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GA Sony de Venezuela

GA Sony de Venezuela. 1 st. 2 nd. 3 rd. 4 th. Price Map CFM. 130. 80. 50. 30. SDV. SONY PARALLEL. PANASONIC. AIWA. PHILIPS. Share. Request. Market Share CFM Oct. 98. Price Map. Request CFM-CFS. Different design (Rounded shapes, Color Variation).

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GA Sony de Venezuela

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  1. GASony de Venezuela

  2. 1st 2nd 3rd 4th Price Map CFM 130 80 50 30 SDV SONY PARALLEL PANASONIC AIWA PHILIPS Share Request

  3. Market Share CFM Oct. 98 Price Map

  4. Request CFM-CFS • Different design (Rounded shapes, Color Variation). • Minimun Power Output 20 Watts. • Headphones Output • Autovoltage 120~220V • 4 speakers All CFS Line Up • FOB reduction (5%) Price Map

  5. 1st 2nd 3rd 4th Price Map CFD 340 230 170 100 SDV SONY PARALLEL PANASONIC AIWA PHILIPS Share Request

  6. Market Share CFD Oct. 98 Price Map

  7. Request CFD • Minimun Power Output 100 Watts. • Compact design (Like new Philips design) • Different design (Rounded Shapes, Color Variation). • On/Off button for turn on Aerobasso system • POP material ( shelf talker, danglers; keeping this year’s displays) • FOB reduction (10%) Price Map

  8. 1st 2nd 3rd 4th Price Map TCM /M / ICD 340 90 65 30 SDV SONY PARALLEL PANASONIC AIWA OLYMPUS Share Request

  9. TCM/ M/ ICD Price Map

  10. Request TCM / M / ICD • Flat and round design • Rechargeable battery ( TCM basic model ) • Quick playback • POP material ( displays, shelf talkers ) Price Map

  11. 1st 2nd 3rd 4th Price Map TR 200 120 30 15 SDV SONY PARALLEL PANASONIC AIWA PHILIPS Share Request

  12. Market Share TR Oct. 98 Price Map

  13. Request TR • Cilindrical shape and color variation • Wake-up level volume of alarm in clock radio models. ( high-low) • POP material (danglers, shelftalker) • Reduce FOB 15% ( World band receiver ) Price Map

  14. 1st 2nd 3rd 4th Price Map PCD 360 240 130 95 SDV SONY PARA PANASONIC AIWA PHILIPS Share Request

  15. Market Share PCD Oct. 98 Price Map

  16. Request PCD • Include SRS Mini Speakers and car kit in car discman basic model. • Increase ESP time ( 20,30,40 sec ) • Diferent design ( large display LCD, compact design) • Increase battery life in basic models • Reduce FOB 10% Price Map

  17. 1st 2nd 3rd 4th Price Map WM 130 85 50 20 SDV SONY PARA PANASONIC AIWA PHILIPS Share Request

  18. Market Share WM Oct. 98 Price Map

  19. Request WM • Diferent design ( rounded shapes, flater design and better design of belt clip). • POP material ( Shelftalker, displays, card holders ) • Reduce FOB (10%) Price Map

  20. 1st 2nd 3rd 4th Price Map MDR/SRS/RM 110 50 15 5 SDV PANASONIC PIONEER PHILIPS SONY PARA Share Request

  21. Market Share MDR/SRS/RM Oct. 98 Price Map

  22. Request MDR/SRS/RM • RM reduce FOB (15% ) to fight parallel importation. Together ( SDV and Parallel) Sony has 60% market share. Price Map

  23. Total Industry GA 98

  24. Sales Comparison Chart by Sub Categories GA (QTY) Qty

  25. Sales Comparison Chart by Sub Categories GA (AMOUNT) Amount

  26. Sales Comparison GA ( QTY ) Qty.

  27. Sales Comparison GA (AMOUNT) Amount

  28. Total Sales Comparison GA 98/99 ( QTY ) Qty

  29. Total Sales Comparison GA 98/99 ( AMOUNT ) Amount

  30. GA Strategies Objectives • Maintain whole line up • Price management,transfer FOB reduction to consumers • Fill in stores with POP material • Take share from other brands • Take share from Sony Parallel • To take space in stores avoiding competition to put their POP.

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