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New Approaches in Reference and Marketing

What It All Means and How You Can Use It When You Don’t Have Time or Money # fabref http://tinyurl.com/fabfridays. New Approaches in Reference and Marketing. Kathy Makens Head of Adult Services at South Regional Library Durham County Library kmakens@durhamcountync.gov. Trends.

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New Approaches in Reference and Marketing

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  1. What It All Means and How You Can Use It When You Don’t Have Time or Money #fabref http://tinyurl.com/fabfridays New Approaches in Reference and Marketing Kathy Makens Head of Adult Services at South Regional Library Durham County Library kmakens@durhamcountync.gov

  2. Trends • We Go to the Patron • Library Goes Mobile • Geosocial Outreach • Visual Social Networking

  3. What is That Supposed to Mean?! • We may spend less time behind the desk and more time in the stacks • More library services and marketing will happen on smart phones • You will see Foursquare, geocaching and other location based apps used to draw users into the library • You will see more things like Pinterest and Instagram

  4. What We Will Cover • Roving Reference • QR Codes • Geocaching • Pinterest • Instagram • Should I Use It?

  5. Roving Reference We Don’t Wait for the Patron to Come to the Desk We Find the Patron and Help Them in the Stacks

  6. Why? • Many Patrons Will Not Approach the Reference Desk • Added Security • Able to Get Tasks Done in the Stacks (weeding, etc.)

  7. How to Do It Fancy iPad Laptop Headset Mobile Circulation

  8. How to Do It Not So Fancy 2 Way Radios Computers in Stacks

  9. Why The Library is Going Mobile

  10. Cell Phone Usage * Morgan Stanley Mobile Internet Report December 2009

  11. Cell Phone Users Who Mostly Use the Internet with Their Cell Phones *Pew Internet Cell Phone Study http://pewinternet.org/~/media/Files/Reports/2012/PIP_Cell_Phone_Internet_Access.pdf

  12. 45% of all American adults own a smartphone. * • *Smartphone Ownership Update September 2012 • Pew Internet Research http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012/Findings.aspx

  13. So What? Making more of our online and in person services cell phone friendly helps bridge the digital divide and provides greater access to the less fortunate

  14. Chat and Text Reference Guess What? You Already Offer It

  15. Chat and Text Reference

  16. Chat and Text Reference • Twillio • Mosio • phil@philblank.net

  17. What is a QR Code? • A Quick Response Barcode holds a little bit of information • Smart phones with a QR reader app can read them • This one leads to this presentation online.

  18. Why? • Free! • No technology skills required • Negligible staff time • Cool • Fewer steps between patron and content

  19. How to Use It • Link Cell Phone Users Directly to Tutorials • Link to online program registration or the phone number to register for a program • Link to the donation page of your Friends of the Library • Have a scavenger hunt

  20. What is Geosocial? It means that you can play games, share information, etc. with other people who have smart phones or other devices that can tell where you are located and can find the location of other people and things.

  21. What is Geosocial? Instead of sharing music, books, etc. You share places

  22. Geosocial

  23. Fourquare

  24. Why Use It? • Cheap and Fast • Few Technical Skills Required • Draw in New Patrons • Control the Library’s Image

  25. How to Use It Claim Your Location

  26. How Do I Use It? • Reward the Mayor • Advertise your services • Highlight special events • Add to-do lists • Find out what people in your community like to do

  27. What is Geocaching? Geocaching is a high-tech treasure hunting game played throughout the world by adventure seekers equipped with GPS devices. The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. - from geocaching.com

  28. What is Geocaching? Or It is a fancy scavenger hunt that you can play using your cell phone

  29. Why Use It? Super cheap They are games that market the library’s services in an engaging way They help broaden user perceptions of what a library is and can do They bring in new patrons

  30. How Do I Create a Geocache? • Find Someone to Partner With: http://www.ncgeocachers.org/ • Have a Clear Idea of What You Want to Communicate • Make sure all staff know about it • You Can Only Have One Cache per Library (building, not system) active at one time

  31. What about Our Patrons Who Can’t Afford a Smart Phone? Try to have a non-technology based alternative available to your patrons

  32. Geocache without a GPS • Have a paper based scavenger hunt that accompanies your geocache • No device necessary • Child friendly theme with many easy clues!

  33. Scavenger Hunt Clues QR codes generally lead to virtual content that might interest the patron Geocaching scavenger hunts lead the user to physical content.

  34. Sharing is Now More Visual

  35. What is Pinterest?

  36. Why? One viral picture can lead lots of people back to your other content

  37. What Do I Do With This?

  38. Instagram An app to edit photos and share them

  39. How Is That Special? Instagram is itself a social network

  40. How Do I Use It? • Draw in new patrons • Get surprisingly professional photos of your programs and buildings • Have a contest!

  41. Contest http://origin.library.constantcontact.com/download/get/file/1106451719859-163/FINAL+PR+PHOTO+CHALLENGE.pdf

  42. Should I Actually Use Any of This?

  43. Things to Think About First • Does this fit in with my library’s mission? • Do I want it just because it is “shiny” • Does this fit in with what the people in my community currently use? • What is the cost in money and time?

  44. Things to Think About Next • Identify and meet with stakeholders • As a group, decide on best implementation • Reward early adopters • Track progress

  45. Feel Free to Contact Me • kmakens@durhamcountync.gov • @kmakens • http://tinyurl.com/fabfridays

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