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Global Entertainment & Tourism

Global Entertainment & Tourism. Meeting 9. Tourism. Largest global employer Travel communicates cultures Host and guest issues Visitor communications about countries Travel media - TV and magazine tours Role of terrorism in tourism economy. Entertainment.

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Global Entertainment & Tourism

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  1. Global Entertainment & Tourism Meeting 9

  2. Tourism • Largest global employer • Travel communicates cultures • Host and guest issues • Visitor communications about countries • Travel media - TV and magazine tours • Role of terrorism in tourism economy

  3. Entertainment • US music industry accounts for 50% of global sales - $8 billion annual revenues • Film, TV shows and home video rentals to foreign markets doubled in 1990s • Blockbuster Entertainment Corp, Tower Records in most countries • Reader’s Digest in 19 languages • Cosmopolitan has 36 foreign editions

  4. Global TV • Cost of producing sit coms high • Audiences is fragmented • Indigenous programs with US values • US marketplace control • Cooperative vs competitive strategy for US an other culture exporters

  5. Global Music Industry Vivendi Universal Music Group (France) • 59 countries • Elton John, Cheryl Crow Sony (Japan) • CBS Records, Colubia, Epic, Nashville • Deline Dion, Ice Cube, Bob Dylan

  6. Other music giants EMI Group (UK) • Capitol, Virgin Records • Beattles, Rolling Stones, Spice Girls Warner Music (US) • Elektra, Atlantic, Reprise, Rhino labels • Madonna, Eric Clapton • Warner online music

  7. Music giants BMG Entertainment (Germany) • Arista, REC, Ariola • Whitney Houston, Santana, Elvis, Sinatra • Alliance with Napster

  8. MTV • 139 countries • Global youth culture • Locally produced programs • Choose or Lose politics in US • Colonialism marginalizes indigenous artists • Major advertising vehicle for films & videos to teenage audience

  9. Global Broadcasting Motivations for operating • Enhance national prestige • Promote national interests • Attempt religious/political indoctrination • Foster culture • Sell advertising for multi-country products • Sell access to pay TV broadcasts

  10. Role of Radio BBC, VOA listenership among people who have few domestic options • Audiences in isolated areas choose CNN • Distrust of local media choose global radio • Domestic AM FM listeners growing • Potential for public diplomacy

  11. Film Industry • Major studio distribution • Independent film festivals • Golden Globe considerations • US outlets for authoritarian-made films • Technological advances • Made for video only

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