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Automating Production of Cross Media Content for Multichannel Distribution Eng. Ivan Bruno

Automating Production of Cross Media Content for Multichannel Distribution Eng. Ivan Bruno (DSI – Univ. of Florence, Italy) www.AXMEDIS.org 9 th November, Wisla (Poland). AXMEDIS Consortium (2006). Take-up partners logo. PANASONIC. Partnership Distribution. Japan. Korea. Cina.

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Automating Production of Cross Media Content for Multichannel Distribution Eng. Ivan Bruno

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  1. Automating Production of Cross Media Content for Multichannel Distribution Eng. Ivan Bruno (DSI – Univ. of Florence, Italy) www.AXMEDIS.org 9th November, Wisla (Poland)

  2. AXMEDIS Consortium (2006)

  3. Take-up partners logo PANASONIC

  4. Partnership Distribution Japan Korea Cina

  5. AXMEDIS Objectives • AXMEDIS is a R&D IP project of the European Commission • Performing research on enabling technologies to allow • reduction of distribution and aggregation costs for content production and management • New models, methods and tools for content production, protection and distribution • Major needs and technical goals: • Supporting interoperability among different • content formats • distribution channels (TV, PDA, mobile, kiosks, satellite,..) • DRMs (digital rights management model) (e.g., MPEG-21, OMA, etc.) • Supporting massive processing for content production and distribution (on demand), license processing, event tracking, protection, tracking and DRM • Enforcing flexibility in business and transaction models • Integration and Harmonization of DRM in B2B and B2C areas • Modeling secure/legal P2P content sharing for both B2B and B2C • Expanding MPEG-21 standard

  6. AXMEDIS purpose Content: • Producers • Providers • Aggregators • Packager • Integrators • Promoters • Distributors • .. • Supporting both B2B and B2C distribution • Reducing costs for Content Production, processing, etc • Enabling Multichannel Distribution • Enabling Interoperable Distribution of content • Enabling e-commerce of secure digital content Tools and SolutionsModels and technologies Content authoring, processing, protection, distribution, controlling and usage Create a unified European platform for content packaging, protection and distribution in terms of DRM and interoperability (convergence)

  7. AXMEDIS B2B Distribution and Sharing Content Producers Internet Distributor VOD Content Providers Internet Distributor Content Provider Mobile Distributor Collecting Societies P2P B2B network Collecting Societies Media Distributor Broadcasters Content Integrators Content Integrators Kiosks distribution i-TVs STB AXMEDIS Portal

  8. AXMEDIS Applications • Applicative areas of automated content production and protection • Entertainment, edutainment, infotainment, educational, etc. • Real-time and non-real-time content distribution • Internet, P2P, broadcast, IPTV, mobiles, DVB-T, DVB-S, DVB-H, etc. • Other relevant applicative areas are: • banking, governmental, military and healthcare • Technical Applications of AXMEDIS • Massive and scalable production of content on demand • Content distribution: single and multi-channel • Content protection and DRM • Content recognition and monitoring • Content management and archive management • Content sharing among producers and distributors • Content integration and metadata enrichment • Etc. • AXMEDIS Framework for all • Set up and maintenance of an European Platform for improving the knowledge and tools on e-Commerce of digital goods. • Making the AXFW accessible

  9. Business Opportunities 1/3 • For ALL Business Actors and for Content Provider/Producers • exploit a multi-channel distribution, convergence of media • Greater control of content usage in all the channels B2B2C • possibility of creating new business models • lower costs of production, B2B distribution, promotion via P2P B2B • lower costs for content gathering, transcoding/monitoring platform, production of content on demand with AXCP • greater level of security • For Content Distributors/Mediators to • defining several different business models adapting the distribution channel to the users needs and would • distribute content with AXMEDIS tools on P2P to Consumers but based on DRM • exploit P2P technology to access at content via the AXEPTool P2P B2B

  10. Business Opportunities 2/3 • For Content Integrators and Multimedia Publishers to • simple and direct access at content coming from many content providers, integrators, etc., in easy manner, • integrate cross media content and automatically managing rights for complex multimedia products • have the possibility of defining several different business models adapting the distribution channel to the users needs and would • For Final user to • get access to the same content on several platforms and locations, interoperability of content and DRM • have content at lower prices, etc. • have the possibilities to use different business models o nthe same platform • have content at lower price, etc. • share content with AXMEDIS tools on P2P but based on DRM

  11. Business Opportunities 3/3 • For Collecting Societies to • Provide support to their associated for posting content in the digital world • Have the same content on several platforms and locations, interoperability of content and DRM • have access at direct reports about the Content exploitation • For IT companies to • Save time and money in accessing at innovative technologies for content production and distribution, integrated environment • For Research groups to • Make accessible in short time their algorithms and solution in an integrated and comprehensive environment such as AXFW and AXCP • Make visible their work and results to a large community

  12. Content storage Content Processing Content Ingestion AXMEDIS Editors AXMEDIS Architecture AXEPTool Area Workflow Management tools AXMEDIS Factory AXdb AXEPTools B2B Content Distribution AXEPTools AXMEDIS Content Processing Engines and Scheduler GRIDs AXdb AXMEDIS Network AXdb AXEPTools AXMEDIS databases AXMEDIS database Area AXMEDIS Factory Crawlers AXEPTools AXdb AXdb CMSs Distributor Distributor AXMEDIS Accounting area Programme and Publication B2C Content Distribution Distributor DRM & Licensing Support Protection Manager Support AXMEDIS Certifier and Supervisor AXMEDIS Portal Protection and Supervising tools AXMEDIS Players

  13. The Cross Media Content Model • AXMEDIS Cross media content model • Model supporting B2B-B2C content production and transactions, for protected and non protected objects • Based on MPEG21 Digital Items • Overcoming limitations in content modeling and DRM of Windows Media, I-Tune, Adobe, Google, etc.: • Cross media: images, documents, video, audio, HTML, SMIL, MPEG-4, etc.; • Content components: composition and reuse; • DRM Chain of licenses: B2B and B2C integration; • Integration of semantics and behavior into the content. • Supporting legal P2P for B2B and B2C • DRM, Digital Rights Management • Modeling licenses for the B2B-B2C areas • Algorithms and tools for processing licenses, chains and relationships

  14. AXMEDIS Object Model unique identification content description mandatory special B2B metadata AxInfo AxOID AxDublinCore AxMetadata AxMetadata AxMetadata AxObject AxMetadata AxMetadata AxResource AxContent MPEG21Digital Item AxObject resource embedding AxReferredObject hierarchical composition link external content referencing

  15. Metadata Resource Managing License Chain and Protection Information ProtectionInfo ProtectionInfo Protection Info Action log database ProtectionInfo Certifier and Supervisor StoreKey License Server, DRM Processor Protection Manager Support use License Contract use subLicense Contract subsubLicense Contract License Contract ProduceLicense use Right Auth. ProduceLicense ProduceLicense ProduceLicense Auths to integrate Auth todistribute Content provider Digital Protected Content Distributor Content Integrator IntegratedDigitalProtected Content Content provider DigitalProtected Content

  16. The Content Processing • Automating back office content production/protection and distribution • Open, secure and scalable architecture for content processing, GRID • Language for content processing and GRID • Uses plugins for content adaptation/transcoding for multi-channel production, fingerprinting, processing profiles, etc. • Algorithms for automated formatting of content: SMIL, style, Genetic Algorithms • Automating massive processing, applications • For the on-demand problem: • Production • Adaptation, transcoding, processing, …. • Advertisement insertion • Managing profiling (user device, network, etc.), etc. • Multi-channel distribution: • multiple interoperable DRMs, license chain processing/reasoning • Content recognition for monitoring • broadcast and networks, • P2P, Web sites, etc.

  17. Your CMSs AXMEDIS Content Processing GRID AXCP GRID Workflow manager AXMEDIS Rule Editor AXCP Scheduler Your AXCP Rules AXCP nodes Any Plug-in for content processing Distribution Channels and servers WS, FTP, etc. AXMEDIS Database

  18. Distribution Server Front-end Distribution Server Front-end AXMEDIS Multichannel Multiformat Management Augmented License content Get the content Content deprotection and rights exploitation L License distribution and player/device verification and supervision Ask for the License L AXMEDIS Content Processing Tools License Production Users and devices Selling Servers Front- end content L License distribution and player/device verification and supervision L Ask for the License Content deprotection and rights exploitation Get the content Open Licensing Model

  19. AXMEDIS database & administrative Tools AXMEDIS Certifier & Supervisor, Protection Manager Supports P2P AXEPTool and Programme and Publication tools AXMEDIS Content Processing Tools AXMEDIS Editing and Viewing Tools Database and query support Documentation and support Composition and Formatting algorithms Query support model and tools Secure communic. protocol Test Cases Transcoding and Adaptation algorithms Query search algorithms AXMEDIS database DRM and protection algorithms Content for validation Fingerprint and Descriptor extractors P2P protocols AXMEDIS Object Model License models Workflow interfaces Crawling integration GRID and script execution support Protection models guidelines Any Proprietary CMS, and Content as files Any Workflow AXMEDIS Framework

  20. Use of AXMEDIS Framework • Exploitation of AXMEDIS research and innovation • To guarantee the return of investment Project Partners AXMEDIS Framework 9 subprojects Demonstrators Research institutions IT Companies Content Distributors Content Providers, Integrator Etc. AXMEDIS Based solutions Direct Affiliation

  21. AXMEDIS2006 2nd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution 12-15 December 2006 Roger Steven Lecture Theatre Building University of Leeds, UK www.axmedis.org/axmedis2006

  22. AXMEDIS 2006 Highlights (i) • International Programme Committee members: 43 experts • Cyberchair: submission and review • IPC discussion list: axmedis-ipc@lists.leeds.ac.uk • Submitted bids: 532 (292 high; 240 low) • Scientific Papers – IEEE Computer Society Press • Peer-reviewed and accepted papers: 48; All papers, cover and front matters submitted • Industrial and Application Papers – Florence University Press • Peer-reviewed and accepted papers: 43; All papers, cover and front matters submitted • Opening session with the Lord Mayor of the City of Leeds • Keynote presentations by • Mr Huw Williams, BBC Head of Research • Prof Karlheinz Brandenburg, the Institute for Media Technology at Technische Universität and director of the Fraunhofer Institute for Digital Media Technology IDMT • Prof Stefan Bechtold, Max Planck Institute for Research on Collective Goods • Dr Roberto Cencioni, European Commission DG INF-SO • Many cutting edge research, scientific and technical presentations • State-of-the-art industrial presentations

  23. AXMEDIS 2006 Highlights (ii) • Workshops, Tutorials and Panels: • Virtual Goods 4th Workshop on Technical, Economic and Legal Aspects of Business Models, • Workshop on End-to-End Quality of Service (QoS) for Universal Multimedia Access (UMA), • I-MAESTRO 2nd Workshop on Technology Enhanced Music Education • MUSICNETWORK Workshop on MPEG Symbolic Music Representation (SMR), • Panel on Collective licensing and rights management - the evolving European legal framework in the digital scenario • Panel on European Accessible Information Network (EUAIN) • Tutorial on AXMEDIS technologies

  24. AXMEDIS 2006: website – www.axmedis.org/axmedis2006/

  25. Thanks for yourattention!

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