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VIBE

VIBE. CASE STUDY RESEARCH- VIBE MAGAZINE. Basic Information. Founded by: Quincy Jones First issue:2006 Editor: Jonathan Van Meter Publisher: Len Burnett Frequency: Quarterly Country: United Kingdom/ United States Language : English. About Vibe Magazine .

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VIBE

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  1. VIBE

  2. CASE STUDY RESEARCH- VIBE MAGAZINE

  3. Basic Information • Founded by: Quincy Jones • First issue:2006 • Editor: Jonathan Van Meter • Publisher: Len Burnett • Frequency: Quarterly • Country: United Kingdom/ United States • Language : English

  4. About Vibe Magazine • Vibe magazine predominantly features Rnb & hip-hop artists and mainly targets a young demographic who have interest in hip-hop culture. As Vibe magazine attracts many young readers from diverse backgrounds, it has had a successful circulation of 800,000 by 2007. Vibe magazine is distributed in local news agents and other stores such as WHSmiths, HMV, Virgin and borders worldwide- in addition to the magazine, Vibe also publishes books on hip hop culture. • Vibe focuses on iconic artists such as Beyonce, Alicia Keys, Eminem, Michael Jackson who have appeared on the cover of previous issues. Featured segments include, list of questions, the Boomshots column about reggae and Caribbean music ,reviews and VibeConfidential, a celebrity gossip column. Next profiled up-and-coming artists. The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Roca wear and Fubu. • Vibe produced and aired its annual awards show on UPN through 2006, and VH1 Soul in 2007.

  5. Content • Vibe made a consistent effort to feature models of all ethnicities in these pages. • Former editor Emil Wilbikin was frequently credited with styling those pages. • keeping fashion in the forefront of the magazine's identity during the early 2000s. • Many clothing brands created or linked to hip-hop celebrities, such as Sean Combs' Sean John, Nelly's Apple Bottoms and G-Unit by 50 Cent found plenty of exposure in Vibe's pages. • In the September 2003 issue commemorating ten years of publication, the magazine created different covers using black and white portraits of its most popular cover subjects. It also contained "The Vibe 100: The Juiciest People, Places and Things of the Year."

  6. Artists featured on Vibe issues

  7. Expanding the brand • In addition to the magazine, Vibe also publishes books on hip-hop culture. To celebrate the magazine's tenth anniversary, it published "VX: Ten Years of Vibe Photography." • Featuring 50 Cent on the cover, the volume includes photos of Alicia Keys, RZA from the Wu-Tang Clan, Eve, Chuck D of Public Enemy and Run-D.M.C. Works by prominent photographers Albert Watson, Ellen von Unwerth, David LaChapelle, and Sante D'Orazio are among the 150 photographs in the hardcover edition.

  8. Vibe Awards • Beginning in 2003, Vibe produced and aired its annual awards show on UPN through 2006, and VH1 Soul in 2007. • Vibe magazine launched the "Best Rapper Alive Tournament" on July 21, 2008. There were four brackets, and four number 1 seeds: Jay Z, Lil Wayne, Eminem, and Andre 3000. • The actual final four included Ludacris, The Game, Eminem and Jay-Z. The last two rappers standing were Eminem and Jay-Z, with Eminem eventually garnering 69% of the votes for the victory.

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