unilever

  15. An adaptation to FranceConstraints • Social laws • Benchmarking as a consequence • Example of an economic gathering

  16. An adaptation to FranceAdvantages • A firm adapted to the market • UBF seems not to benefit from ‘’the French advantages’’

  17. Conclusion • First reason for being in France : • To be close to the market • It seems inconvenient to sell without producing in France. • Second reason : • Management of existing structures But beware to the benchmark to capture future installations !

  18. We Thank • HR Director of the French branch : Mrs. Andrée Bosset 01 41 96 50 56 Andree.bosset@unilever.com • Commercial Manager of Foodsolutions France: Mrs. Barbara Campos 01 41 96 51 18 barbara.campos@unilever.com 23 Rue Francois Jacob 92500 Rueil-Malmaison France

  19. References • Web sites : www.unilever.com www.you-unilever.com • Questionnaire

  20. Our Team • Members : • Patricio Aylwin • Nicolas Chabut • Matthew Nolan • Björn Seidel • Address : MBA / HEC 78351 JOUY-EN-JOSAS CEDEX

More Related