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Dave Murphy Strategic Alliances Manager 2014

Dave Murphy Strategic Alliances Manager 2014. Mobile POS is Here to Stay. What ultimate form or shape it takes remains to be seen, but in the six years since it disrupted the slow-moving beast we know as Retail, it has definitely changed the landscape. The Key Driver: Apple.

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Dave Murphy Strategic Alliances Manager 2014

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  1. Dave Murphy Strategic Alliances Manager 2014

  2. Mobile POS is Here to Stay • What ultimate form or shape it takes remains to be seen, but in the six years since it disrupted the slow-moving beast we know as Retail, it has definitely changed the landscape.

  3. The Key Driver: Apple • While you’ve heard it many times, the key driver of much of this was… Apple. • Milestones: • iPhone: 2007 • iPad: April 2010 • iPhone 4S: October 2011 • Enough horsepower to run mobile POS

  4. Key Trends • 3.6M tablets in Retail by 2017 • 69.6% Hospitality operators plan to add mPOS • No more one-trick mPOSPonies • All merchants, even SMBs, want mPOS solutions to do more for them than enable card payments * Sources: IHL Services, Hospitality Technology, PYMNTS.com

  5. Key Opportunities • Tablet POS ISVs are seeking dealers • Domain expertise IS required • There’s money to be made • Networking • Installation • Support • Accounting is different • Monthly residual vs. monolithic

  6. How Do Retailers Use Mobile? • Four Stages • Stage 1 – Manager uses tablet instead of back-office PC • Stage 2 – Extended to store associates • Stage 3 – Store mobile POS • Stage 4 – Customer device checkout

  7. Top Mobility Applications Source: RIS/IHL Group 2014 Store Systems Study

  8. Top Choices: iPad and iPhone Source: IHL Group 2014 Mobile POS Study

  9. What Me Worry? Source: IHL Group 2014 Mobile POS Study

  10. SMB Advances to Stages 3 and 4 • In the small and medium business space, mobile POS is an absolute reality • Over 500 POS Apps • 294 iOS apps • 240 Android apps * Search Criteria: “point of sale, cash register, POS, mPOS”

  11. Advantages of Tablet POS • Cost savings • Zero OS license fees • Elegant interface • Eases employee training • A tool for better customer service • Developer-friendly application environment • Modernizes the operator’s brand

  12. Epson mPOS Solutions Epson Printer Options

  13. mPOS-Friendly Printers • DHCP-enabled out of the box

  14. Introducing OmniLink Smarter Way to Next Generation POS

  15. OmniLink Models

  16. TM-i Use Case 1: Tablet POS Printing • Native or Cloud-based Tablet POS Applications • ePOS-Print SDK and API for print commands

  17. TM-i Use Case 2: Device Management • Device Hub for Tablet POS • Peripheral management and control via ePOS-Device • Reliable/cost-effective connectivity vs. Bluetooth or WiFi Scale Payment Device Bar Code Scanner Cash Drawer Customer Display

  18. TM-i Use Case 3: Print Server • Network Epson TM Printer Control • Can control printing on up to 20 network printers Kitchen Bar Expo Valet

  19. TM-i Use Case 4: Remote Applications • Facilitator for Online Ordering and Remote Requests • ePOS-Print for inbound requests print commands • Server Direct Print for outbound

  20. TM-i Use Case 5: Data Parsing • Data Parsing for Cloud Applications • Printer connected to POS terminal • Print stream data is intercepted, parsed and sent to the cloud to be made actionable

  21. OmniLink TM-i Recap • Facilitator for Tablet POS • Receipt printing • Device management • An alternative solution for online ordering applications, replacing: • Fax machines • Desktop printers • Tablets • A limited-use data gateway for adding functionality to POS and ECR environments Data Points Device Hub Apps Digital Signage Loyalty OmniLink Coupons Analytics Mobile POS Digital Receipts

  22. ePOS Is The Key • ePOS-Print and -Device are the keys • An Epson differentiator • Perfect for cloud/tablet ISVs who just want to code in XML and not have to learn ESC/POS for printing • Ideal solution for tethered peripheral management • Scanner • Scale • MSR • 2x20 Customer Display • Etc.

  23. OmniLink Models

  24. DT Use Case 1: PC-POS Architecture • PC-POS System • OpenSUSELinux or POSReady2009 • APD or UPOS Device Management and Control

  25. DT Use Case 2: Web Architecture • Web or Cloud-based Applications • XML to ESC/POS Translation • ePOS-Device Management and Control

  26. OmniLinkComparison or or or

  27. Final Thoughts • Mobile for store associates is the single biggest trend since Internet at the store level. • The core POS market is changing, and much faster than we think. • Apple envy is a very real and very powerful driver. • The mobile trend is being driven by the CEO on down. • It is not going away, and one needs to be mindful of the potential impacts. Source: Lee Holman, IHL Group

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