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Bang&Olufsen

Bang&Olufsen. The Secret Group. Analysis/Research. HTH logo doesn’t reveal its a kitchen company, while the logos of the other two companies specify clearly that they are in the kitchen business.

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Bang&Olufsen

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  1. Bang&Olufsen The Secret Group

  2. Analysis/Research • HTH logo doesn’t reveal its a kitchen company, while the logos of the other two companies specify clearly that they are in the kitchen business. • The logo of Kvik Kitchen articulately present their business, its an elegant and well defined logo. They use small letters.

  3. Values, Culture and Distinctiveness • Class of its own • Performance • Design • Humanisation • Craftsmanship • Durability • Unique • High Standard • Prestige

  4. Development of the Identity • A Concept • Bang and Olufsen Your Kitchen Entertainer • Our concept is to have entertainment while working in the kitchen, therefore we would like our customers to use Audio-Visual, Hi Fidelity products from Bang and Olufsen.

  5. Visual Style • Grey Colour • Frutiger Font ??? • Capital Letters and Sans Serif

  6. Launch and Introduction • Internally – A contest to create a name or an identity of a product. Another way could be to launch it in the JKE-Design Kitchen. • Externally – Ads in the Magazine, Brochures in B&O outlets, Online Ads in their website. Also using famous chef like Jamie Oliver or Nikolai Kirk.

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