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Ready, Aim, Aim

Ready, Aim, Aim. Developing a Culture of Strategic Thinking Henry DeLozier – Principal, Global Golf Advisors 29 April 2014 National Club Conference – San Francisco, CA . Just do it. But… What? Why? How? A plan is not enough, a plan needs to be based on strategy. . Strategy.

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Ready, Aim, Aim

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  1. Ready, Aim, Aim Developing a Culture of Strategic Thinking Henry DeLozier – Principal, Global Golf Advisors 29 April 2014 National Club Conference – San Francisco, CA

  2. Just do it. But… What? Why? How? A plan is not enough, a plan needs to be based on strategy.

  3. Strategy

  4. Strategos The art of generalship, of devising and carrying out a military campaign.

  5. Sun-Tzu

  6. The art of War “The general who wins the battle,” Tzu said, “makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

  7. From‘Strategos’to ‘Strategy’ • Igor Ansoff • ‘The Father of Strategic Management’ • What is strategy and strategic thinking really?

  8. Strategic Planning • Key Difference: • Strategic Planning • Strategic Thinking • Strategic Planning: • The process of defining long-term goals and identifying the resources needed to achieve those goals.

  9. Strategic Planning vs. Strategic Thinking • Thinking precedes planning. • Strategic planning is an event. • Strategic thinking is a habit. • Great leaders ingrain strategic thinking into overall operation.

  10. The Last Spike • The Union Pacific Railroad • Lincoln, Crocker, Huntington, Hopkins, Stanford

  11. Thinking about Thinking • Strategic thinking is thinking about thinking. • Converting old information into new information and fitting it into a new situation. • An organization thinks strategically when it seeks: • A better position among competition for future success. • Understanding of past and present in order to project the future.

  12. Importance of Strategic Thinking Strategic thinking is the bedrock of strategic culture. Strategic thinkers are consistently found to be the most effective leaders in any business or organization.

  13. Strategy vs. Tactics Tactics Strategy Strategy is hard. Strategy is often neglected due to immediate threats and necessities. The catch is there are always immediate threats. Analogy: Avoiding potholes vs. driving off a cliff • Easier to understand than strategy. • ‘Tactics’ = ‘Execution’ • Execution: The Discipline of Getting Things Done • Ram Charan & Larry Bossidy

  14. Strategy is tough “Be strategic.” What does that really mean? How do you shift your leadership style such that it develops a strategic culture?

  15. Habits of Strategic Leaders • Broad, long-range approach to problem solving & decision-making. • Think in multiple time frames. • Determine desired outcome. • Quantify resources. • Project desired solution into setting. • Identify multiple strategic options.

  16. Habits of Strategic Leaders • Use peripheral vision to anticipate. • Eschew conventional wisdom and think critically. • Avoid analysis paralysis. • Develop processes and enforce them. • Seek social alignment rather than consensus. • Welcome honest feedback. • Shift course when necessary.

  17. Jim James Augusta National Golf Club

  18. Larry Page, CEO Sergey Brin, Co-Founder

  19. Strategic Thinking Plausibility and practicality not necessarily the primary exercise Importance lies in generating imaginative ideas via creative thinking

  20. Are you a Strategic Thinker? Mike Brown – “Chief Catalyst”, Brainzooming Group – identifies five common characteristics of strategic thinkers.

  21. Characteristics of Strategic Thinkers • Open to perspectives from multiple sources • Adept at incorporating both logic and emotion • Comfortable thinking beyond today’s reality • Comfortable with being a little uncomfortable • Question yesterday, today, tomorrow

  22. “Culture Eats Strategy for breakfast.” Peter Drucker, Management Consultant & Author

  23. “Strategy Belongs to Leaders, Culture Belongs to People.” Both strategy and culture are a leader’s job today. Encourage strategic thinking such that it becomes cultural.

  24. Encouraging a Strategic Culture • Set aside time to think strategically • Provide information • “Putting up your periscope” • Encourage cross-function sharing • Pair a non-strategic thinker with a mentor • Communicate the club’s mission and goals • Reward strategic thinking

  25. Strategic Thinking … is not the destination you seek. … is what enables the culture that enriches every aspect of your club and its membership. Thinking strategically might even cause you to consider the phrase “Just do it.” in a whole new light.

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