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Marketing

Be in your element. Marketing . Attendee profiles . Information based on 2014 surveys and registration data. Pittcon – a global event. 23% of attendees are from 87 countries outside the U.S . What is your typical role in the purchase of laboratory equipment?.

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Marketing

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  1. Be in your element. Marketing

  2. Attendee profiles • Information based on 2014 surveys and registration data

  3. Pittcon – a global event • 23% of attendees are from 87 countries outside the U.S.

  4. What is your typical role in the purchase of laboratory equipment? • 73% of attendees are involved in the decision making process Quality Leads

  5. Did you purchase any items or place any orders as a result of attending the Exposition? 57% placed or will placean order

  6. If you plan to buy, what is your timeframe? • Of the 57% that plan to buy, 71% plan to buy within six months

  7. Print ad campaign • Targeted Ads & Brochures • Analytical Chemistry • Food Science • Environmental Science • Life Science • Nanotechnology • Water/Wastewater • Biofuels • Pharmaceutical/Drug Discovery Emphasis on fuels, energy and petroleum

  8. Social Media & Digital Campaigns • Extensive social media & digital campaigns with Publisher Partner Program • Continued social media presence on Facebook, Twitter, LinkedIn (Pittcon Group & a company page) YouTube, Google+ • LinkedIn and Google ads, remarketing ads • Emails, digital campaigns & video • Mobile app with enhanced features for 2015 • Launch of a new 2015 website

  9. International year of light Special Exhibit Sponsor Publicity Incorporate into all aspects of Pittcon

  10. Exhibiting & Local Campaigns • Pittcon presence at relevant tradeshows • Niche local events • Drive southwest opportunities • Extensive local Louisiana marketing campaign w/focus on drive-in market • Leverage tri-state bio organization relationships • Universities & research facilities • Leverage NOLA CCVB partnership

  11. Beyond Bourbon Street. . . • Louisiana is home to legacy sectors such as chemicals and refining and emerging prospects of biofuels and food processing industries, which provide an ideal venue for Pittcon. • The region also houses emerging and expanding companies in the agribusiness and food processing industries. • As the state becomes a water management hub, the resources of academia, business & government are converging toform world-class think tanks, laboratories and research.

  12. Did you know that Louisiana • provides multiple colleges/universities with strong biotech related degree and research programs in areas such as cancer research, gene therapy, neurosciences, biostatistics, and tropical medicine • excels in the three most promising areas of biotechnological research and development: bioprocess, recombinant DNA and monoclonal antibody technology • holds the greatest concentration of crude oil refineries, natural gas processing plants and petrochemical production facilities in the Western Hemisphere • supports a dozen rice mills; seven sugar refineries; and a number of canning plants, cotton gins and meat packaging plants • has a robust, diverse agricultural base offering unique opportunities for alternative energy • houses over nine R&D facilities/Tech Parks including the New Orleans BioInnovation Center.

  13. Contact us • Comments, suggestions, questions marketing@pittcon.org 800-825-3221

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