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Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR program

Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR program . Week 3: Market Transformation and the Role of the ENERGY STAR Program. Outline. Class Objectives Market Transformation and the Role of the ENERGY STAR Program Program purpose

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Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR program

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  1. Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR program Week 3: Market Transformation and the Role of the ENERGY STAR Program

  2. Outline • Class Objectives • Market Transformation and the Role of the ENERGY STAR Program • Program purpose • ENERGY STAR brand influence on consumer and organization decisions • ENERGY STAR Challenge call to action to save energy use by 10% or more and connection to stimulus dollars • Increasing ENERGY STAR program effectiveness

  3. Class Objectives Upon completion of this unit, you will be able to: • Describe the purpose of the ENERGY STAR program • Explain how the ENERGY STAR brand has influenced consumer and organization decisions • Explain how the ENERGY STAR Challenge is a call to action to save energy use by 10% or more. Explain how local governments are creating campaigns to save energy in privately owned buildings and connecting this to stimulus dollars they receive from DOE’s Energy Efficiency Conservation Block Grant program. • Discuss how the ENERGY STAR program could increase its effectiveness

  4. Program Purpose

  5. Opportunities for Energy Efficiency • The energy used by a building to support just one office worker for a day causes more than twice as many greenhouse gas emissions as that worker’s drive to and from work.

  6. What is ENERGY STAR? • Voluntary program administered by the U.S. Environmental Protection Agency 1992 First ENERGY STAR qualified product 2003 First commercial building design and first ENERGY STAR qualified plant 1995 First ENERGY STAR qualified home 1999 First ENERGY STAR qualified building

  7. Builds Upon Intersection of Interests Environmental Protection Consumer Preferences Manufacturer/Retailer Interests Utility Program Sponsor Interests • Cost-effective • No sacrifice in performance Consumer is key! 7

  8. Brand Promise Protects the environment through superior energy efficiency No tradeoffs in performance or quality Cost effective (2nd price tag) Why it works Government-backed symbol providing reliable, unbiased information—source of authority Binary (Y/N) Power of the individual to make a difference Fair treatment across technologies/ manufacturers for products that deliver similar savings to the consumer ENERGY STAR Promise 8

  9. Growing Awareness and Interest in ENERGY STAR • Awareness & influence continues to grow! • Public awareness had grown to more than 75% by the end of 2009. • Substantial portions of U.S. households recognize, understand, and are influenced by the ENERGY STAR label. • Over 1 in 3 households knowingly purchased an ENERGY STAR qualified product in 2009, and 80% of those households credited the label as an important factor in their decision. Source: National Awareness of ENERGY STAR for 2008: Analysis of CEE Household Survey

  10. Residential Labeled Products 60+ products / 3,000 manufacturers 10-60% more efficient Labeled New Homes 20-30% more efficient Home Improvement Services Beyond products Ducts / home sealing Whole home retrofits ENERGY STAR Strategies Commercial/ Industrial Corporate Energy Management • Benchmarking, goals, upgrades (mgmt & systems --not widgets) • Whole building labeling for excellence • Technical assistance Labeled Products • For plug load, not system components Industrial Small Business Initiative International partnerships—Canada, EU, Japan, etc. 10

  11. ENERGY STAR: At Home • Qualified Products • 50+ product categories including lighting, appliances, electronics, etc • 2,000+ manufacturers • Qualified New Homes • ~20-30% more efficient than standard homes • Home Improvement • Tools to assess energy efficiency of existing homes • Improve with proper sealing and insulating; efficient heating and cooling • Whole home approach

  12. ENERGY STAR: In Your Community • Qualified Buildings and Industrial Facilities • The places where we work, shop, play and learn: • Schools, hotels, hospitals, supermarkets, offices, retail stores, banks, dormitories, medical offices, courthouses, warehouses • Auto assembly, cement manufacturing, corn refining, and petroleum refining facilities • More than 5,300 as of September 2008 • Nearly 100 Designed to Earn the ENERGY STAR (pre-construction) commercial projects • 40% more efficient, emit 35% less carbon dioxide

  13. ENERGY STAR: In Your Community(cont) Corporate Energy Management • Company-wide approach • Strategic goal setting and planning, benchmarking, operational changes, upgrades & improvement, employee involvement (management & systems vs. widgets & technology) • Tools to assess & improve energy efficiency of commercial buildings and industrial facilities • National Energy Performance Rating System (1-100 scale) • Energy tracking tool (Portfolio Manager) • Plant Energy Performance Indicators (EPIs)

  14. Americans ,with the help of ENERGY STAR, saved $17 billion on energy bills and prevented 45 million metric tons of GHG emissions—equivalent to the emissions from 30 million vehicles Over 75% consumer awareness 17,000 partners More than 3 billion qualified products sold since 2000 Over 1 million new homes are ENERGY STAR Tens of thousands buildings benchmarked and thousands upgraded Success: 2009 Accomplishments 14

  15. ENERGY STAR Brand Influence

  16. ENERGY STAR:Brand Promise andKey Principles • The Promise • Protects the Environment through superior energy efficiency • No Tradeoffs in performance or quality • Cost Effective low-cost energy efficiency improvements • The Principles • Source of Authority Govt.-backed symbol providing valuable, unbiased information • Power of the Individual to make a difference

  17. Strategy: EDUCATE and ACTIVATE Goal: • Raise awareness to help Americans save energy and fight global warming Audiences: • Consumers & Employees (create demand) • Corporate Level Executives (drive strategy and progress) • Energy & Facility Managers (direct and implement) Desired Results: • Increased consumer/employee awarenessof energy saving actions they can take where they work, shop, play, and learn • Increased consumer/employee demand for energy efficiency where they work, shop, play, and learn • Increased awareness of your organization’s efforts, in partnership with ENERGY STAR, to save energy and fight global warming Ultimate Result: Decrease greenhouse gas emissions

  18. Reaching Consumers—Speaking to the Head AND the Heart • Americans are concerned about the environment and climate change • 87% strongly agree or agree with the statement “I am very concerned about the environment.” • 93% strongly agree that “Saving energy helps the environment” • 80% of Americans say they believe in global warming, and there is widespread belief that human behavior is contributing to the problem. (Poll, Spring 2008) • Protecting the environment creates a long term connection for action; helps to motivate change. • Environment and future for next generations is an emotional connection • Energy efficiency is a rational decision—saves energy and money 18

  19. Not just changing preferences—changing behavior Educate consumer Second price tag (life cycle costs) Environmental choice Credible source Tools/ advice/ unbiased information Information at transaction points Link to measurement/ performance Measured performance incents behavior change Link to quality services Change Consumer Behavior

  20. Criteria weighed when developing or revising ENERGY STAR product specifications: Significant energy (GHG) savings will be realized on a national basis Product energy consumption and performance can be measured and verified with testing Product performance will be maintained or enhanced. Purchasers of the product will recover any cost difference within a reasonable time period Specifications do not unjustly favor any one technology Labeling will effectively differentiate products to purchasers Strive for top 25%of product models (not sales) but key criteria can trump that goal Use a well-documented, transparent process Clear Process for Setting/ Revising ENERGY STAR Specifications

  21. Loyalty is the Goal Performance Communications DifferentialValue Awareness Relevance Satisfaction Loyalty 21

  22. Loyalty is the Goal—How Are is ENERGY STAR Doing? Awareness Relevance DifferentialValue Satisfaction Loyalty 75+% of households recognize the label. 65+%of households that recognized ENERGY STAR feel that “buying ENERGY STAR labeled products helps protect the environment for future generations.” 75%agree that the ENERGY STAR label means “I am getting a more energy-efficient product.” 90+% of knowing purchasers would likely recommend ENERGY STAR to a friend. 55+% agree “buying ENERGY STAR labeled products makes me feel like I am contributing to society.” 22

  23. Brand Influences Product Purchases

  24. ENERGY STAR Challenge

  25. ENERGY STAR Challenge • EPA’s national call-to-action to improve the energy efficiency of America’s commercial and industrial buildings by 10% or more. www.energystar.gov/challenge

  26. Opportunities for Energy Efficiency • If the energy efficiency of U.S. commercial and industrial buildings improved by 10%: • Amount of money that would be saved: $20 billion • Amount of greenhouse gas emissions that would be reduced: Equal to about 30 million vehicles

  27. The ENERGY STAR Challenge • More than 2,600 organizations and individuals have joined the Challenge. • Participants are encouraged to: • Design commercial buildings to be energy efficient. • Measure and track energy use • Develop a plan for energy improvements • Make energy efficiency upgrades • Help spread the energy efficiency word to others. • Become an ENERGY STAR Partner

  28. Who’s Improving Performance with ENERGY STAR Commercial Real Estate (CB Richard Ellis, Hines, Jones Lang LaSalle, USAA Realty, Transwestern) Retail (JCPenney, Kohl’s, Target, Verizon Wireless, Food Lion, Stop & Shop) Hospitality (Marriott, Best Western, Wyndham) Healthcare (Sunrise Assisted Living, Providence Health, Inova Health System, NY Presbyterian) State and Local Government (California, New York City, Washington, DC, Louisville, Arlington County (VA)) K-12 Schools (New York City Schools, San Diego Schools, over 75 Wisconsin school districts) Higher Education (University of New Hampshire, City University of New York, University of Michigan)

  29. Louisville Kilowatt Crackdown – Launched January 2009 • An energy management contest open to ALL Louisville commercial buildings (including commercial real estate, health care, K-12, hospitality, etc.) • Awards based on Portfolio Manager benchmarking results Greatest Improvement in Efficiency • Most Improved Over Time • Most Efficient • For properties with the highest overall efficiency ratings • The Kilowatt Cup • Jury awarded trophy recognizing superior achievements in energy management

  30. ENERGY STAR Taking Off in Louisville • Louisville’s first year as an ENERGY STAR Partner and a model city showed big results: • By the close of 2008, the number of ENERGY STAR Partners in Louisville had doubled from 7 to 14, and the number of labeled buildings had also doubled, from 5 to 10 • As of December 2008, 232 buildings were registered to participate in the 2009 Louisville Kilowatt Crackdown • In the first three quarters of 2008, the number of ratable buildings benchmarked in PM increased 120%, from 92 to 212.

  31. Benchmarking —The First Step to Energy Savings in Buildings Benchmarking through ENERGY STAR allows a building owner/manager to: Compare one building against a national sample of similar buildings Compare all buildings of a similar type to each other Set priorities for use of limited staff time and/or investment capital

  32. Rating System for Buildings Is 80 kBtu/SF/YR high or low for a building? Statement of Energy Performance EPA Rating Fuel Efficiency MPG Is 60 MPG high or low for an automobile?

  33. Top performing buildings use 3 to 4 times less energy per ft2 than the worst performers. Newer buildings are equally representedacross all quartiles. Based on a sample of 4,000 buildings nationwide. 39 percent of buildings with a rating of 75 or better are less than 25 years old 42 percent of buildings with a rating between 25 and 74 are less than 25 years old 35 percent of buildings with a rating between 0 and 24 are less than 25 years old Number of Buildings 10 1 25 50 75 90 29.9 86.0 165.7 121.1 339.4 EPA Performance Rating & Energy Intensity (kBtu/ft2-year) Best Performers Worst Performers Energy Performance Gap

  34. Technology ≠ Performance • 60 percent of building fan systems oversized on average by 60 percent (EPA fan study) • Chillers oversized 50 percent to 200 percent (Lawrence Berkeley National Laboratory) • Improper installation and poor maintenance NEXT: So what can Portfolio Manager help us do?

  35. Assess the whole bridling energy use of existing buildings (weather normalized EUI) Receive an energy performance rating (1-100 score) or comparison to national average Track changes in energy and water use over time in single buildings, groups of buildings, or entire portfolios Track CO2 reductions and cost savings ENERGY STAR Portfolio Manager EPA’s no-cost online tool: www.energystar.gov/benchmark

  36. NEW! Custom reporting and graphing features Enhanced water use tracking (change from baseline per SF, %, total) 1-100 House of Worship and Data Center ratings now available Track onsite renewable wind and solar energy production Track Renewable Energy Certificates (RECs) at the building level ENERGY STAR Portfolio Manager: New Features EPA’s no-cost online tool: www.energystar.gov/benchmark

  37. Portfolio Manager for ARRA-funded Projects Use Portfolio Manager to: Identify Projects Track Progress Document Savings Results Growing need for consistent, transparent, and accountable energy and GHG savings tracking For Municipal building projects and other EE programs available to building owners in your community.

  38. 1. Identify Best Opportunities for Energy Efficiency Improvements • Identify under-performing buildings to target for energy efficiency improvements. • Estabish baselines to set goals and measure progress

  39. 2. Track Progress Over Time • Set a baseline and monitor energy efficiency improvements over time • View percent improvement in weather-normalized energy use intensity. • Track reductions in greenhouse gas emissions. • Monitor energy and water costs

  40. 3. Verify Savings Results • Provide transparency and accountability to help demonstrate strategic use of capital improvement funding. • Quickly and accurately demonstrate savings for an individual building or entire portfolio: • Energy use • GHG emissions • Water use • Energy costs

  41. Custom Reporting • Demonstrate savings for an individual building or entire portfolio: • Whole building energy performance • Improvements over a baseline • GHG emissions • Water use • Energy costs • Create custom reports and collect benchmarking results from multiple PM users. • Create custom reports by choosing from key energy, environmental, and cost performance indicators • Download data in Excel, CSV, PDF, and XML formats • Streamlines the process of data collection when evaluating programmatic savings

  42. Custom Reporting • Choose the data for reporting • Add custom instructions • Distribute report via unique URL • Data from recipients is aggregated electronically

  43. Examples of Portfolio Manager in ARRA-funded State Programs

  44. Increasing Program Effectiveness

  45. Engaging People of All Ages

  46. Combat global warming Launched Earth Day 2009 Expanded ENERGY STAR Pledge Nationwide events with local sponsors Focus: youth (8-15) and families Community service projects National youth organization partnerships Boys & Girls Clubs of America PTO Today Many ways to leverage Campaign: Change the World, Start with ENERGY STAR 2009/2010

  47. Cornerstone: The ENERGY STAR Pledge More than 2 million Pledges

  48. Bring Your Green to Work • “Job Seekers are recognizing the importance of finding a green workplace; 35% rank an environmentally-aware workplace as either a ‘Requirement’ or ‘Deciding Factor’ for their next job, according to Beyond.com.” • Business Wire, 4/15/2008 • EPA, through ENERGY STAR, can help you encourage energy efficiency in the workplace.

  49. Top 10 Cities with ENERGY STAR Qualified Buildings and Plants 49

  50. Drawing Attention to Buildings and Industry 50

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