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Christina Galanis Editor, Interactive Media United Health Services

Christina Galanis Editor, Interactive Media United Health Services. Unique Regional Programs. Wilson Memorial Regional Medical Center * Open-heart surgery * Brain and spinal surgery * Neonatal Intensive Care Unit * Designated Teaching Hospital Binghamton General Hospital

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Christina Galanis Editor, Interactive Media United Health Services

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  1. Christina GalanisEditor, Interactive MediaUnited Health Services

  2. Unique Regional Programs Wilson Memorial Regional Medical Center * Open-heart surgery * Brain and spinal surgery * Neonatal Intensive Care Unit * Designated Teaching Hospital Binghamton General Hospital * Physical Medicine and Rehabilitation * Emergency/in-patient mental health * Behavioral health * Renal dialysis

  3. Started registering patients in August 2002with 3 practicesBegan Rollout to all UHSH and UMA practices in June, 2003 • Now fully implemented at 59 practices and hospital departments • 2315 patients currently enrolled • 1,700 using Health Manager Tool

  4. Early Marketing Efforts • Began with Posters, Brochures, Postcards mailed to patients. • Some stars at practices, but not the numbers we wanted • Big surge as they came up on Patient Link and/or the contest…thenthey would “forget” to mention.

  5. E-Marketing and the Empowered Consumer • We wanted to blend the PatientLink experience with the Health Manager “shared data” tool • But we were stumped on the registration process going thru the practices

  6. We wanted to message demographically, but just weren’t getting the numbers signing up and clicking to register on Health Manager So…..

  7. Nurse Direct/Stay Healthy • Physician referral service • Outreach to community • BC Walks • Obesity & Smoking cessation • Disease Screenings • Regional referral source

  8. We Took Over! • Set up at StayHealthy at the Mall • Trained the Nurses there • Got lots of ideas on how to incorporate into their disease mgt programs • First Step…Fax your registrations to us!

  9. Stay Healthy Window Banners

  10. Practice Fax Form

  11. Still not enough! • So we went with what we know • OnLine Registrations • Firmed up the procedure and process • Add a button in the physician directory…4th most visited part of uhs.net

  12. Patient Link: Flow of Patient Registration

  13. WOW! • Averaging 6 per day online • Practices still Registering on their own • Attending Health Fairs and Community Walks…surge when we do. • Revamping our online process

  14. Personal Health Manager 4 main sections for easy navigation Personalized to the user User customized homepage, including dynamic steps for the user based on their identified health goals and risks Health Management Tools

  15. Health Improvement Programs

  16. Now let’s drive ‘em in, so they can sign ‘em up

  17. More marketing efforts underway • Internal & External Newsletters • Demo Site on CD for handout • 10 minutes at disease mgt meetings • Display for HealthFairs/Walks • Demo site running on Kiosks

  18. Using E-Marketing Tool • Ability to demographically target specific members based on stated interests as well as usage patterns • Created an IBS Class, based on registration trends and sold out the class. • Added so many new registrants to a new spinal surgery procedure seminar, they had to add two new sessions.

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