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Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

ECRM EPPS EVENTS. CONNECTING RETAILERS AND MANUFACTURERS. The EPPS category-specific events held throughout the year consistently make business processes more efficient as well as save buyers valuable time and money. Innovation

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Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

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  1. ECRM EPPS EVENTS CONNECTING RETAILERS ANDMANUFACTURERS The EPPS category-specific events held throughout the year consistently make business processes more efficient as well as save buyers valuable time and money. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Excellence Our mission is offer our clients and customers unparrelled products, service, and technology. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  2. TODAY’S AGENDA Discussion Points of Today’s Meeting • Who We Are & What We Do • Our Event Process & ECRM Connect • Custom Retail Solutions • MarketGate • Promotional Planning     • Insights & Analytics • Ad Comparisons Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  3. HOW YOU KNOW ECRM More than just an event company; but a strategic business partner • Events: Our events offer retailers and suppliers state of the art process and technology which results in a streamlined business environment! • Held 1,100 industry wide supplier reviews since inception in 1994. • Over 10,000 companies registered for over 60 industry events in 2012 alone. • Over 800 Exclusive Supplier Reviews (ESR) account for an additional 8,000 supplier registrations. • MarketGate: Designed to streamline the business process, MarketGate includes a suite of applications that save time, eliminate paper work and provide analytical metrics. • The application suite includes Contact Manager, Scorecard Manager, Product Catalog, Promotional Planning and Meeting Manager. • Ad Comparisons has over 35,000 users and more than 250 companies with a site license. • Created custom portals and solutions for retailers such as CVS, Cardinal, Walgreens, AHOLD, J&J, Unilever, Kraft and many more. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  4. OUR MAJOR OBJECTIVES Our major objective is to help you… the buyer! • Sales • Margin • Speed to Market • Supply Chain Expense • Home Office Appointments • Buyer Time • Redundancy Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  5. HOW THE PROCESS WORKS Our events provide strategic planning sessions that save both time and money! • Efficient Promotional Planning Sessions (EPPS) • Consists of pre-scheduled, private, one-on-one strategic planning sessions between manufacturers and retailers to review new items, marketing initiatives and strategic decision making • Meetings take place in the manufacturer’s suite • Retailers travel from room to room for one on one appointments • Each floor is assigned a client service representative to keep meetings on time • MarketGateWeb Applications • Provide advanced promotional tracking & analytics • Eliminate paper work with Connect & Product Catalog • Save Time on meeting follow up • Enhance communication • Custom Solutions • Event customization based on goals • Tool integration • Customer Portal • Promotional Planning System • Product Catalog • Imaging Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  6. OUR TECHNOLOGY MAKES IT EASY ECRM Connect & Meeting follow-up • You are provided with iPads to capture all meeting activity. The business world at your fingertips! • Manage the ECRM events you and your company are registered to attend • Register for upcoming events that make sense for your business • Gain direct access to your saved promotions data • Communicate with industry contact and save contact information directly to your device • Participants scan items of interest to indicate next steps • Email those responsible for follow up and download retailer forms • Access all notes taken on our Marketgate follow up site when you return to the office • Marketgate follow up can be used finalize assortments, create catalogs, and push final item decisions out to suppliers Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  7. TAKING IT TO NEW HEIGHTS A customized review just for you • ECRM can coordinate a customized review to meet your specific needs at the event! • In addition to your show meetings you also meet with outside suppliers not attending the full show. • Held if you have a ”specific” focus or are looking for niche items • Meetings are set up in your own private review room and outside sellers travel to you • An opportunity to meet your existing suppliers • These meetings are usually held before or after your event meetings • Can be attached to an event or at a hotel near your headquarters (depending on timing of your review and the category event) • Sourcing reviews can be held to find new suppliers anywhere in the world Make ECRM part of your business process and we will create a portal to help facilitate, manage and organize reoccurring and multiple reviews! Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  8. MARKETGATE PLATFORM Business solutions for effective promotion evaluation, management and analysis • Our core business is hosting EPPS events; however, we also offer well-developed and effective technology solutions that help our clients keep up with daily business responsibilities. From market analysis reports to social networking forums, ECRM’s technology is constantly evolving to help simplify the business process. • Ad ComparisonsECRM’s Ad Comparison tool captures promotional data from over 300 retailers in more than 200 major markets across the U.S. and Canada. • Product CatalogOur Product Catalog is a central repository for over 400 product data fields and effectively eliminates the tedious paperwork and common errors found in retail forms. • Product ImagingUse ECRM to create and house high quality product images rather than consuming valuable internal resources or relying on expensive third party providers. • ScorecardingECRM’s scorecarding system can be used to survey current and potential clients. • Communities & ContactsWithin Communities you’ll find business orientated content, promotions, events, new initiatives, members and networking opportunities. • Portal Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  9. OUR VALUE PROPOSITION Providing you with the most efficient way to review your category, meeting with your vendors and strategically plan for the future. Retailer • Increase sales by improving assortment and promotional planning process • Increase profits by reducing supply chain expense • Improve Buyer efficiency by reducing or eliminating sales calls with suppliers throughout the year • Increase exposure to new suppliers capable of supplying stores in one or many countries • Accelerate direct sourcing between countries • Reduce supply chain costs by eliminating associated re-work • Increase customer satisfaction as assortments add value and excitement Supplier • Increase sales as distribution is increased where appropriate • Reduce travel and sales expense for small to mid-size suppliers domestically • Reduce supply chain cost geographically if international in scope • Eliminate redundancy and associated re-work • MarketGate valued at several times the license fee Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  10. ECRM Promotional Planning THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM’s promotional analytics provide the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  11. AD COMPARISONS - A SYSTEM UNLIKE THE REST Providing you with the most comprehensive promotional data on the planet • Ad Comparisons captures promotional data from the top U.S. and Canadian retailers in all major markets. Our technology goes beyond just tracking numbers and images; Ad Comparisons uses a vast array of analytic reports to make sense of the data and offers a comprehensive perspective of the promotional landscape. • Since the majority of ads are transmitted electronically, directly from the retailer, all promotional market variations are accounted for and the image quality is exceptional for an enhanced user experience. • We provide superior data, analytics and service to businesses of all sizes and take an individual approach to ensure all data and reports fit the needs of each user. • Over ONE BILLION ads • Over 1,000 searchable categories • Over 500 retail chains • Over 275,000 different brands • Over 14,000 unique manufacturers THE ANSWER IS YES Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  12. HOW WE DO WHAT WE DO Advanced system of cropping & coding promotions Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  13. HOW WE DO WHAT WE DO We provide more data characteristics for each ad block than anyone else so we can provide you with a thorough approach to promotional reporting. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  14. OUR COVERAGE GOES BEYOND THE CIRCULAR Today, retailers communicate with consumers across many channels…meaning more ways to report promotional activity. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  15. MERGING DATA SOURCES POINT OF SALE DATA REPORTING & PROMOTIONAL ANALYTICS ECRM’s promotional analytics & reporting provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Excellence Our mission is to offer our clients and customers unparrelled products, service, and technology. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  16. BUSINESS INTELLIGENCEAND ANALTYICS Answering the question of “Why?” • Our suite of reports and analytics provide you with the information needed to increase profits, predict category trends and make better decisions. • Evaluate promotional performance against POS and loyalty transactional data • Review manufacturer, brand & category trends by retailer or channel • Predict changes in market share and sales • Analyze % space by category at competition • Easily compare front cover promotions • Provide your internal POS data and we can enhance your current reporting capabilities by combining our promotional data with your POS data. • Identify top selling items by category • Evaluate private brand sales & promotions • Analyze sales & promotional trends • Compare promotional offers to determine ROI Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  17. DOES PRICE MATTER ON A CONVENIENCE ITEM? In March of 2011, a leading retailer increased the price of a 20oz. carbonated beverage. As illustrated below, the increase had a minimal effect on weekly unit movement. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  18. PRIVATE BRAND VS. NATIONAL BRAND ASPIRIN A leading private brand Low Dose Aspirin outsold the national equivalent Low Does Aspirin 51 out of 52 weeks in 2011at a leading retailer. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  19. AVERAGE 2L SODA PRICE BY STATE Promotional pricing of 2L soda varies strongly from state-to-state; we can incorporate your average pricing to see how you stack up. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  20. PRICING TRENDS AND THE CONSUMER PRICING INDEX Accurate predictions two weeks prior to release Our Competitive Promotional Pricing Summary now includes pricing predictions using components from the Consumer Price Index (CPI). Utilizing price data from ECRM and the Bureau of Labor Statistics (BLS), we perform regression analysis to predict what the BLS published prices will be two weeks ahead of their release. This set of reports measures trends in grocery price inflation and the nature of seasonal price promotions. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  21. PROMOTIONAL PLANNING & OPTIMAZATION Promote products, drive traffic & maximize revenue • Until now, it has been very difficult for retailers to evaluate all the possible promotional opportunities. Although the metrics have not changed over the years, their importance has amplified. • Category managers cannot continue to guess which promotion they should run… • Quantify the options in terms of feasibility, availability and profitability • Scientific, numbers based approach • Strategic & predictive approach • With better predictive science, retailers will see promotions become more productive and the supply chain become more effective. Our promotional planning system consists of a custom implementation that works with your business rules and makes the once impossible, possible and affordable. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  22. PROMOTIONAL PLANNING & OPTIMIZATION Can a plan benefit both parties and satisfy the retail and manufacturer objectives? • Optimizing trade promotion can be a win for the retailer and the manufacturer if; • Their goals and objectives are aligned • Work together to overcome the overarching constraints found in supply chain, marketing and finance • In order to have productive dialog, both the retailer and manufacturer need to monitor the effectiveness compared to the planned values. • Once both parties review the same facts, then reviewing opportunities becomes easier • Consider objective facts about the category, in conjunction with promotional opportunities – not individual events • Demonstrate the effectiveness of the plans to build credibility and trust Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  23. PROMOTIONAL PLANNING & OPTIMIZATION Do you have a solid understanding of consumer focus, volume drivers and promotional effectiveness? Retailers and manufacturers need to analyze price sensitivity and elasticity, accurately forecast movement and sales based on science while considering the category impact to determine if there is a reasonable profit improvement. Our system fosters a holistic approach when considering the opportunities – helps retailers and manufacturers look beyond the single promotion. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  24. AdComparisons.com SIMPLIFYING THE SHOPPING EXPERIENCE AdComparisons.com is the money saving, coupon finding, price comparing website that takes the work out of saving money. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  25. CHANGING THE WAY CONSUMERS SHOP Shop the Town, Not the Store As grocery prices skyrocket, shoppers become more conscious of how they spend their money. Browsing the advertisement section in the Sunday paper definitely helps consumers save, but all of the flyers and catalogs can be overwhelming. We are offering a consolidated approach to finding the best deals in your local shopping area. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  26. A NEW IDEA IN COMPARATIVE SHOPPING Shop the Town, Not the Store The AdComparisons.com website is geared towards the price conscious consumer who wants the best deal, but doesn’t want to spend all week finding it. Current site demographics support our target audience of the 25-45 year female (the prime shopping customer). Building a substantial user base is key and we are well on our way. ECRM is marketing our system through a series of grassroots campaigns and traditional advertising efforts that capitalize on the influence social media has over the consumer audience. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  27. A CONSOLIDATED APPROACH Shop the Town, Not the Store • All retail advertisements are digitally available on AdComparisons.com. • Archiving digital copies of each advertisement lets users leisurely browse each page just like a paper copy. • You can even add items to your shopping cart directly from the advertisement page to help complete your shopping list. • We digitize retail circulars at no charge, saving the retailer an added expense. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  28. WHAT CHANGES CONSUMER INTENT? We measure, analyze and report on consumer behavior • When a user clicks into a promotion, they can access pertinent information regarding the specific promotion. Additionally, AdComparisons.com automatically populates similar promotions. • Find promotions on similar products. • Users can add promotions directly to their shopping list and share promotions socially to help build awareness. • This helps us measure brand loyalty, consumer intent and the factors that influence a purchasing decision. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  29. REACHING THE CONSUMER WHEN IT COUNTS Why not interact with the consumer when they are in the decision making process? • Manufacturers and retailers alike can benefit from traditional advertising as well as personalized advertising on the AdComparison.com website. • Interact with consumers at a critical point in the decision making process. • Advertisements can be as simple as increasing brand awareness or more proactive by offering the consumer incentives like digital FSI’s. • Retailers can drive traffic to the store by dynamically offering the consumer a personalized promotion based on their shopping habits. Advertising opportunities provide brand owners as well as retailers a way to interact with consumers at a critical point in the decision making process. In this example Walgreens has chosen to offer this consumer a coupon for purchasing their Nice! brand of products. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

  30. IN CONCLUSION Our business model is different from the rest • Our goal is to service your needs and deliver value back to your company with both speed and accuracy that is unparalleled in this industry. • We have a proven track record of: • Increasing sales, margin and speed to market • Reducing supply chain expenses and home office appointments • Saving buyers and category managers time and redundancy • Providing world class business intelligence and promotional analysis that drive profit • We look forward to expanding our partnership and becoming part of your business process. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

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