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Siam Digital Gateway

Siam Digital Gateway . EXERCISE 1 : Print . Media Brief : Siam Digital Gateway . Background Siam Digital Gateway is the new , biggest , luxury shopping complex in Thailand and Asia Located at center of Bangkok “ Siam Square “

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Siam Digital Gateway

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  1. Siam Digital Gateway EXERCISE 1 : Print

  2. Media Brief : Siam Digital Gateway • Background • Siam Digital Gateway is the new , biggest , luxury shopping complex in Thailand and Asia • Located at center of Bangkok “ Siam Square “ • Key reason that this brand is very popular and talk of the town • Biggest space both in Thailand and Asia , there are more than 10,000 supplier open shop in this complex • Biggest food court more than 1,000 food shops • Complete in entertainment activities : bowling , karaoke , cinema , fun park , sport activities area including bicycle line , concert area which will run activities every day and heavier in week end

  3. Media Brief : Siam Digital Gateway • Marketing Objective • Achieved brand awareness more than 85 % among target group • Achiece at least 100,000 visitors per day . • To be 1st Retail brand in Thailand with in 1st year in point of good image . • Communication strategy • Utilize media as achieved high awareness to coverage target prospect • Need high frequency level of communication to motivate target. • Build brand image via high image media channel .

  4. Media Brief : Siam Digital Gateway • Target Audiece • Demographics : male & Female age around 20-45, Upper/ middle income and live in Bangkok and key provinces. • Psychographics and lifestyle : Trendy , fashionable , shopaholic , sport , fun • Period of advertising • April – March 2014 • Marketing Actiivites • Grand opening on April 13 , 2014 • Apply member card for 15 % discount every shop period April – June 2014 • Lucky draw for every purchase 1,000 B ++ period Oct – Dec 2014

  5. Media Brief : Siam Digital Gateway • Media budget : 6 million Baht • Media request : Print only • Material size : Recommended . • Requirement for this exercise • Set media Objective / media Strategies • Media flowchart table for allocation budget • Write your rational behind your plan ( bullet point )

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