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Agenda

CA Technologies @ Gartner Symposium/ ITxpo 20 11 Barcelona, 7-10 November 2011 gartner.com/eu/symposium Kobi Korsah & Rossana Bolis. Agenda. Event profile, theme, and messaging Objectives CA Technologies sessions CA Technologies stand & solution lead experts 1on1 opportunities

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Agenda

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  1. CA Technologies @ Gartner Symposium/ ITxpo 2011Barcelona, 7-10 November 2011gartner.com/eu/symposiumKobi Korsah & Rossana Bolis

  2. Agenda • Event profile, theme, and messaging • Objectives • CA Technologies sessions • CA Technologies stand & solution lead experts • 1on1 opportunities • Press and social media activities • Complimentary pass distribution • AOB

  3. CA Technologies is the only top five ITOM sponsor of Gartner Symposium / ITXPO! • Largest / most important annual gathering of CIOs & senior IT • Delivers insights, tools and relationships necessary to • Create, validate & execute transformative business technology strategies • Embrace new rules & realities to innovate, transform & grow • Gartner’s theme is REIMAGINE IT: LEADING FROM THE FRONT • Even better if … • You can make transformational IT happen at the Speed of Business - across the entire dynamic IT supply chain 2

  4. 3,000+, 1,500+ CIOs, 1,800+ companies (96% EMEA)All interested in ...* Source: Gartner EXP (January 2011). The CIOs surveyed represent more than $160 billion in corporate and public-sector. IT spending, encompassing 2,014 enterprises across 38 industries and 50 countries.

  5. Gartner Symposium/ ITxpoSnapshot

  6. What does Reimagine IT Leading from the Front really mean…

  7. Gartner Symposium/ ITxpo Framework Event brochure: http://imagesrv.gartner.com/symposium/barcelona/docs/Symposium_ITxpo_2011_brochure.pdf

  8. Gartner is Highlighting 4 big IT Shaping Trends: • Mobile: What opportunities and challenges will usher in the new generation of “everywhere computing”? • Social: What are the advantages and disadvantages for businesses to participate in the world of social networking? • Cloud: What are the benefits or shortfalls companies need to know to stay ahead of the cloud curve? • Context: All roads lead to context. The need for systems to handle the complexity of a socially enabled, cloud connected, mobile world is just beginning

  9. Guest Keynotes Peter Ayliffe, President & CEO Steve Chambers, EVP & CIO Phil Pavitt, CIO & Director General of Change Gerry Pennell, CIO, London Olympics Jonathan Zittrain, Professor of Law & Computer Science

  10. CA Technologies Objectives • Connect with as many delegates as possible • Collect 500 qualified contacts • Facilitate 30 qualified project-related meetings • 5 pipe progression meetings • Drive awareness of CA Technologies enhanced capability • Increase perception of CA Technologies as a thought leader • Social media coverage (videos, on-site tweets and blogs)

  11. CA Technologies Positioning CA Technologies is an IT management software and solutions company. Our products enable customers to automate, manage and secure IT environments and deliver more flexible IT services. CA Technologies makes agility possible. *Source: Forrester Research, Inc., “Who’s Who in IT Management Software 2.0” by Jean-Pierre Garbani and Thomas Mendel, August 12, 2010

  12. CA TECHNOLOGIES / GARTNER SYMPOSIUM ITXPO 2011 / 7-10 NOVIT at the Speed of Business

  13. IT at the Speed of Business because… Reduced cycle time is imperative • There’s never been a greater need for IT to move at the constantly accelerating speed of business – with greater agility • Agility is relevant & addresses current demands placed on IT to empower their company to respond faster, leveraging new development and delivery models – while controlling costs • In this highly dynamic environment comprehensive assured IT management & security is more important than ever • No one is better positioned to meet these needs across all IT environments – mainframe & distributed, to virtual & cloud

  14. CA Technologies Sessions

  15. No one does ITOM better or with greater speed and agility across the IT supply chain… Cloud Choice: Your Cloud Your Way Securely Controlling Identities, Access, and Information Use From On-Premise to Cloud: Hybrid Data Protection Innovate and Assure Services: Better, Faster, Cheaper Drive Business Value with Service & Portfolio Management Enabling Agility with IT Management-as-a -Service Automate and Optimize Service Delivery across Physical, Virtual and Cloud Infrastructures Next-Generation Mainframe Management

  16. Stand Messaging to include Graphics Promoting… • Sessions with speaker photos & bios • Stand interaction with genius photos & expertise • Description of solution areas represented • Agile/Speed Bar: demos during the day & drinks in the evening Facilities include: • AV equipment: iPads for Solution Leads + (2) large plasma screen for looped stand deck + corporate video • Attractions: agile/speed bar and F1 race simulator

  17. Event Landing Page Embedded hyperlink to event landing page on our logo posted in Gartner Symposium/ITxpo microsite

  18. Advert in Conference Program Guide • A5 size, full page colour advert in the onsite showguide • To promote CA Technologies message and drive traffic to our sessions • CTA: attend our sessions / visit our stand to get a free copy of the recently published Mobile Economic Time report by Professor C Jayawardhena

  19. CA Technologies Premier Sponsor Package also includes... Passes • (5) full conference passes (CA Technologies reps) • (5) full conference passes (clients & prospects) • (16) booth staff passes • (2) speaker passes • (8) unnamed conference session passes for CA Technologies reps • (50) ITxpo only passes • CA Technologies sponsor discount of €600.00 on regular conference fee Marketing: pre-event • print & virtual Brochures: logo & A-Z listing • Web: Logo and 200-word description • Logo in HTML marketing communications Marketing: on-site • onsite guide: logo and 200-word product descriptions • (1) full page, 4-colour event guide advert • branded drinks reception

  20. Pass Allocation Speaker passes (2) • Dr. HaukeHeier, Accenture • Customer speaker • Bjarne Rasmussen – on Gartner invitation Customer full conference passes (5) • SOUTH: 2 • 4 Requestedby IBERIA • La Caixa, Spain • RegionalGovernment or Iberdrola, Spain • Carlos Vaz, IT Director, DolceVita Shopping, Portugal • João Fazendeiro, Senior Manager, Mainroad, Portugal • NORDICS: 1 • DACH: 1 • UKI: 1 Customer exhibitiononlypasses (50) • AllallocatedtoSpainforlocal Barcelona customers CA Employee full conference passes (5) • DACH: 1 • Manfred Eierle, VP Area Sales • NORDICS: 1 - tbc • SOUTH: 2 – tbc • 1 requestedby IBERIA for CA Barcelona AM to escort customers • UKI: 1 - tbc

  21. Pass Allocation Booth staff passes (16*) • IlirBejiko: Security • Patrick Bojko: Mainframe • Simon Grice: PPM • Kobi Korsah: APM & SA • Alex Matthews: IM & SA • Jonathan Price: Automation & Virtualisation • Chris Rae: Cloud • TBC: ITKO • TBC: Data Management • PRESS: Tariq Ahmed • Show manager: Rossana Bolis SalesEscorts / Networking • Switzerland: Lukas Bosshard (cfmd) • Nordics: Mika Gerlander (req.) • Benelux: George Groenenstein – PA (req.) • SA: George Chintala (req) • Germany: UdoDrabke – SAP (req) • Listed in order of request date PPM TP • Henriette Busch (tbc) – pass fundedby Helge Scheil CC (*) in combination with 8 unnamed session passes to attend event sessions

  22. CA Technologies Press Program • Pre-show media alert and video – SMNR for 31 Oct • Twitter activity – including Tweetbank and live Tweeting at the event • Planning and posting of related blogs • Onsite videos of visitors to CA booth, partners, speakers and customers – planning and posting on to YouTube • Onsite poll and competition followed by post show blog and media alert • Press invitation and pitch for  countries • Press pack • Management of press attendees on site including 1-2-1 interviews, etc,. • Spokesperson prep  / leveraging of content for SlideShare

  23. Invitation Templates • Outlook texttemplate: toinviteyourcustomers and prospects and offer a €600.00 discount on the standard registrationfee (seeencls.) • CA Technologies/Gartner co-branded HTML invite in theworks (currentlywith Gartner forapproval)

  24. Promotion / Awareness • Pre-Show • All-Hand Call & presentation deck • Co-branded email to offer discount tickets • PR: media alert, tweeting, videos, blogs • Posting on local EMEA ca.com • Posting on OneCA • At-Show • Social media • Nightly emails to scanned visitorsPost Show • 1on1 meeting schedule • 1on1 CA hosts / customers / Gartner analysts • Thank you email with CTA + link to download report

  25. Networking Opportunities(ITxpo receptions) • Monday 7 Nov, 18:00-20:00: Barcelona Magic – celebrating the move from Cannes to Barcelona in a very traditional yet vibrant “Spanish” style. Evening reception complete with food and drinks from the region and iconic Landmark quiz questions and a map game CA Technologies will participate in along with other sponsors • Tuesday 8 Nov, 17:45-19:30: Geek Chic – entertainment and quiz questions for attendees to rediscover some of the great technologies inventions that have influenced the world today • Wednesday 9 Nov, 17:45-20:00: Out of this World – The final night and an “out of this world experience” for attendees. A sci-fi evening inspired by Gartner’s global Symposia series • CA Technologies will take part in the quiz quest and themed drinks will be offered at our stand

  26. Networking Opportunities(Custom Dinners) • Please contact Rossana Bolis if you wish to host a dinner for a select group of customers (area / country / account / solution) • Rossana will assist with restaurant recommendations and bookings • You’re responsible for inviting your customers • You’re responsible for getting approval from finance and legal • You will need to cover costs from your cost center

  27. Networking Opportunities(Other) • Face to Face meetings: promoted on event website • Onsite team to join delegates at lunch, during breaks, evening receptions and sessions • Leverage CA Technologies sessions, stand demos and stand attractions • Gartner ITxpo is on Linkedin, Twitter, FB: join the groups • Onsite team to customise their event profile and sign up for networking • Include event in your social network profiles

  28. Other Planned Peripheral Activities(Closed Session) • George Groenenstein (Netherlands AM) • Seminar for select group of 6-10 CIOsfrom Benelux Public Sectorfollowed by dinner • ‘How canyoureduce the workloadrelated to Governance, Management & Security of yourevolving IT-environment’

  29. On-Site Team Update

  30. Onsite CA Technologies team (confirmed) • Area Sales VP • DACH: Manfred Eierle • Speakers • Bjarne Rasmussen, CA Technologies • Dr. Hauke Heier, Accenture • EMEA customer • press • Tariq Ahmed • event marketing lead • Kobi Korsah • Solution Lead Experts • IlirBejiko: Security • Patrick Bojko: Mainframe • Simon Grice: PPM • Kobi Korsah: APM & SA • Alex Matthews: IM & SA • Jonathan Price: Automation & Virtualisation • Chris Rae: Cloud • TBC: ITKO • Show manager • Rossana Bolis

  31. ITxpo Opening Times

  32. Logistics Registration: centrally managed by Rossana Bolis Event venue: • CCIB –Rambla de Prim 1-17, Barcelona Hotel accommodation: • a room block hasbeensecured over theconferencedatesto cover the pass allocationincluded in thesponsorship package atAC Hotel Barcelona Forum(walkingdistancetoconferencevenue) • CA Technologiesattendeeswouldneedtopayfortheir hotel room and expense through corporate CA policy Travel: CA Technologies attendees to book their own travel following corporate policy Customer speaker(s): CA Technologies to cover hotel, accommodation and ground transportation costs Customer attending on funded tickets: CAT to cover ticket cost (*), customers responsible for travel and accommodation (*) regularconferencefee: €4,250.00+VAT less €600.00 CA Technologies sponsor discount

  33. How to get to CCIB CCIB –Rambla de Prim 1-17, Barcelona • Barcelona's El Prat Airport is located 13km south-east of the city, 20km from the CCIB. It is a 20-30min taxi ride depending on traffic conditions • Public transportation: • closest metro station: Maresme-Fòrum station on the yellow line, L4 • bus (lines 7, 36, 41, 43 and 141) and the Trambesòs tram line (Forum station)

  34. local area map CA Technologies room block: AC Hotel Barcelona Forum– PaseoTaulat 278, Barcelona

  35. useful information Climate: The weather in Barcelona is pleasant most of the year round. Though still pleasant, it starts to get cooler in November. Average high temperature ranges between 8°C and 17°C. Please come prepared for some overcast and rainy days. Currency: The official currency is the Euro (EUR; symbol €). Dress Code: The dress code throughout is business. Electricity: Spain operates on 220 Volts and 50Hz on AC. Dress code for CA Technologiesonsite team: business + CA Technologies branded pin

  36. event venuefloorplan registration entrance CA Technologies sessions: room 111 ITxpo area CA Technologies stand: PS4 CA Technologiessession: Theater 4

  37. CA Technologies stand: PS4 Gartner ITxpo floorplan & CA Technologies stand

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