1 / 11

Northwind Traders

Northwind Traders. Business Plan. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. Mission Statement. Hassle-free adventure vacations Customized travel itineraries Detailed knowledge of destinations and activities

krikor
Télécharger la présentation

Northwind Traders

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Northwind Traders Business Plan

  2. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region Mission Statement

  3. Hassle-free adventure vacations • Customized travel itineraries • Detailed knowledge of destinations and activities • Full-service travel planning resource Business Concept

  4. Heather Mitchell President & CEO Jim Kim Vice President of Sales Amy Egert Marketing Director Richard Bready Office Manager Jae Pak Business Development Key Personnel

  5. Organization Chart

  6. World forecast for adventure travel vacations (in million arrivals) Market Forecast

  7. Targeted Client Growth

  8. Projected Profits

  9. General travel agencies • Wide range of destinations • Little knowledge of adventure destinations/activities • Other adventure travel agencies • Cater to backpacker market • Target cost-conscious, younger travelers • Internet travel sites • Few offer all-in-one planning • Little to no customer support Competition

  10. Public relations (press releases) • Shop front (display window, with video) • Website • Customer relations (repeat business and referrals) • Social media Advertising Strategies

More Related