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Designing a sustainable product

Designing a sustainable product. What is sustainable development?. The official UN/ Brundtland definition:. How do companies try to act sustainably?. Corporate social responsibility.

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Designing a sustainable product

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  1. Designing a sustainable product

  2. What is sustainable development? The official UN/ Brundtland definition:

  3. How do companies try to act sustainably?

  4. Corporate social responsibility • Definition:Recognizing that companies should behave in moral and ethical ways towards people and places as part of their business model. • Nike sustainability - https://sustainability.nike.com • Primark ethics - https://www.primark.com/en/our-ethics • Iceland “Our Power for Good” - http://about.iceland.co.uk/our-power-for-good/

  5. Nike’s definition: Our purpose is to use the power of sport to move the world forward. We believe in a fair, sustainable future – one where everyone thrives on a healthy plant and level playing field.

  6. Corporate responsibility examples

  7. Are large companies (TNCs) really sustainable?

  8. Are large companies really sustainable?

  9. The Circular Economy

  10. https://sustainability.nike.com

  11. What is the circular economy? A circular economy is an economic system where products and services are traded in closed loops or ‘cycles’. A circular economy approach aims to retain as much value as possible in products, parts and materials. This means that the aim should be to create a system that allows for the long life, optimal reuse, refurbishment, remanufacturing and recycling of products and materials. 

  12. https://www.youtube.com/watch?time_continue=105&v=AaV9nGyY-9Ahttps://www.youtube.com/watch?time_continue=105&v=AaV9nGyY-9A

  13. the ooho! edible water bubble gets set to replace plastic bottles Is This Edible Blob The New Water Bottle? This edible water bottle is how you will drink in the future Ooho These tiny edible water bottles are almost completely pointless

  14. What is a SWOT analysis? • SWOT stands for 'strengths, weaknesses, opportunities, and threats’. • A SWOT analysis is useful because it helps an organization to determine where they stand in the market and whether or not they hold a competitive advantage over competitors. 

  15. Example SWOT

  16. SWOT analysis guide

  17. Task: Do a practice SWOT analysis for the Ooho

  18. Your task- design a sustainable product In teams of 2-3, you must design an innovative and sustainable product that you think will make money.

  19. An example of a sustainable product pitched on Dragons Den ROSS • While watching consider: • What is sustainable about their product? • How do they pitch their product

  20. What you need to include in your presentation…. • What is your company name/logo? • What is the product? • How is it manufactured? How is that sustainable? • Where will it be sold? Who will it be sold to? • Design the packaging, how will this be sustainable? • Consider the lifespan of the product – is it a novelty item that will only be popular for a short period, or could it have longevity? • Can you refer to the sustainable development goals and the circular economy when describing your product? • Produce either a drawing of the product, or the actual product • Produce a costing sheet, including the cost of market research, materials, packaging, distribution, and marketing, as well as the recommended retail price • Identify your target audience • Conduct market research to persuade the Dragons that people will want your product • To what extent is the company socially, economically and environmentally sustainable? • To prepare for your pitch, you should conduct a SWOT analysis for your company identifying your strengths, weaknesses, opportunities and threats.

  21. The design process

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