Why Your Small Business Needs a Mobile App

1. Why Your Small Business Needs a Mobile App Most businesses started as small businesses until they took that one big step. Are you an SMB dreaming to grow your brand into something aspirational? Then it’s time to take the big leap. The wisest, most crucial yet the easiest way up is launching your own mobile app. That’s right, an app is all it takes to take your business towards the dream which right now looks far-fetched. Assuming that you are not convinced yet, we’ll give you 5 solid reasons to go the app way. 1. If customer is king, time to make him happy Businesses of all sizes strive to achieve just one goal- customer satisfaction. Customer has become a stronger entity with the advent of social media and online public forums. Frustrate a single customer and the world will know the very next moment. Delight a customer, again, the world will know. So, it’s important to make your customer’s experience with your product, easy, pleasurable and worth talking about. With your brand’s app residing on your customer’s mobile phone, you are making it easier for him to access your services. One click and the cab is here. One click to settle the hungry you. One click to buy your favourite book. It won’t be wrong to say that an app makes your product/services lie just a click away. 2. Boost your sales with an app

2. Imagine how e-shopping has made our lives easier. It’s appalling why we still have traffic jams, with no one stepping down the bed to go out shopping! But if we look the other way round, it’s a huge win for retailers, because e-shopping has not only given rise to convenient shopping but also more shopping. Earlier people used to think, plan, and go shopping. Now, they think, pick up their phones, and order. So if you are looking at scaling up your sales, let your brand sit on every mobile. Then, sit back and count the money pouring in. 3. Get a level playing field It is said that if you have an idea in your mind and you think it’s unique, there is 90% chance that you are wrong. Ask Google and you will know how many have made brands out of that “unique” idea you fostered. How to beat competition this fierce? Get an app. On a phone, your app lies shoulder to shoulder with the biggies in the league. Your customers get to compare the services. You just have to prove you are better and then sky is the limit. 4. Reach your customers where they are The best time to reach your customers is in the moment. With an app, you can reach your customers when they are ready to listen to you. This type of marketing is actionable, which means customers are more inclined towards pressing the buy button when your app pitches in at the right time. Imagine giving your customers dining options the moment they land in a new city! That’s smart advertising done through an app. 5. Go the distance with an app Your customers are everywhere. Why let borders intervene? With an app you will be able to reach out to your prospective audiences miles away. A boutique that’s taking orders from across continents; a dance group that’s inspiring artists all over the world; a storyteller who amazes his listener across borders; that’s the magic of an app. Don’t confine your brand and reduce your business to a local gully confectionary shop. Think big. Let your brand go places with an app. The list of reasons to go the app way does not end here. But these should give you a fair idea of how far you can go by occupying a tile on your customer’s phone. Still thinking? You can now make an app in a snap, with app makers online. App building software have made building apps amazingly simpler and a job wrapped up in minutes. So that gives you the 6th reason to get an app for your business.