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Portfolios in Business Strategy

Portfolios in Business Strategy. Ana Espada | João Castro | Pedro Pinto. Intellectual Property. Objectives by filing patents. Near-term competitive protection Design freedom Litigation avoidance Basis to establish alliances. Intellectual Property. Portfolios in Business Strategy.

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Portfolios in Business Strategy

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  1. Portfolios in Business Strategy Ana Espada | João Castro | Pedro Pinto Intellectual Property

  2. Objectives by filing patents • Near-term competitive protection • Design freedom • Litigation avoidance • Basis to establish alliances Intellectual Property Portfolios in Business Strategy

  3. What is a patent portfolio? • Collection of innovative ideas for whose use the company has been granted a legal monopoly on the product or process to be commercialized without fear of imitation • (goes against IP objective of sharing knowledge with community!! It’s there but you can’t use it! What’s it’s worth then?) Intellectual Property Portfolios in Business Strategy

  4. Dimensions of the portfolio • Technologies • Strategic objectives and intent • Strategic use • Value • Income and Cost Intellectual Property Portfolios in Business Strategy

  5. Possible uses of IP • Business Strategy: • Broadly Business Strategy • Narrowly Business Strategy Intellectual Property Portfolios in Business Strategy

  6. Possible uses of IP • Strategic intent: • Exclusivity • Blocking • Complementary Protection • Design Freedom and litigation avoidance • Basis for alliances • Strategic use: • Offensive use • Defensive use • Negotiation • Enhance the Technological Image of the firm Intellectual Property Portfolios in Business Strategy

  7. Possible uses of IP • Patent-Generating • Company Size • Budget Intellectual Property Portfolios in Business Strategy

  8. Exemplo - Xerox Intellectual Property Portfolios in Business Strategy

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