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Advertising in Schools

Advertising in Schools. Advertising in Schools. Defining our Purpose Review of 2010 Board Study Session Current Policy Recommended Changes to Policy Recommended Regulations. Purpose.

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Advertising in Schools

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  1. Advertising in Schools

  2. Advertising in Schools • Defining our Purpose • Review of 2010 Board Study Session • Current Policy • Recommended Changes to Policy • Recommended Regulations

  3. Purpose To seek business partnerships that enhance the educational and co-curricular activity opportunities for our students.

  4. Governing Board Study Session • Study Session held on October 28, 2010 • Shared concerns: • Pressure on families to spend money (for example: graduation products and senior pictures) • No advertising in classrooms • Topics discussed but no consensus reached: • Bus advertising- whether to pursue or not • Religious- equal access or no access • Corporate sponsors vs. pure advertising opportunities

  5. Current Policy – KHB Advertising in Schools • Limits direct marketing of products or services to students and employees • Must be age appropriate • No illegal substances • In compliance with state sex education policy of abstinence • Prescribes the advertising allowed for bus exteriors (per ARS 15-342) • Allows Governing Board to decline specific advertising

  6. Current Policy (Continued) • Prohibits outside propaganda (ideas, facts or allegations spread deliberately to further a cause or to damage an opposing cause) • Requires development of an advertising fund that is not subject to reversion

  7. Considerations for Developing Advertising Revenue • Develop process to split advertising income • Define the advertising capacity of the District • What space is available to outside advertisers? • What web-pages available to advertisers? • Pricing structure • Develop process to promote advertising within the District and determine who will be responsible for: • Generating funds for district? • Maintaining the message? • Coordinating of district / school / program advertising

  8. Proposed Regulation Highlights • Clearer delineation of acceptable/unacceptable messages and products • Define how income generated at a group or organization level would be split with the school or District • Requires a disclaimer on all printed advertising to avoid appearance of the District endorsing a product or service

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