Presentation Transcript

1. Best Buy Reward Zone

   Customer Loyalty Program analysis By Jessica Clutter
2. Welcome Screen Three items on sign up screen – straightforward Earn Points Redeem Points Get Rewards Basic, easy to read
3. Easy Options…. Preferences can be set for how large you want your reward to be with the minimum being $5 for every 250 points earned
4. User Friendly Design Website has an area for FAQs (Frequently Asked Questions) to help understanding of program Point values show one point earned for every dollar spend at Best Buy Members are issued a card which stores information on purchases
5. Reward Zone Partners Reward Zone Mall – several partners allow members to make purchases and those purchases are applied toward Best Buy Reward Zone cards Seems confusing – do points apply if visiting these partners in person? Almost too many choices
6. Partnerships Encourages members to enroll in cards that feature reward zone
7. Conclusions Best Buy Reward Program is straightforward It is user friendly – simple to understand Could get confusing to maximize reward earnings