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Taylor & Francis eBooks eBookstore.tandf.co.uk

Taylor & Francis eBooks www.eBookstore.tandf.co.uk. eBookstore launched 2001 Originally 500 titles, now 15,000 Experimentation, both with different formats and different sales models e.g. Pricing eBooks Vs Print Books Some Technological Features ahead of market wants. The Models.

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Taylor & Francis eBooks eBookstore.tandf.co.uk

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  1. Taylor & Francis eBookswww.eBookstore.tandf.co.uk • eBookstore launched 2001 • Originally 500 titles, now 15,000 • Experimentation, both with different formats and different sales models • e.g. Pricing eBooks Vs Print Books • Some Technological Features ahead of market wants

  2. The Models • Outright Sales • Three formats: • MS Reader; Mobipocket; Adobe eBook • eSubscribe • ePrint • eCompile • Also sell to institutions, direct and through aggregators

  3. Various models • Creating eBooks: • Digitising your own content: • DPSL (kallus@btinternet.com) & Code Mantra • Accepting offers from aggregators to digitise your content • Keeping control and remaining flexibile

  4. Charging Mechanisms • Wallet (minimum deposit $5) • ePrint pricing based on pro-rata cost per page with mark-up of 50% on page purchase, or 25% on chapter purchase. Upper limit. • eCompile pricing based on pro-rata cost plus mark-up of 25%. • eSubscribe pricing: • 1 week: 20% 1 month: 30% • 3 months: 50% 6 months: 65%

  5. General Findings & Feedback • eCompile still ahead of its time? • Process still not intuitive enough • How many coursepacks consist of purely T&F material? • Pricing maybe logical but not customer friendly • Contributes around 1% of total sales

  6. ePrint • ePrint Dilemma • 10 minute access • Two accesses maximum per month for each title. • Don’t wish to provide a free library service • Revisit Pricing mechanism or do recent sales illustrate acceptance ?

  7. eSubscribe • Pricing is far more transparent • Outside of perpetual sale this has been the most successful incremental sales model • Average revenue per transaction is higher than ePrint • Purchasers seem relaxed about paying a pb type pricepoint even if shelf life is severely limited

  8. Market Share & Growth Rates • In 2001 eBookstore sales were 100% of our overall eBook sales, now less than 5%. • Institutional market has grown much faster for us than sales to individuals, but then we are an academic publisher • Total eBook sales, direct and through aggregators, now account for around 6% of total book sales

  9. The Past One medium Own collection In good time In house Local reach You go to the library The Future Multiple media Library without walls Just in time Outsourcing Global reach Library comes to you The market is changing and libraries are changing too

  10. Findings: The Market likes: • Flexibility and choice • Simple pricing models: • Annual Subscriptions Vs Outright purchase • Packages or pick & mix • Patron driven acquisition • Accessability of eBooks • Searchability • Usage statistics & average access times • Ideal for distance learners and for overseas campuses

  11. Findings: • Cannibalization: “E” versus “P” • Growing evidence of direct substitution and signs of increased ePreference: • Large Reference Works • Professional Resources and PDA’s • Monographs (Wayne State Unvi experiment)

  12. Continuing Dilemmas: • Simultaneous Publication & Approval Plans • 1 Pair of eyes per user Vs simultaneous unlimited usage • Individual versus Institutional Pricing • Copy and paste • Athens & Shobboleth compliance • Digital Object Identifiers, Cross Ref & ISBN’s • Consortia purchasing • Piracy

  13. The Market • Where are we in the life cycle of eBooks? • Crossing the Chasm • Innovators, Early adopters, Main adopters, Late adopters • 1999-2000 - 2001-2002 - 2003-2004 • Investigate ->Experiment -> Adoption

  14. Future Trends? • eBooks bundled with print versions • eBooks used as inspection copies • Blurring between eJournals and eBooks • Libraries looking for a universal format and purchasing eBooks from a greater variety of vendors • Use of eRental will grow • Growth of article purchases along eBook model • Some use of POD kiosks

  15. Amazon, Google & Microsoft • Amazon: • Search Inside a Book • Booksurge, • Mobipocket • Google Book Search • Windows Live Search

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