DE0969 Typography and Hypertexuality

1. DE0969 Typography and Hypertexuality Mid-Point Presentation Sophie Tyler

2. List of Values • Sophisticated • Letters • Quick break • Simplicity • Poems • Photography • Short stories • True stories • Varied • Competitions • Amateur • Classical • Genres • Posh • Self published • Typewriters • Traditional • Ink pen • Creative • Imagination • Limitless • Paper • Hobby • Books • Computers • Published • Title • Stories • Novel • Fiction • Non-fiction DE0969 Typography and Hypertexuality Statement of Intent To redesign the look and organisational structure of Anderbo but keep its classical, sophisticated and simplistic nature.

3. Derek is 76 years old and lives in Cornwall in the South-West of England. He is a retired Captain from the merchant Navy and lived in London as a child during the Blitz. Now retired he plays bowling on the weekend and communicates regularly with family using Skype and Facebook. He lives with his wife Hilary and has been married for 50 years now. In the past Derek also was a member of the RNLI. Derek now uses Anderbo.com daily to read stories and poems as well as publish his own stories derived from his experiences during the war, his time at sea and his years in the RNLI. DE0969 Typography and Hypertexuality Annie is 33 years old and an office worker. She lives in Newcastle with her husband John and 2 young children Lucy and Rachel. Abby has loved creative written since she was a teenager and would love to be an author one day but with her family and full time job she never finds the time to write. Another hobby of Annie’s is art which again she never finds time to do and would have took in university if her mother had not insisted on her taking an accountancy degree instead for practicality. Annie uses Anderbo.com during small breaks she gets and reads short stories and poems. As well since Anderbo does short stories she is able to publish some of her own but this only happens about once a year. Rebecca is 19 years old and an English student and Northumbria University. She is studying English in the hopes to then go on and get her teaching degree in a few years so that she can teach English in high schools. Another hobby of Rebecca’s is swimming which she does at least once a week. Right now Rebecca is in a long term relationship with Danny. Claire loves books and will read anything that catches her eye. When browsing the Waterstones website one day she clicks on a link that takes her to Anderbo.com where she finds many short stories and poems to browse through for free.

4. Moodboard Self Published DE0969 Typography and Hypertexuality Imagination Creative Fiction Limitless Non-Fiction

5. The image below shows an old book and font style The image to the right is a quill and ink bottle DE0969 Typography and Hypertexuality The image above is a Victorian advert for Cadbury’s cocoa

6. DE0969 Typography and Hypertexuality The image above is showing how the internet is the future of books The image above is a illustrative way of showing creativeness and imagination The image above is a black and white image

7. DE0969 Typography and Hypertexuality

8. DE0969 Typography and Hypertexuality 2cm 2cm 10cm 10cm 3cm 3cm 6cm 6cm

9. DE0969 Typography and Hypertexuality 21cm 9.9cm 29.7cm 21cm 9.9cm 29.7cm

10. DE0969 Typography and Hypertexuality 21cm 14.85cm 29.7cm 21cm 14.85cm 29.7cm

11. Heading and Subheading’s Possible fonts… • Apple Chancery Bold • Baskerville Old Face Bold • Brush Script MT Bold and Italic • Edwardian Script ITC Bold DE0969 Typography and Hypertexuality • Content Possible Fonts… • Arial • Baskerville • Calibri • Gill Sans • Times New Roman