1 / 18

20/06/2012

Main current and new trends in the dissemination of statistical data in Brazil. 20/06/2012. Main current and new trends in the dissemination of statistical data in Brazil. Dissemination: Before the advent of Internet After the Internet Dissemination trends: Widespread information

lawsonl
Télécharger la présentation

20/06/2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Main current and new trends in the dissemination of statistical data in Brazil 20/06/2012

  2. Main current and new trends in the dissemination of statistical data in Brazil • Dissemination: • Before the advent of Internet • After the Internet • Dissemination trends: • Widespread information • Easy and simplified access • Digital convergence • Social networks

  3. Before the advent of Internet As a general rule, the dissemination of statistics used to follow two different approaches: • aimed at the general public: by means of communications, resorting to press releases or press conferences. • aimed at the specialized public: by means of limited runs of summary publications (Statistical Yearbooks, Compendiums, etc.), and of printed reports bought in bookshops or available in libraries.

  4. Before the advent of Internet As a result, the information dissemination process used to end after the media broadcast and the distribution of publications for public access.

  5. After the Internet The accelerated development of Information Technology in the last few years revolutionized the way Statistical Agencies interact with their users.

  6. After the Internet Access is immediate, allowing millions of users to find information of their interest. Evolution of access to the IBGE website (users) 5,249,653 12,203,054 17,557,413 24,390,156 2,640,000 3,672,759 468,000 69,000 1996 1998 2000 2002 2004 2006 2010 2008

  7. Widespread information • IBGE, as the official statistical agency of Brazil, adopts as a policy the full dissemination of its production to society. • Its website is the main communication channel between IBGE and users.

  8. Widespread information • As an institutional decision, all survey results and disseminated products are available to society on the web page, for free. • IBGE only charges for specialized tabulation services, publications which are printed or made available in CDs, DVDs and pen drives, with the single purpose of covering minimum costs of production.

  9. Easy and simplified access • IBGE makes information available in different medias, formats and languages, so as to reach each segment of the public. • Among its users are researchers and scholars, governmental institutions, private companies, as well as youngsters and children.

  10. Easy and simplified access • Countries@, States@ and Cities@ are good examples of channels which gather a great quantity of information and can be easily used by any kind of person.

  11. Easy and simplified access • There are also thematic channels, such as IBGE Teen and IBGE 7 a 12, in which the information conveyed is adapted for the 13 to 19 and 7 to 12 age groups, respectively.

  12. Easy and simplified access • IBGE also develops tools and applications to help users find, in a fast and practical way, the information they need. Additionally, it provides users with several functions so that different pieces of informationcan be compared or transformed into graphs and cartograms, for example.

  13. Easy and simplified access • Another purpose of these tools and applications is to facilitate the understanding of the content being exposed. • This way, nowadays, we are focused on making statistics more understandable to the general public.

  14. Digital convergence • IBGE considers digital convergence as an opportunity to adjust the same piece of information to the different devices users might resort to. • The location and use of information must be based on the concepts of usability and practicalness, regardless of the device chosen.

  15. Social networks IBGE has been using social networks as a way to: enhance the utility of the information produced by it; reach several segments of the public; and strengthen its institutional image. It is on twitter in the address @IBGEcomunica. Soon it will be on Facebook.

  16. Social networks • The institutional purpose with the use of twitter is to expand the Press Room section available on the IBGE website, delivering, this way, concise information to the media and to society. Another aim is to keep IBGE in line with the growing speed of scientific information dissemination, each day closer to “real time”. • Number of followers on 06/14/2012:15,950. • An average of 10 posts per day and of 300 posts per month. • The @IBGEcomunicaposts always have a link to the IBGE website.

  17. Social networks • The tweets which inform about survey release dates draw the attention from the media and society. • The retweet of articles broadcast about IBGE and its surveys promotes the ongoing spread of information and contributes to a good relationship with the media.

  18. www.ibge.gov.br

More Related