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Market Segmentation

Market Segmentation. Std. 3. Market Segmentation. Analyzing a market by specific characteristics in order to create a target market. Market segments: demographics psychographics geographics product benefits. Demographics.

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Market Segmentation

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  1. Market Segmentation Std. 3

  2. Market Segmentation • Analyzing a market by specific characteristics in order to create a target market. • Market segments: • demographics • psychographics • geographics • product benefits

  3. Demographics • Market segmentation based on your target market’s personal characteristics. • Includes: • gender • age • income level • occupation • ethnic background • education level

  4. Psychographics: • Market segmentation based on your target market’s lifestyles and personality characteristics. • Includes: • attitudes • values • activities • interests

  5. Geographics: • Market segmentation based on where your target market lives. • Includes • local markets • regional markets • national markets • global markets

  6. Benefits • Market segmentation based on benefits your target market expects to receive or gain from products. • Includes: • added protection • health issues • special needs • stage in family life cycle

  7. Any Questions?

  8. 2 consumers demographics • gender • age • income level • occupation • ethnic background • education level psychographics • activities • Interests Geographics • City, state Product benefits • special needs • stage in family life cycle

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