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New Media

New Media. Simon McDermott New Media Coordinator, IOP Cake & Learn 6 August 2008 Simon.McDermott@iop.org, www.iop.org. What is New Media?. “Digital media such as CD-Rom, websites, broadcast e-mail and web casting.”

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New Media

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  1. New Media Simon McDermottNew Media Coordinator, IOP Cake & Learn6 August 2008 Simon.McDermott@iop.org, www.iop.org

  2. What is New Media? • “Digital media such as CD-Rom, websites, broadcast e-mail and web casting.” • “A general term covering non-traditional ways of delivering advertising or promotion messages, anything from text messaging to the Internet.” • “Media technology or a form of media communication that surpasses, enhances, and/or alters an already-existing technology.”

  3. What is New Media? New Media is basically new types of communication that is • digital • integrates digital text, pictures, sound, video • interactive • accessible

  4. What is New Media? Basically it’s breaking down old forms of communication. Video and audio isn’t confined to just broadcasters – anyone can do it. Printed text no longer remains the property of journalists and authors – anyone can write, comment and let their opinion be heard.

  5. What we’ve done so far • Included video content to support news items wherever we can • Created an IOP YouTube channel to host our videos • Ensured visitors can embed / forward their video content as they wish • Begun to pilot a regular video update from IOP Directors • Begun to pilot an IOP Blog

  6. Video Content • What online video isn’t: • someone reading from a script • a one hour meeting being recorded • no improvisation – planned questions and planned answers

  7. Video Content What online video is: • Real conversation – no cue cards, no script • Watching a real conversation with a real human being – not ultra-planned answers • No jargon – speak in real terms like you would with another human being. No robotics

  8. Why we need video content • Enables us to talk directly to the people – it’s more engaging • Can be used with Social Media to get your message across to a greater audience – by encouraging other bloggers/websites to use your video content, there’s a greater audience for your message • Doesn’t have to sit on your webpage – they can be included in other web-pages, linked to in emails, etc • Mass audiences

  9. The IOP Video Content Here’s some examples of video content that we’ve created…

  10. What to think about before using video • Audience – who is the content aimed at? (Members, non-members? Age? Etc) • Messages – think about the three main messages that you want to get across and focus on them • Subjects – who/what be interviewed/ featured • Length - web-users have low attention spans, so try and make any video content as short as possible – around three to four minutes max

  11. What to think about before using video • Use – think about ways in which you can use the same content in different ways and for different projects to avoid future duplication • Deadline – for a five minute video to be edited it will take around one day to edit and upload the file to the web. Please contact the web-team as soon as possible so that equipment and people can be booked in advance

  12. What to think about before using video • Style - do you have existing styles that you need to follow or logos that need to be included? • Legal – don’t forget that all participants must sign a release form once they have been recorded

  13. What the New Media team can’t do (yet) • Star Wars graphics of exploding stars • Shots of Saturn or any other planet in the universe • Hi-res graphics of atoms splitting

  14. What we can do in-house • More or less anything else!

  15. What we need from you • Warning – but this all depends on the quality of the video. If you want something ultra slick with graphics of atoms splitting – this is something that an outside company will have to do. • Audience • Your three key messages • Deadline

  16. Additional information In terms of the interviewer, how the video is structured etc all depends on the individual project.

  17. Future • It would be great to get at least one person in your team trained with the use of the IOP video equipment and interview skills. So if you are going to any conference or news worthy event, we have video content. • Live Webcasting from IOP London will be available from September.

  18. Social Media • YouTube - Social Media in Plain English

  19. Why’s Social Media important • Creates interaction with your audience • Enables other websites / bloggers to embed / use your content in their own sites – to get your message across to a greater audience. Basically viral / word of mouth marketing for your message

  20. The IOP Youtube channel • http://www.youtube.com/user/instituteofphysics • “Aim to be the first point of contact for anything physics related on Youtube.” • As well as populating it with our own videos, we aim to create a number of playlists within the channel. Eg: A Schools Experiments playlist, playlist on Physics Theories, Quantum mechanics playlist. • We also aim to link to other YouTube channels – eg physics teacher from Canada

  21. What we need from you • To think about integrating YouTube within your department’s plan – eg Education – a playlist for showing teachers different experiements; careers – inspiring careers videos. You can then create a player within Youtube (eg Careers videos), which can then be embedded within your page. • Allocate some time searching for videos to populate your playlist. • Send us the links to your playlist or create it yourself!

  22. Blogging • YouTube - Blogs in Plain English

  23. The IOP Blog IOP Blog is initially a pilot project. Soon members Of the comms team and Bob will be blogging at least one post a week. We also aim to have someone blogging from the switch on of the LHC and the Women in Physics conference in Seoul.

  24. Why an IOP blog? • Provides a “voice” and “personality” to the website • Creates regular changes of content on the site – which should encourage visitors to return to the IOP site • Engages readers – allowing them to leave comments and join in discussions • Moves away from a “corporate” website – people are interested in other peoples views, thoughts and experiences – not standardised corporate-talk.

  25. Blogging examples • Bob could blog on Monday that on Wednesday he’s going to a meeting, why he’s going to the meeting and what he hopes to get out of it. On Wednesday after the meeting – Bob blogs about the meeting, who he met, the outcome and his thoughts on the outcome

  26. Blogging examples • Joe blogs that he’s just wrote a press release about a new physics discovery. He talks about who he spoke to (eg the physicist), where he met them, how they came across. • Beth blogs about a conference that she’s gone to about the future of physics teachers. She blogs about the best parts of the day, anyone interesting she’s met as well as including a couple of photos from the day.

  27. The Future Ideally we have a number of key IOP bloggers from both the IOP membership blogging about a variety of topics.

  28. Your worst nightmares about blogging • “They leave negative comments” • “They disagree with what we say” These are all great – • Negative comments – this leads to discussions, creating conversation, engaging visitors • They disagree with what we say – we learn where we maybe making mistakes

  29. The end Think differently

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