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Communications

Learn how to effectively use Facebook and Twitter to drive traffic to your website, share instant news, reach new audiences, and connect with like-minded organizations. Discover tips for engaging content creation, best practices for Facebook and Twitter, and how to analyze your success using Facebook Insights and Twitter Analytics.

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Communications

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  1. Communications Sally Williams SI Taunton

  2. Proposed Outline • Websites • SIGBI • Members Pages • Email Accounts • Social Media • Facebook • Twitter • Measure • Facebook Insights • Twitter Analytics

  3. Websites • SIGBI • Links in Footer • Clubs • Publications • Members area (log in is surname and membership number) • SI • UKPAC • SW & CI (password swciregion)

  4. Members Area • Communications • How to Guides • Press releases/publicity templates • Soroptimists in the News (online articles) • Social Media • Description of Soroptimist Websites • Good website examples • Logos & Branding • Programme • Lots about carrying out PA work • Membership • New members pack • Membership Matters • Clubs • Easy Stages Guides, • Forms • Membership Month resources, toolkit and tips

  5. Directory Search

  6. Email Accounts • Good to have a Club email address • outlook.com or gmail.com • Collaborative working – more than one person can access • Use on promotional material – business cards, leaflets, banners • Definitely suggest set up for Twitter access

  7. Social Media Facebook and Twitter It's not about computer skills but communication skills!

  8. Demographics • 1.5 billion Facebook users • 31 million in the UK • Average age? 40 • 305 million Twitter users • 15 million in the UK • Average age? 37 • % active on mobiles? 90%

  9. Why Use It? • What are our aims? • What do we want social media to deliver for us as Soroptimists? • Drive traffic to your website • Share instant news • Reach new audiences including key opinion leaders • Connect with other likeminded organisations • A "cheap" tool to engage with Members and Non Members (only your time!)

  10. The Importance of Content • What engages people most? • Photos • Video – YouTube reached 1bn monthly views • Music/podcasts • Blogs • All Club members can produce some content – text and photos – to provide to those who "do" the social media

  11. Facebook • Built around the Friends structure • Probably have your own personal account and then someone creates a Company page for the Club • Those given Page Roles like Editor (via Settings) will go in via their own personal account • Personal account settings tend to be private (eg shared with Friends), Company pages will be public so will be visible to anyone

  12. Twitter • Completely open • except for private lists or messages • Twitter account – share the log in details • Can have multiple accounts • More broadcast potential than Facebook • 140 characters max in a tweet • Listen before you broadcast • look at other organisations' tweets • retweet

  13. Twitter Glossary • Handle/account name • @SITaunton • # Hashtag • #soroptimist, #WhySoroptimist, #iwd2016 • Look at what is trending • Following/followers • Notifications • Mentions • @sigbi1, @SoroptiTweet, @SoropsSWCI

  14. Twitter - Tweeting Tips for Tweeting • Always think – WHO AM I TELLING and include their handle • Credit anyone relevant to your tweet by including their handle – this encourages RT and expands your audience • Use a hashtag if there is one • Use a picture or video as this is more likely stand out • Link to your website • Tweet at different times/days • Use full name #Soroptimist where possible

  15. Social Media in conclusion • Use our name – Soroptimist – as much as possible • Share interesting content – not just your own • Use Insights to see what is working well • Remember what you write is out there for all to see so read the Social Media Disclaimer • Prepare a posting schedule and use a tool like Hootsuite if you’d like to schedule a lot of posts in advance

  16. Social Media in conclusion • For any events or fundraising where you’re working with other organisations always think how you can engage with them via social media – can you post on their page, use their handle on twitter or tag them on your Facebook post? • This encourages replies and retweets and gets your message out to a larger audience. • Try to be interesting with pictures – think “doing” photographs showing our work. • Can you join any local groups, women’s networking groups to promote being a Member of your Club?

  17. Social Media Engagement Strategy

  18. Example Social Media Schedule

  19. Analyse your Success Facebook Insights Twitter Analytics

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