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TRANSFORMATION

#1 Must first know where we’ve been. #2 How to best serve clients . TRANSFORMATION. This Study Completed with Help of IFI. All Star Incentive Marketing Hall Erickson Inc O.C. Tanner A.T. Cross Co. EGR International Maritz MotivAction Rideu Recognition Ryman Marketing Services.

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TRANSFORMATION

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  1. #1 Must first know where we’ve been. #2 How to best serve clients TRANSFORMATION

  2. This Study Completed with Help of IFI • All Star Incentive Marketing • Hall Erickson Inc • O.C. Tanner • A.T. Cross Co. • EGR International • Maritz • MotivAction • Rideu Recognition • Ryman Marketing Services • Samsonite Corp. • Top Brand Inc. • Tumi Inc. • Incentive Marketing Assoc. • IRF • PPAI • RPI • SITE

  3. On the Agenda The Study The WHAT The WHY The WHO The HOW MUCH

  4. The Study End Users/Buyers Sample Inventory Target Audience Program Rules: Award Type Used Award Value

  5. Company Size Information

  6. THE WHAT What Award Vehicles are used?

  7. THE WHAT

  8. Number of Award Types Used

  9. Use Only “this” Award Type

  10. THE WHY Why are specific Awards selected ?

  11. Primary Reasons PRE-PAID CARD TRAVEL • Ease of use • Flexibility • Ease of Administration • Provide Unique Experiences • Build loyalty to Brand • Emotional Connection

  12. Primary Reasons MERCHANDISE CASH • Tangible Reminder • Trophy Value • Employee Preference

  13. THE WHO Award Usage by audience

  14. Usage By Audience

  15. Use By Employee Level

  16. Use By Employee Function

  17. Use By Employee Function

  18. Use By Employee Function

  19. Use By Employee Function

  20. Travel Specific

  21. Travel Specific

  22. HOW MUCH

  23. Average Award Value By Firm Size $5,946 $2,933 $2,007

  24. Optimum Award Value By Type 49.5% 46.8%

  25. Most Common Per Award Amt

  26. Award as % of Salary (TippingPoint)

  27. Value Determination

  28. What Results Are You Experiencing?

  29. Give us “The One Big Thing”

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