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SWOT ANALYSIS

SWOT ANALYSIS. A short- hand summary of a Situational Analysis. SWOT. This is often done for organisations but not often for cities/towns/regions. SWOT. SWOT stands for: Strengths, Weaknesses, Opportunities and Threats. SWOT. STRENGTHS AND WEAKNESS

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SWOT ANALYSIS

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  1. SWOT ANALYSIS A short- hand summary of a Situational Analysis

  2. SWOT • This is often done for organisations but not often for cities/towns/regions

  3. SWOT • SWOT stands for: • Strengths, • Weaknesses, • Opportunities and • Threats.

  4. SWOT • STRENGTHS AND WEAKNESS • These are internal aspects of your organisation/town/city which are helping you or preventing you from achieving your objectives.

  5. SWOT • Each aspect needs to be considered and listed as either a Strength or a Weakness. [Some things might be both] • The idea is to establish ways of exploiting the strengths and overcoming the weaknesses.

  6. SWOT • OPPORTUNITIES AND THREATS • These are external considerations which have an influence on the organisation but over which you have no direct control: • • sector changes [ e.g. in music or technologies etc,] • • funding for infrastructure • • Local Authority or City changes [new laws] • • competition – other towns • • urban development • • demographic changes [potential workforce is changing – population is getting older, young people leaving]

  7. SWOT • The idea here is that you consider strategies for overcoming threats and making the opportunities work for you.

  8. SWOT • Having completed the SWOT Analysis it is time to make this information begin to work for you by drawing out the conclusions and implications. • These implications form the starting point of the strategic plan.

  9. SWOT • At this stage you have gained an idea of the present performance of your organisation . Before a plan can actually be devised it is important to go into greater detail in analysing and deciding upon: • • Who or what you are competing against • • How you want to be seen as a city/town. • What do you want to be known for

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