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Award in Social Media Level 1

Award in Social Media Level 1. Alan Jarvis. Introduction. The structure of the course is as follows: Day 1: Introduction, the different social media channels, who uses them and why. Day 2: How do people use social media, why do businesses use social media? Risks of social media.

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Award in Social Media Level 1

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  1. Award in Social MediaLevel 1 Alan Jarvis

  2. Introduction • The structure of the course is as follows: • Day 1: Introduction, the different social media channels, who uses them and why. • Day 2: How do people use social media, why do businesses use social media? Risks of social media. • Day 3: Using social media to engage with your audience. Set up and customise social media profiles • Day 4: Create a publish content to your social media profiles, growing your social media contacts

  3. Think about • Who is your target market? • Who buys from you? • Why do they choose you? • How would they find your business? • If they search for you product or service on-line what would they type in the Google search box? • Think of 3-5 key words (word or short phrases) which describe your business

  4. Social Media Channels (LO1) • Facebook • LinkedIn • Twitter • Pinterest • MySpace • Google+ • Blog sites, eg blogger, WordPress, TumbLr

  5. Characteristics Of Media Channels • Facebook: news feed, timeline, friends, pages • Twitter:tweets, retweets, following, timeline. • LinkedIn: groups, status updates, home page, extended links, newsfeed, recommendations • Pinterest: boards, pins

  6. Facebook Sponsored targeted adverts Your Pages Like button News Feed - updates from ‘friends’ Comments and ‘Likes’ on status updates Your Groups

  7. Linkedin Updates (recommended news and jobs plus updates from your contacts) • Key features of Linkedin include: • Contacts • Groups • Endorsements

  8. Twitter News feed Compose a new Tweet Tweets from people I follow Retweets from people I follow Suggestions for people to follow Promotions Trends (popular #tags)

  9. Pinterest Create Boards on a particular topic, then Pin links to relevant web pages

  10. Characteristics of Media Channels • Many other sites such as: • Google+: circles, groups, streams, hangouts, messaging, photos, newsfeed • Blog sites: posts (images, text, video), comments. Examples: Blogger.com, Wordpress • Blogs are a simple way to create a web page on any subject, such as a business or personal interest. • Video bloggers can even make money from their sites if it is really popular – see here • Example blog here

  11. Differences

  12. How to use different channels LATER Twitter (and maybe Linkedin) Your INFORMATION FEED Pinterest Save information for use later NOW Customers and people interested in your product/service Facebook page Primary method of engagement Dynamic, short term You Tube Channel Videos INTEREST Website or Blog page More detail, less dynamic

  13. Workbook • Complete workbook sections • 1.1 - State the major social media Channels • 1.2 - Identify reasons for using each of the major social media channels for personal use • 1.3 - State the main differences between the major social media channels

  14. What we aim for…. That’s interesting That’s useful Bit of an expert That’s funny Positive feeling YOU! POTENTIAL CUSTOMERS

  15. Specialist Social Media Channels (LO2) • There are a number of ‘specialist’ social media channels: • Music: • Lastfm • Buzznet • Jango • Images/video: • Flickr • YouTube • PictureSocial

  16. YouTube You can create a YouTube channel to promote you interests or business

  17. Reasons For Using Specialist Social Media • Meeting people with similar interests • Gaining access to specialist tools • Get recognition • Promotion • Open up opportunities • Make contacts

  18. Characteristics Of Specialist Social Media Channels • Flickris an online photo management and sharing application. • YouTubeallows billions of people to discover, watch and share originally-created videos. • Last.fm builds a detailed profile of each user's musical taste by recording details of the tracks the user listens to. • Differences?

  19. Workbook • Complete sections • 2.1 - State the specialist social media channels • 2.2 - Identify reasons for using each of the specialist social media channels for personal use • 2.3 - State the main differences between the specialist social media channels

  20. Why Do We Use Social Media Channels? (LO3) • To build a community, make friends (social networking) • Communicate to friends and family • Tell people about our lives • Open up opportunities • Socially • In business • Promote a business • Promote a cause, change peoples’ views and opinions • Find out what is happening

  21. Who uses social media channels? • Age distribution http://community102.com/index.php/how-different-age-groups-interact-online/

  22. The Millenials • People born between 1978 and 1994 (aged 19-34) were the first generation raised on the Internet and are the largest group of users. • On average they spend 23 minutes on line every day • 59% use the internet as a primary source of news • 75% of them have created a social media profile and 26% of them visit a social networking site every day

  23. Average age by site

  24. Facebook

  25. Twitter

  26. Advantages Of Building Online Community • Learning social skills, finding friends • Improving confidence • Improving literacy and ICT skills • Gaining knowledge • Being valued for contribution • Social activity

  27. Benefits Of Using Social Media • Build and maintain relationships with large numbers of people • Can communicate at any time • Geographical area not an obstacle • Cost savings (compared with traditional communication methods)

  28. Workbook • Complete sections • 3.1 - Identify why an individual uses social media • 3.2 - Explain the advantages of an individual building an online community • 3.3 - State the benefits of an individual using social media for engagement

  29. Day 2 • Comments or questions from yesterday? • Today • Focus on business use of social media.

  30. Social media for business (LO4) • Why do businesses use social media? • Because everyone does! • Create a buzz around you business or brand • Find out what customers and others are saying • Cheaper alternative to traditional advertising

  31. Social Media For Business • Make new contacts, advertising to wider audiences • Build online business, open up new business opportunities • Develop/establish a brand, help grow a business, connect to wider/global markets • Connect with new groups/types of customer, establish a reputation • Easy cost effective way to support customers, answer questions

  32. Business use of social media Many big businesses use the full range of social media channels

  33. Building An Online Community • Advantages, e.g. gaining/retaining customers, spreading brand awareness • Establishing a reputation for customer service/response to feedback • Reducing support costs • Enhancing search engine placement (improve Google ranking)

  34. Facebook – how to get more followers • What are you business goals? • Who is your target market? • How can you help your target market? • What language do they use? • What benefits can you offer them

  35. Get more Facebook likes • Be consistent • Use eye catching images • Keep it short • Use a voice which is true to your brand • Ask your fans to share or like • Be entertaining and educational • Make lists (top 10….)

  36. Business Benefits of Social Media • Better market knowledge • Customer satisfaction • Obtaining recommendations • Developing leads

  37. Workbook • 4.1 Identify why a business uses social media • Unit 2 1.2 Describe how a business uses different types of social media tools to engage with their audience • Explain the advantages of a business building an online community

  38. Identify Risks AssociatedWith Using Social Media • Business risks • Malware • Legal liability for posted content, • Time wasting • Vulnerability to hackers, • Vulnerability to malicious posters/commenters • Disclosure of confidential information • PR disasters

  39. Monitoring Social Media • Reasons for being aware, e.g. being able to respond quickly to unhappy customers or adverse events • Being able to capitalise on good comments & events • Improving knowledge of where the business is being publicised/who is reading about it

  40. Monitoring Tools • Google analytics • Facebook Insights • Hootsuite, • Klout • TweetReach • Peerindex, • Social Mmention • https://www.udemy.com/blog/social-media-monitoring-tools/

  41. Social Media Policy • Promoting company philosophy • Avoiding conflicts of interest • Security concerns • Establishing a business identity • Ensuring confidentiality of business and customer information • Promoting honesty and respect in communications, helping with compliance with other business policies such as codes of conduct, • Separating company and personal messages

  42. Example • http://blog.adidas-group.com/wp-content/uploads/2011/06/adidas-Group-Social-Media-Guidelines1.pdf

  43. Risks Associated With Using Social Media • Personal use • Disclosure of private information, • Cyber stalking/bullying, • Access to inappropriate/illegal material, • Phishing, • Malware, • Legal liability for posted content

  44. On-line safety • You need really strong passwords • Longer the better • A mixture of letters, numbers and symbols • Don’t use all the same passwords for all your accounts • Always log out and shut down your browser • Check sites you log into are secure (https and the green padlock) • Never follow a link in a suspicious email and enter log-in information. • Keep your operating system and browser up to date. • http://www.bbc.co.uk/news/uk-scotland-scotland-business-25687261

  45. Workbook • Describe why a business should be aware when they are mentioned in social media • State the benefits of a business using social media for engagement • Identify ways of monitoring social media engagement • Identify risks associated with using social media for personal use • Identify risks associated with using social media for business • Explain why a business should have a social media policy

  46. Social Media for Personal Use Unit 2

  47. Set Up Personal Social MediaProfiles • Sign up procedure for different types of tool • Selection of an appropriate range of tools • Sign up and configuration of basic settings/profile for selected range of tools, e.g. registering name, creating pages, permissions/privacy settings

  48. Set Up An Account • http://www.gcflearnfree.org/twitter101/2 • http://www.gcflearnfree.org/pinterest101/2 • http://www.gcflearnfree.org/facebook101 • http://www.gcflearnfree.org/jobsearch/module/25 • Understanding facebook privacy http://www.gcflearnfree.org/facebook101/3

  49. Customise Personal SocialMedia Profiles • Advanced settings, eg contact lists, linking media, linking other accounts • Creating/joining groups, adding extra admins, managing tags • Managing comments

  50. Customise Personal SocialMedia Profiles • Ads and Additional Privacy Settings http://www.gcflearnfree.org/facebook101/5 • Creating Your Profile http://www.gcflearnfree.org/facebook101/6 • Finding Friends http://www.gcflearnfree.org/facebook101/7 • Sharing and Your Timeline http://www.gcflearnfree.org/facebook101/8

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