1 / 20

babajob Momo Deck

babajob.com Momo Deck. Deepak Gulati Architect, babajob deepak@babajob.com. Summary. Babajob connects employers & informal sector workers – maids, cooks, drivers – etc. via the web, the phone (voice) and SMS. A scalable, replicable, profitable solution to fight poverty.

konala
Télécharger la présentation

babajob Momo Deck

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. babajob.com Momo Deck Deepak GulatiArchitect, babajob deepak@babajob.com

  2. Summary • Babajobconnects employers & informal sector workers – maids, cooks, drivers – etc. via the web, the phone (voice) and SMS. • A scalable, replicable, profitable solution to fight poverty • Public beta launched Sept 2007 for Bangalore • 30,000 registered users, 22,000 unique users/month • Major telco + Internet kiosks pilots eminent • Orkut App launched May 2008 “Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007 Link “I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members” - Lakshmi Srinagala, Bangalore employer babajob

  3. A Story of 2 Nannies Mary • Edu: 5th standard • Speaks only Kannada • Earns $20/month • Only knows people in slum Jeena • Edu: 5th standard • Speaks Kannada, Hindi • Earns $170/month • Has sister who works for a rich family babajob

  4. A Story of 2 Nannies Mary • Edu: 5th standard • Speaks only Kannada • Earns $20/month • Only knows people in slum Jeena • Edu: 5th standard • Speaks Kannada, Hindi • Earns $170/month • Has sister who works for a rich family Why do some escape poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers See Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf babajob

  5. A rising employment problem: Traffic 2011 2008 2001 90 minute commute distance in Bangalore

  6. Size of Indian Informal Job Market Favorable Trends: Mobile penetration Rural->Urban migration Working age population Job changes/yr Target seeker population 2008: 114mn 2012: 219mn 2012: 1 job change/yr X Rs 1000/change = $5.7 bn market Sources: TeamLease/Indicus (2007 Employability Report), McKensey – Rising Middle class in India, TRAI, Airtel

  7. What users want from a job site Employers: • Lots of great, reachable candidates • Easy: • “Just send me someone great” – agency role • Trustworthy • Guaranteed • Cheap Job Seekers • Access to better jobs: Higher pay, better status, closer to home • Reachable to non-literate, poor and non-web

  8. What users want from a job site Employers: • Lots of great, reachable candidates • Easy: • “Just send me someone great” – agency role • Trustworthy • Guaranteed • Cheap Job Seekers • Access to better jobs: Higher pay, better status, closer to home • Reachable to non-literate, poor and non-web • When do informal hires happen? Connect on: • Salary, Category, Distance • Language, Hours, Skills/Experience • + Employer trust threshold

  9. Babajob Vision World’s best web + voice portal for informal labor A scalable, replicable, profitable solution to fight poverty by creating radical job market efficiency for the informal sector How: • Connect computer/voice-based employers to seekers with phones. • Employers: Sell Database Access and Guaranteed placement • Seekers: Sell/monetize access to jobs via mobile • Ecosystem: Sell leads to employment agencies babajob

  10. But wait: Poor people don’t use computers babajob

  11. How we digitize job seekers • Our Field Staff • Small teams in the slum • Scalable only in hi-demand areas • Create business model for partners • Charge seeker Rs 20/$.50 + partner earns ~25% of employer fee when hired • iCafes, NGOs, Micro-Finance. MOU with Comat. • Via Social Networks • Orkut, babalife, FB users register job seekers • Mentors + connectors paid • Voice/Mobile registration • Telco partnerships • Print/Radio/TV ads with phone-in number  babajob MFIs, iCafes babajob

  12. Job Seeker registers on SMS/Voice *321# *321# *321# *321# Welcome. 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro Enter your salary per month. Example 3000: Select job location city or your STD or pin code (ex 80 or 560001) Bangalore Mysore Mangalore Belgaum Bellary All Karnataka Any • New! Job Search • Job Search • Hire Help • 2. Property Search • 3. Hello Tunes* 1 1 1 2800 Sample alert *321# *321# Minimize initial data collection screens: job location, salary, category • Enter a job category no: • Housekeeping • Delivery Helper • Office Helper • Guard • Driver • Other • Go Back Your subscription to Free 10-Day Pack has been activated. You will upto 3 daily alerts for Guard Jobs. Dial *321*66# to manage ur alerts. Enter 9 for Classifieds Home. *321# Job Found: Security Guard, 1-3 yrs, First Security, Rs 3500, Hindi req Indira Nagar, 9881 123456 Want better job alerts? Dial *321*668# and enter the languages you speak or logon to babajob.com to update your profile. 4 Encourage users to add more profile data in the matching alerts Suggest appropriate categories based on salary

  13. Post a Job via SMS/UssD *321# *321# *321# *321# Select job location city no. Bangalore Mysore Mangalore Belgaum Bellary Overseas Or enter the job location pincode (e.g. 560038) Welcome to Hire Help, where you can hire the help you need for your home or office. Enter a job category no: 1 Maid 2 Cook 3 Nanny 4 Security Guard 5 Driver 6 Receptionist 7 More Go Back Welcome to Airtel Live! 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro • New! Job Search • Job Search • Hire Help • 3. Property Search • 4. Hello Tunes* 2 2 1 560034 *321# Enter the job post salary per month. Note that average wages for Maids in Bangalore in June 2008 was Rs 5400: Job posted! Interested seekers will call you & you’ll get matching candidate alerts for 10 days. Login to babajob.com with yr mobile no & password 2142 to edit your job. Dial *321*66# to manage ur alerts. Tell job seekers who they should contact about your job. SMS CONTACT <your name and/or company> to 99XXXXX. Ex contact Rajesh Jain at First Security Give job seekers more details about your job. SMS DETAILS <job details, special requirements, etc> to 99XXXXX Ex. details 12th standard + diploma required 5300 CONTACT Suresh DETAILS Our family needs a nice maid from 8am to 5pm, 6 days a week At this point, the job and subscription are created but we maintain the session to ask follow-up questions.

  14. Alert examples (under 120 chars) • Contains Title, salary, neighborhood, years exp, gender, required languages, employer name, number, URL and some description BABAJOB BABAJOB BABAJOB Guard Rs5000,Pulkeshi Ngr, 1yr exp,Man English Hindi Kannad Call:Knowx Innovations 08041270529 http://babajob.com?j=478484 Guard Rs4000 Koramangala,1yr exp,Man Call:Royal Ayurvedicspa Resturant 9627136874 http://babajob.com?j=478497 Guard Rs3500 Koramangala,1yr exp,Man Call:Unisco Communications 9880353000 http://babajob.com?j=478565

  15. Try us out: • SMS <your name> to 9972002222 • Public Voice Demo available in coming weeks

  16. Contact • deepak@babajob.com Architect • sean@babajob.com CEO

More Related