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COM 352 UOP Course Material - com352dotcom

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COM 352 UOP Course Material - com352dotcom

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  1. COM 352 UOP Course Material - com352dotcom

  2. COM 352 UOP Course Material COM 352 Entire Course (UOP) COM 352 Week 1 Individual Assignment Public Relations Roles Directions: Review the example in blue. Then, enter the name of the organization you selected as well as two goals for that organization. Enter relevant information about the selected organization in the remaining columns and answer the questions following the table • COM 352 Week 1 Public Relations Roles and Responsibilities Matrix • COM 352 Week 2 Assignment Publics and Messaging • COM 352 Week 3 Assignment Media Communications Paper • COM 352 Week 3 Assignment Public Relations Messaging Paper

  3. COM 352 UOP Course Material COM 352 Week 2 Individual Assignment Publics and Messaging (UOP) COM 352 Week 3 Individual Assignment Public Relations Describe how this contribution meets public relations goals, and how it will be communicated and promoted to the organization’s publics. Refer to Community Social Responsibility and Community Relations on the Internet in Ch. 12 of The Practice of Public Relations for useful information. • Customers or clientsMediaInternal employees of your companyCompetitorsSpecial interest group

  4. COM 352 UOP Course Material COM 352 Week 3 Learning Team Assignment COM 352 Week 4 Learning Team Assignment Crisis Communication What were the benefits and risks of using these strategies?Were these strategies effective or ineffective? Explain.Would you have used different public relations crisis communication strategies in this situation? Explain why or why not. • Using the Internet or other resources, locate at least three print, television, and electronic media contacts—either local media in the city where the Virtual Organization is located or national media—for your selected Virtual Organization.

  5. COM 352 UOP Course Material COM 352 Week 4 Learning Team COM 352 Week 5 Individual Assignment Public Relations Ethics Create a comic strip, using a Microsoft® PowerPoint® presentation and clip art from the Internet, in which you include scenarios that compare and contrast the responsibilities and potential conflicts of public relations practitioners. • Research the business assigned to your team this week andDescribe a possible crisis it might face.Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides).

  6. COM 352 UOP Course Material COM 352 Week 5 Learning Team Assignment • Explain how a public relations practitioner might balance these conflicts.Do you think Martha Stewart’s public relations department handled the crisis well? Explain.How do you think Martha Stewart’s company will approach ethical decision making in the future? Explain.Identify strategies public relations practitioners might use to make ethical decisions in any organization.

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