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PROPOSAL 1

PROPOSAL 1. GETTING TO YES. Proposal 1. Ground Zero. April 14, 2014. 39.2% public support 39.2% y es 17.0% n o 43.0% u ndecided. ±4 %. Proposal 1: Earned Media. February 27 th – August 1 st 20 statewide news events – 9 held in West Michigan. HME Incorporated – Wyoming.

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PROPOSAL 1

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  1. PROPOSAL 1 GETTING TO YES

  2. Proposal 1 Ground Zero April 14, 2014 39.2% public support 39.2% yes 17.0% no 43.0% undecided ±4%

  3. Proposal 1: Earned Media February 27th – August 1st • 20 statewide news events – 9held in West Michigan HME Incorporated –Wyoming

  4. West Michigan News Events Grand Rapids Mayor George Heartwell and Wyoming Mayor Jack Poll, HME Incorporated John Weiss, Grand Valley Metropolitan Council Battle Creek Police Chief Jim Blocker and Calhoun County Sheriff Matt Saxton

  5. Editorial Boards • Newspaper Editorial Boards: 16 completed • Endorsed by Grand Rapids Press (MLive)

  6. Grassroots Speakers Bureau – 68 events Letters to the Editor – 318 Coalition: 2,138,738

  7. Digital (Owned) Media • Facebook • 222 total posts by campaign • 4,734 likes on campaign Facebook page • Twitter • 511 followers   • 494 tweets sent by campaign • 62,200 tweet impressions over final 28 days • Email • 27 email blasts sent during campaign • Website • 98 pages published on campaign website • 103,534 pages viewed on campaign website • 52,323 unique sessions on campaign website

  8. Direct Mail

  9. Proposal 1: Paid Media July 5th – August 5th • Radio Advertisements • Television Advertisements • "Machine” • "Made” • "Fifteen” • "Facts” • "Hurts" • Direct Mail

  10. YES! • YES: 69% • NO: 31% Statewide Votes: 1,246,229

  11. Thank you, Grand Valley Metro Council

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