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Workshop “Product Placement and Monetization with Payment Brands”

Workshop “Product Placement and Monetization with Payment Brands”. Business Case: Just A Game GmbH and paysafecard “War 2 Glory“. Product Placement &Monetization with Payment Brands. Just A Game GmbH A publisher of Online Games, based in Berlin, Germany. Victor Bacre

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Workshop “Product Placement and Monetization with Payment Brands”

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  1. Workshop “Product Placement and Monetization with Payment Brands” Business Case: Just A Game GmbH and paysafecard “War 2 Glory“

  2. Product Placement &Monetization with Payment Brands • Just A Game GmbH • A publisherof Online Games, based in Berlin, Germany. • Victor Bacre • Directorof Business Development and Payments • paysafecard.com Wertkarten AG • Provider of prepaid payment solutions, based in Vienna, Austria. • Patrick Preissl • Head ofCooperation Marketing

  3. Product Placement &Monetization with Payment Brands An online-based browser MMO real time strategy game set during World War II. Available in several languages We have the standard payment options available paysafecard isoneofour top paymentoptions

  4. Product Placement &Monetization with Payment Brands • Brainstorming • Whatcanwe do? Time VS Resources available • Whatcanourdevelopersmodify? • First Ideas: In-game itemspartofthegameplay • Partners whocouldbeinterestedandwehadgoodrelationshipwith • Invested time VS Return of Investment

  5. Product Placement &Monetization with Payment Brands • Approching paysafecard • Wehadworkedwith paysafecard • previouslywith Newsletters andother • promotions • Theywereinterested, but wanted • toknowaboutthereachandhow • itwouldlooklike

  6. Product Placement &Monetization with Payment Brands • Concept • Areas in thegamethatplayerscanplunder, getspecialitems, andgetrewardsforthe top 20 whoaccumulatethemostitems. • Proposal • Small buildingswiththe paysafecard brand (Brand positioningingame) • A paysafecard virtualcard (a virtualitem in-game) • Communications in the game-chat • Rewards in the form of paysafecard PINS

  7. Product Placement &Monetization with Payment Brands • Approvalfrom paysafecard • Weagreed on terms, datesandtimings, • aswell on advertisingfromtheirsideaboutthe • promotion • Theyprovidedthelogosand • approvedourdesigns • Weagreedtocreatebanners • and in-game announcements

  8. Product Placement &Monetization with Payment Brands • Advertising thepromotionbeforetheevent • Bothsidespromotedtheeventandexplainedittotheusers Forums • paysafecard • newsletter & facebookposting • 400.000 subscribers • 300.000 facebookfans Welcome page

  9. Product Placement &Monetization with Payment Brands • The dayarrived

  10. Product Placement &Monetization with Payment Brands • Statsofthepromotion • It ran for a week • In War2 Glory France, Germany, • Italy, Spanishand English

  11. Product Placement &Monetization with Payment Brands • Resultsandinterestingnumbers • 30 % increaseofrevenuewith paysafecard for May • The userwiththehigheramountofcollectedcards was 1455, of an averageof 32 per user. • Wedividedthe PINs totheusersasfollows • 5 x top value EUR • 5 x lowervalueEUR • 5 x lowervalueEUR • 35 x lowervalueEUR • 100 x lowest EUR

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