1 / 12

5.01

5.01. Product Knowledge. Factors Affecting Types of Seating Arrangements. Type of arena Type of event Expected attendees Safety considerations. Center Stage. Basketball. End Stage. Half House. Pros/Cons of Seating Arrangements. Center Stage Many seats Some will be seeing back of show

lilith
Télécharger la présentation

5.01

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5.01 Product Knowledge

  2. Factors Affecting Types of Seating Arrangements • Type of arena • Type of event • Expected attendees • Safety considerations

  3. Center Stage

  4. Basketball

  5. End Stage

  6. Half House

  7. Pros/Cons ofSeating Arrangements • Center Stage • Many seats • Some will be seeing back of show • End Stage • Many seats • Some seats at bad angles

  8. Pros/Cons of Seating Arrangements • Basketball • Many seats • Some seats are in back row • Half Stage • Fewer seats • Seats have good view of action

  9. ADA Seating Considerations • >1% wheelchair seating required • Companion seats must be provided • Wheelchair seating must be in all areas • >1% of seats must have no armrest

  10. Terms • Feature: physical characteristic of product • Benefit: what need the product fills for the customer • Unique selling proposition: the one reason a product is different/better than competition • Feature-benefit selling: matching characteristics of product to customer’s needs & wants • Feature-benefit chart: lists benefits side-by-side with features

  11. Sources of Feature/Benefit Info • Sales people • Product literature • Consumer review web sites • Internet discussion boards

  12. feature-benefit chart for a product

More Related