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GROWING

KEEP. GROWING. Strategic Plan 2010-2020 Approved by Board of Directors, December 8, 2009. Today. Our New Strategic Plan. 1. The Details. 2. The Garden’s Board of Directors December 8, 2009. LIFE DIRECTORS Marilynn B. Alsdorf William T. Bacon, Jr. J. Melfort Campbell

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GROWING

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  1. KEEP GROWING Strategic Plan 2010-2020 Approved by Board of Directors, December 8, 2009

  2. Today Our New Strategic Plan 1 The Details 2

  3. The Garden’s Board of Directors December 8, 2009 LIFE DIRECTORS Marilynn B. Alsdorf William T. Bacon, Jr. J. Melfort Campbell Kent Chandler, Jr. Gary P. Coughlan Thomas A. Donahoe Francis C. Farwell II Ralph F. Fujimoto Florence S. Hart Pamela K. Hull Bill Kurtis Mary Mix McDonald Peter H. Merlin Ralph Thomas O’Neil William A. Osborn John E. Preschlack Dain Searle David Byron Smith William P. Sutter Ernest P. Waud III Mark W. Haller Caryn L. Harris Mary Hill Edward Hines John L. Howard Thomas B. Hunter III Jane Irwin Joan M. Johnson Susan Keiser Posy L. Krehbiel Thomas E. Lanctot Donna LaPietra Eric C. Larson M. James Leider Benjamin F. Lenhardt, Jr. Laura M. Linger Josephine P. Louis Barbara A. Lumpkin Mary Ann S. MacLean Robert H. Malott Jeanne K. Mason Mary L. McCormack Jeanine McNally Edward Minor William E. Moeller Jane S. O’Neil Jay L. Owen Homi B. Patel George A. Peinado Janet Meakin Poor John Edward Porter Susan L. Regenstein Anne O. Scott Sophia Siskel Kathleen Kelly Spear Harrison I. Steans Susan Stone Todd H. Stroger Pam F. Szokol Richard L. Thomas Howard J. Trienens Catherine M. Waddell Todd E. Warnock Wayne Watson Susan A. Willetts Nicole S. Williams Arthur M. Wood, Jr. Thomas F. Aichele Andrew Armishaw Joseph Brickman Neville F. Bryan John H. Buehler Michael J. Busch Steven M. Bylina, Jr. Susan Keller Canmann Barbara Whitney Carr Robin T. Colburn Timothy C. Coleman Peter R. Crane John F. Cregan John V. Crowe Christopher A. Deveny James W. DeYoung Suzanne S. Dixon Peter M. Ellis Robert F. Finke Peter B. Foreman John D. Fornengo Thomas C. Freyman Dorothy H. Gardner Nancy Gidwitz Sue L. Gin James J. Glasser Ellis M. Goodman John K. Greene Joseph A. Gregoire William J. Hagenah

  4. The Staff of the Chicago Botanic Garden December 8, 2009 Carlson, John Carlson, Robin Carroll, Benjamin Cashen, Judith Castanuela, Zina Castillo, Brian Cederberg, Sven Chapman, Ryan Ciaccio, Gloria Cinofsky, Morton Clair, Paula Clark, Brian Clark, Caroline Clifton, Nancy Coakley, Kelley Coirier, Cheryl Collins, Ashley Colvin, Cynthia Condon, Logan Cooke, Alexis Corkery, Denise Correa, Jared Creightney, Samantha Danon, Eva Davidoff, Jacki Davis, Ciera Delgado, Alberto Detlie, Gregory Dion, Daniel Dominguez, Raul Drower, Adrian Drucker, C. D'Silva, Lauren Duax, Kerry Dumoulin, Christine Dunn, Elizabeth Durkin, Diane Durr, Thomas Egerton-Warburton, Louise Erickson, Jeanne Erickson, Kevin Erickson, Laura Espino, Pedro Fant, Jeremie Farmer, Robert Favia, Janine Feldkirchner, Heidi Feldner, Elizabeth Fernandez, Abel Fick, Stephen Figueroa, Javier Figueroa, Jesus Figueroa, Marcela Figueroa, Maria Figueroa, Serafin Fiorito, James Fitzpatrick, Janelle Fournier, Eliza Fox, Lorin Freer, Matthew Fritz, Thomas Frost, Alene Frost, James Fuller, Denise Gabriel, Kathryn Garcia, Carlos Garcia, Fernando Garcia, Gerardo Garcia, Victor Garrett, Marcella Garrison, Terry Gates, Galen Gebhardt, Jennifer Gilchrist, Jennifer Gish, Nathanial Goehler, Jessica Gonzaga, Jose Gorra, Jeffrey Greiner, Blayne Groskopf, Jennifer Grossman, Harold Guerrero, Mario Gunn, Marilyn Guzman, Bryan Guzman, Jose Guzman, Octavio Haffner, William Haney, Laura Hanke, David Harper, Richard Harris, Ruth Harry-Jackson, Veronica Havens, Kayri Hawke, Richard Hayden, Kathleen Heath, Breanne Henderson, Charles Henderson, Min Henning, Christopher Herendeen, Donna Herendeen, Patrick Hernandez, Cesar Herold, Jamie Hittelman, Lena Hitzroth, Gregory Hofherr, Marian Hoopes, Sara Hopkins, Joan Hotaling, Virginia Howze, Stacy Huska, Jason Huska, Laura Huwe, Melvin Iehl, Bruce Isabelli, Joan Ison, Jennifer Jacobs, Richard Jacobsen, Chrissy Janikowski, Luanne Jarantoski, Kris Jarzab, Danette Jensen, Megan Johnson, Timothy Johnstone, Natalie Jones, Vivienne Joynt, Heidi Juscius, Jacqueline Kaeding, Robert Kailus, Karen Karim, Dorothea Keating, Cynthia Kendall, Ralph Kirschner, Robert Klebosky, Joseph Kniss, Ronald Knowles, William Knuth, George Kotlarski, Carolyn Kotz, Jacqueline Kramer, Andrea Kranz, Lorraine Kritzer, Max Krol, Lyubov Kunkel, Renee Kushino, Gail Lantz, Loretta Lara, Jose Larkin, Daniel LaRosa, Janice Larsen, Kelly Larson, Matthew Lavin, Julie Lee, Antonio Lenardi, Anthony Lewis, Lametha Limburger, Emily Lin, Ran Lindemann, Stephanie Lockovitch, Colleen Loeza, Miguel Love, Emily Lozano, Marisol Lucero, Felipe Lupiloff, Monica Magill, John Mandujano, Maria Manning, Johnathan Manuud, Danilo Marchetti, Lawrence Marconi, Michael Marino, Yolanda Martines, Miguel Martinez, Irma Martinez, Isidro Martinez, Luis Martinez, Miguel Martinez, Rosalina Martinez, Ulises Masi, Susanne Mason, Angela Matson, Tamela Matterson Appelt, Melissa Mattson, Andrea Maziak, Anya McCabe, Meghan McCabe, Thomas McCaffrey, Julie McGee, Jeanyne McKay, Lynn Medina, Alfredo Medina, Alfredo Jr. Medina, Miguel Meech, John Melecio, Leobardo Melesio, Alvaro Melesio, Floriberto Melesio, Jose Melesio, Juvenal Melesio, Salvador Mendoza, Rosa Mercado, Francisco Mercado, Renato Mikol, Rosemary Mikolajczyk, Thomas Milano, Gay Miller, Benjamin Miller, Brandy Miller, Luisa Mitchell, Rachel Claire Mobile, Michael Montoya Sr., Jose Montoya, Javier Montoya, Rigoberto Moore, Deborah Morgan, Susan Mueller, Gregory Nava, Arturo Nejman, Sharon Nemrava, Elmer Newton, Matthew Nissly, Thomas Novak, Joseph Nowicki, Cheryl Nunez, Efrain Nykiel, Cindy Obenchain, Riley Ochoa, Paulo O'Connell, Sean O'Grady, Kevin O'Meara, Michael Ormuz, Gloria O'Shaughnessy, Joan Pasztor, Laura Patino, Guillermo Patino, Leonardo Paul, Sherri Paulausky, Daniel Peckham, Carol Perce, Hyde Perez, David Perez, Raquel Peterson, Nicholas Picchietti, Steve Pinargote, Beth Pinargote, Douglas Pizarro, Alfredo Pizarro, Ernesto Pizarro, Ezequiel Plofsky, Erwin Plumley, David Plunkett, Mary Podber, Seymour Pogue, Ayse Pollack, Robert Pollak, Timothy Pomilia, Matthew Poulos, Nelda Prendergast, Eileen Pulsifer, Edgar Purvis, Katharine Ramirez, Adan Ramirez, Eladio Ramirez, Eloisa Ramirez, Juan Ramlow, Donna Raue, Barbara Reitz, Diedre Resnick, Harriet Reyna, Raul Riback, Lloyd Richardson, Amy Richardson, Ryan Robinson, Aaron Rodelius, Nelson Rodriguez, Brenda Rodriguez, Carmen Rodriguez, Jose Rodriguez, Margarita Rohn, Hannah Roman, Gustav Roman, Lorenzo Roman, Milton Romanelli, Susan Rosen, Karen Rosendorn, Bianca Rothert Jr, Eugene Rowland, Samantha Rusk, Kelly Rustemeyer, William Rutherford, Sarah Saavedra, Jose Sagen, Gloria Salgado, Jose Sanchez, Manuel Schmeichel, Sylvia Schmidt, Carol Schneider, Shawnecee Schreiber, Susan Schuler, Melissa Schwarz Ballard, Jennifer Sejzer, Jill Selinger, Jill Serbe, Nigel Seyfried, Nancy Shanahan, Patricia Sheehan, Richard Shelton, Emily Sherwood, Heather Shulman, Ben Siegel, Leora Simmons, Amelia Siskel, Sophia Skogen, Krissa Slattery, Ellen Smith, Karen Smith, Shawn Soberanis, Jesus Solger, Raymond Sollenberger, David Soulsby, Thomas Soulsby, Thomas Spence, Barbara Statland, Bradley Stefan, Heidi Steffen, James Steichen, Lisa Stern, Craig Stern, Ilana Stoldt, Stacy Stoltze, Susan Storey, Barbara Strelow, Phil Stuermer, Emil Suhayda, Helen Swets, Andrew Tamraz, Jeff Tankersley, Boyce Testa, Mark Thelin, Jody Thomas, Catherine Tiddens, Paul Tienes, Melissa Tomcik, Katherine Torres, Florencio Torres, Jose Treonis, Shannon Trigueros, James Trupp, Barbara Tu, I-Yun Utterback, Julie Vachlon, Monica Valauskas, Edward Valdez, Vianey Valle, Efrain Van Deraa, Cheri Vandermey, Celeste Villalobos, Juan Vitt, Patricia Vogel, Mary Voit, Patrick Vojcak, Dennis Volin, Katherine Wachtel, Carolyn Wagenius, Stuart Wallace, Sheldon Walsh, Denise Warder, Y. Watson, Gloria Watters, Ivan Wawrzyn, Barry Webber, Kristen Webber, Kristen Wegrzyn, Spicimir Weisbard, Christina Weislogel, Elizabeth Wellin, Erin Wells, Amy Westin, Joseph Westmoreland, Terrance Whitaker, Jennifer White, Corri Whiting, Dale Williams, Christopher Williams, Leon Wilson, Andrew Wintersteiner, Joseph Wirostek, Andrew Witherup, Colby Wlodek, Krista Wood, Douglas Woods, Courtney Yates, Emily Young, Joseph Young, Laura Zeitler, Ottilie Zombolo, Jodi Zombolo, Thomas Zorn - Arnold, Barbara Abbate, Carol Abrahamson, Lynn Affatato, Gina Alcala, Luis Alexiadis, Alexandra Allen, Ellen Alvarado, Blanca Anand, Rita Angell, Gail Ariza, Juan Jose Arkin, Kenneth Arreguin, Jose Arreguin, Marcela Arreguin, Salvador Ault, James Baca, Saul Bakakos, Laura Baker, Cynthia Ball, Stephen Banderowicz, Dolores Barak, Rebecca Barfield, Joshua Barker, Brian Basten, Scott Belding, Richard Bell, Andrew Benveniste, Marianne Best, Sunshine Bila, John Bilal, Jeelan Binkley, Kenneth Blackwell, Joshua Blackwell, Marcellus Bloom, Julien Bloomfield, Leonard Bochat, Darren Bolster, Richard Boudreau, James Boynton, Anne Breslin, Mary Brown, Joanna Brown, William Brunswick, Lauren Bryant, Johnny Bufford, Darnell Burns, Jacob Burton, Gail Busard, Margaret Bustamante, Alberto Byrne, Mary Caldwell, Roger Camacho, Carlos Canada, Rickey Cantwell, David

  5. Strategic Planning at the Chicago Botanic Garden Challenging the Future: Strategies for the 21st Century December 1995 Bloomin’ Capital Campaign Strategic Plan Update April 2000 KEEP December 2009 GROWING

  6. The Strategic Plans of the Past Are Still Relevant Today • The goals of the 1995 plan and 2000 update • are still relevant. •  But the landscape has changed: • The stature and popularity of the Garden has grown; • The role of botanic gardens has become more important; • Public dialogue is more focused on the relationship between humans and our environment. The 2010–2020 strategic plan is rooted in the past, but is informed by this changing landscape.

  7. The Goals of the 2010–2020 Strategic Planning Process Are: Involve Board members, staff, and volunteers in determining the future of the Chicago Botanic Garden; Build strong committees of the Board and empower Vice Presidents and committee chairs; Validate and expand upon the mission and goals set in the 1995 plan, the 2000 update, and numerous policy statements; Publish new 10-year strategic goals for the Garden as a whole and for each of its program areas; Publish a new master site plan; Engage in leadership development; Discuss the risks to the long-term strength of the Garden and determine ways to mitigate that risk.

  8. Process The strategic plan has been developed by the 10 committees of the Board. The committee chair and vice president(s) led the planning process. The Garden’s president and CEO, Board chair, and the Board Strategic Planning Task Force presented overall guidance. The plan incorporates the views of staff and many outside reviewers.

  9. Committees as of June 2009

  10. What Our Plan Is Our plan is a set of guiding principles and aspirations.  It is a way to focus the work of staff and communicate the Garden’s priorities and vision. It is the groundwork for the Garden’s annual operating plans. The goals of our plan are achievable.

  11. What Our Plan Isn’t Our strategic plan is not a business plan. It does not set forth many quantitative goals or measurements.  It doesn’t intend to.  Staff outline business goals and quantitative measurements in annual operating plans & budgets. These will support the strategic goals of all board committees. Staff will present annual plans to the board each year.

  12. Our Mission Is Clear and Important Chicago Botanic Garden to promote the enjoyment, understanding, and conservation of plants and the natural world. It is the mission of the

  13. Our Mission and Plan Are Based on Three Core Values Beautiful gardens and natural environments are fundamentally important to the mental and physical well-being of all people. People live better, healthier, and more satisfying lives when they can create, care for, and enjoy gardens. The future of life on Earth depends on the degree to which humans understand, value, and protect plants and the healthy habitats on which they depend.

  14. Our Future will be Built on a Strong Foundation The Garden is known for its: • Beauty and collections; • Visitor experience and impact; • Education and community involvement; • Plant conservation science. The Garden is already one of the great botanic gardens of the world.

  15. We Are More than “Just a Pretty Place” The Garden’s work is important. We have a strong foundation for the future. We serve—onsite, online, and at our satellite locations—millions of people each year. We are committed to delivering a sense of belonging to every person we serve, regardless of age, background, or ability. Plants need informed and committed advocates. The Garden embraces this responsibility.

  16. We Have Grown with Remarkable Speed & Clarity of Purpose in 37 Years We have built 24 display gardens, 8 buildings, and expanded to 385 acres; We have welcomed millions and millions of visitors and grown to a staff of 250 full-time employees, a 75-person board, and a budget of $27 million; We are the sixth-largest cultural institution in the Chicago area—890,000 visitors in 2009; At 49,000 member households, we have the largest membership of any botanic garden in the world.

  17. Our Dream Now Is to Grow from Being Great to Being Legendary We will realize this dream by expanding our reach and deepening our impact. If we keep growingwe will fulfill the needs of those we serve, and those who serve us. We will grow, mature, and achieve our goals if we enable those whom we serve to grow, mature, and achieve their goals.

  18. Our Success Depends on Fulfilling the Needs of Our Customer HEALTH EDUCATION LEISURE CONNECTION TO NATURE FAMILY CREATIVITY INSPIRATION

  19. Our Success Depends on Fulfilling the Needs of Our Customer HEALTH EDUCATION LEISURE CONNECTION TO NATURE FAMILY CREATIVITY INSPIRATION

  20. Keep Growing For our strategic plan, we have adopted the name Keep Growing We feel this reflects both our need to grow and mature and reflects our commitment to help those we serve grow, mature, and bloom.

  21. Keep Growing The words Keep Growing: Provide aspiration and a promise to all audiences; Gives the Garden and its plans an active voice; Positions the Garden in an innovative light; More than a line, but rather a way to define who we are and where we are going.

  22. The Garden’s Mission and Values Are Upheld by Four Program Areas Buildings and Gardens Marketing Visitor Experience Business Development Community Education Programs Science Academic Programs Living Collections Financial Sustainability and Risk Management Staff, Volunteers, Boards Information Systems

  23. Our Program and Support Areas Work Together Buildings and Gardens Community Education Programs Financial Sustainability and Risk Management Staff, Volunteers, and Board Information Systems Marketing Visitor Experience Business Development Science Academic Programs Living Collections

  24. Over the Next Ten Years We Will… Deepen our impact across all program areas and audiences; Broaden our recognition locally, regionally, nationally, and internationally; Improve the health of our natural world for present and future generations; Address the risks in our business model to ensure our financial strength. Achieving our strategic and tactical goals will enable the Garden to grow from being great to being legendary.

  25. We Created Supporting Documents that Provide Fine Levels of Detail The list of supporting documents follow each section. Those for this section are: • Background and Goals for 2009 Strategic Planning Process • List of outside reviewers

  26. Today Our New Strategic Plan 1 The Details 2

  27. The Program Areas Buildings and Gardens Marketing Visitor Experience Business Development Community Education Programs Science Academic Programs Living Collections Financial Sustainability and Risk Management Staff, Volunteers, Boards Information Systems

  28. Buildings and Gardens: Overview Plan prepared by the Buildings and Gardens Committee; includes the operational areas of Horticulture & Facilities and Planning.

  29. Buildings and Gardens: Vision Our vision is to inspire people to notice and reflect upon the beauty and subtleties of nature. Visitors will feel awe and joy in response to the Garden’s use of horticultural art and science, dramatic views and framed vistas, harmonious building design, and excellence in planting and maintenance. A visit to the Garden will inspire people to incorporate nature into their own lives.

  30. Buildings and Gardens: Goals I.1 The Garden will grow in its role as a model for excellence in horticultural design and planning; I.2 The Garden will consistently maintain built infrastructure to high standards, ensuring that we leave a strong physical plant as part of our legacy; I.3 The Garden will thoughtfully advance progress to complete the projects detailed in the Master Site Plan (created in 1968, updated in 1997 and 2009). We will continue to adhere to the design principles of the 1968 Simonds & Simonds plan and the architectural vocabulary set by 20th-century master Edward Larrabee Barnes;  I.4 The Garden will be a model for the thoughtful use of natural resources, achieving beauty through energy-saving, environmentally sensitive methods whenever possible;

  31. Buildings and Gardens: Goals cont. I.5 By adhering to a new fine arts policy, the Garden will align the quality and style of the Garden’s sculpture collection to the quality and style of the Garden’s buildings and landscapes; I.6 The Garden will serve as the central resource for information about the unique and endangered plants and ecosystems of Northeastern Illinois, by helping to set standards for and demonstrating the use of native plant material in garden, prairie, woodland, wetland, rooftop, and riverbank settings; I.7 The Garden will serve as a resource for architects, builders, developers, master planners, “green” building associations, and homeowners for how to create an inspiring and successful planning and building program.

  32. Master Site Plan

  33. Buildings and Gardens: Supporting Documents Appendix I.1 Master Site Plan Appendix I.2 Fine arts collection inventory Appendix I.3 Fine arts policy Appendix I.4 Fine arts policy: Potential artists for collection Appendix I.5 Capital maintenance project audit (executive summary) Appendix I.6 2010 Operating Plans for Horticulture and Facilities & Planning

  34. The Program Areas Buildings and Gardens Marketing Visitor Experience Business Development Community Education Programs Science Academic Programs Living Collections Financial Sustainability and Risk Management Staff, Volunteers, Boards Information Systems

  35. Marketing, Visitor Experience, and Business Development: Overview Plan prepared by the Marketing, Visitor Experience, and Business Development Committee; includes the operational areas of Marketing, Visitor Programs, Visitor Operations (café, shop, private and corporate events, security, visitor services), Business Development, and Membership.

  36. Marketing: Vision Our marketing efforts will establish the Chicago Botanic Garden as a recognized and respected leader, known throughout the world for its visitor experience, horticulture, plant conservation, and community education. The Garden’s marketing efforts will increase loyalty and enthusiasm, inspiring people to interact with the Garden onsite, online, and at its satellite locations.

  37. Marketing: Goals II.1 The Garden’s marketing efforts will: 1) build the Garden’s reputation and awareness as one of the great gardens of the world; 2) increase membership and attendance; 3) increase enrollment in Garden programs, classes, and volunteer opportunities; 4) cause more people to take action toward saving plants; and 5) financially support the Garden; II.2 The Garden will become top-of-mind as one of Chicago’s foremost cultural institutions; II.3 The Garden will be recognized as a leader in plant conservation science; II.4 The Garden will be broadly recognized for its children’s, community gardening, and vocational and therapeutic training/horticulture programs;

  38. Marketing: Goals cont. II.5 The Garden’s marketing efforts will reflect the high standards of the Garden and will affect visitors before, during, and even after their visit; II.6 The Garden will be instrumental in creating a new “cultural corridor” collaboratively with the Ravinia Festival, Writers’ Theatre, Kohl Children’s Museum, and other institutions, visitor and tourist bureaus, and the Village of Glencoe, City of Highland Park, and other local municipalities.

  39. Visitor Experience and Business Development: Vision The Garden will deliver a profound and inspiring onsite experience to visitors of all ages, backgrounds, and abilities. This Garden experience will create a sense of pleasure, relevance, and belonging that will bring visitors back to the Garden or to its website time and again. This will build the Garden’s effectiveness at generating loyalty, driving attendance, increasing earned and raised income, and motivating the public to protect nature.

  40. Visitor Experience and Business Development: Goals II.7 The Garden will provide a visitor experience that revolves around meeting and anticipating the needs of its customers. II.8 All of the Garden’s staff, regardless of department, and front-line operating partners (at the Café, Shop) will deliver impeccable hospitality services to all visitors, donors, and vendors. II.9 The Garden will be a four-season destination by creating year-round programs that give visitors the opportunity to experience and understand nature and the natural world, indoors and out; II.10 A visit will inspire general audiences to create a relationship and affinity with the Garden, driving them to visit more often, become members, engage further, and support its mission to educate people about plants and the natural world.

  41. Visitor Experience and Business Development: Goals II.11 The Garden will make notable advancements toward making its visitor operations a model for being as waste- and emissions-free as possible and will serve as a leading educational resource by conducting programs that visitors can participate in, learn from, and model at home to live more environmentally conscious lives; II.12 The Garden will create new programs, garden areas, amenities, and services (onsite, online, or at satellite locations), employing the best new technology, to increase revenue, improve visitor experience, and expand the opportunities for environmental education.

  42. Marketing, Visitor Experience, and Business Development: Supporting Documents Appendix II.1 Chicago Botanic Garden Marketing, Visitor Experience, and Business Development Vision Appendix II.2 2010 Operating Plans for Marketing, Visitor Programs and Operations

  43. The Program Areas Buildings and Gardens Marketing Visitor Experience Business Development Community Education Programs Science Academic Programs Living Collections Financial Sustainability and Risk Management Staff, Volunteers, Boards Information Systems

  44. Community Education Programs: Overview Plan prepared by the Community Education Programs Committee; includes the operational areas of the Center for Teaching and Learning (Student, Youth, and Teacher programs) and the Center for Vocational and Therapeutic Horticulture (Community Gardening, Horticultural Therapy).

  45. Community Education Programs: Vision The Garden’s excellence in community education programs will make a powerful, measurable impact on people of all ages, abilities, and backgrounds. The Garden will excel in programs that take place on the Garden’s grounds, at satellite locations within diverse communities, and through electronic and other emerging media. Program participants will receive the highest caliber of instruction on subjects related to plants, healthy ecosystems, and food production, for their own healing and well-being, as well as to increase their understanding and respect for the natural world.

  46. Community Education Programs: Goals III.1 The Garden’s Center for Teaching and Learning will deliver highly effective early childhood, youth, K-12, and teacher environmental education programs that will be recognized as an international model for proven best practices; III.2 The Garden will become a national leader in creating and using plant-centered therapies, publications, and programs to serve the health and wellness needs of people of all abilities from birth through death; III.3 The Garden will serve as a model of how a botanic garden can make vital, year-round contributions toward strong local food systems. These contributions include urban agriculture jobs training, youth leadership initiatives, and school-based gardening programs that strengthen underserved communities while also increasing access to good nutrition and fresh produce; III.4 The Garden’s community education programs will reach and affect more people, generate more revenue, and advance the Garden’s international reputation by publishing—both in print and electronically—a variety of environmental education, horticultural therapy, and horticultural job training resources and curricula.

  47. Community Education Programs: Supporting Documents Appendix III.1 Center for Teaching and Learning Overview & 5-year Goals Appendix III.2 Center for Vocational and Therapeutic Horticulture Overview and Goals Appendix III.3 Buehler Enabling Garden Green Book Appendix III.4 Green Youth Farm Manual and Curriculum Guide Appendix III.5 World Environment Day 2009 “Feeding the Movement” Proceedings Appendix III.6 City of Chicago Growing School Gardens Vision Appendix III.7 2010 Operating Plan for Community Education Programs

  48. The Program Areas Buildings and Gardens Marketing Visitor Experience Business Development Community Education Programs Science Academic Programs Living Collections Financial Sustainability and Risk Management Staff, Volunteers, Boards Information Systems

  49. Science, Academic Programs, and Living Collections: Overview Plan prepared by the Science, Academic Programs, and Living Collections Committee; includes the operational areas of Science, Academic Programs, Lenhardt Library, Plant Information, and Horticulture, and Plant Collections.

  50. Science, Academic Programs, and Living Collections: Combined Vision The Garden will enhance its roles as both a trusted resource for plant and conservation issues and as an advocate for plants. The Garden will make critical contributions to plant conservation through its scientific expertise, unique living collections, leadership role in conservation policy, strong international partnerships, and the dissemination of information about plants and the natural and built communities they inhabit.

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