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Click Analytics: Why Every Click Counts

Tabatha Farney Assistant Professor University of Colorado at Colorado Springs. Click Analytics: Why Every Click Counts. Click Analytics [ klik an-l-it- iks ] : a specific metric that interprets web site use by studying clicks on a web page. Resons for Click Analytics.

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Click Analytics: Why Every Click Counts

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  1. Tabatha Farney Assistant Professor University of Colorado at Colorado Springs Click Analytics:Why Every ClickCounts

  2. Click Analytics [klik an-l-it-iks] : • a specific metric that interprets web site use by studying clicks on a web page

  3. Resons for Click Analytics • 1. Visualize your web site’s usage • 2. Create easy to interpret reports • 3. Test what works/what doesn’t work

  4. Examples And so on…

  5. Analytics

  6. Click Analytics Functionality • Site Overlay - loads a web page and then overlays it with click data for links* on that page

  7. Pros & Cons • Conclusion • Must use hacks to really make it useful.

  8. Crazy Egg

  9. Click Analytics Functionality • Site Overlay –tracks all clicks on a web page • Confetti View – clicks are represented as dots on a web page • Heat Map – clicks are represented by intensity of color

  10. Pros & Cons • Conclusion • A worthy investment, but is not a complete web analytics package.

  11. Piwik withClickHeat

  12. Click Analytics Functionality • Heat Map - clicks are represented by intensity of color

  13. Pros & Cons • Conclusion • Not as robust as Crazy Egg, but it offers a more rounded web analytics package.

  14. Conclusions • Supplement to web analytics • Does NOT replace usability testing

  15. Resources Used Google Analytics http://www.google.com/analytics/ Crazy Egg http://www.crazyegg.com/ Piwik http://piwik.org/ LabsMedia’sClickHeat http://www.labsmedia.com/clickheat/index.html

  16. Great Reads Arendt, J. & Wagner, C. Beyond description: Converting Web site usage statistics into concrete site improvement ideas. Journal of Web Librarianship, 4(1), 37-54. doi: 10.1080/19322900903547414 Black, E. Web analytics: A picture of the academic library Web site user. Journal of Web Librarianship, 3(1), 3-14. doi: 10.1080/19322900802660292 Clifton, B. (2008). Advanced Web metrics with Google Analytics. Serious skills. Indianapolis, Ind: Wiley Pub. Fang, W. (2007). Using Google Analytics for improving library Web site content and design: A case study. Library Philosophy and Practice, (Special Issue on Libraries and Google) http://www.webpages.uidaho.edu/~mbolin/fang.htm Kaushik, A. (2010). Web analytics 2.0: The art of online accountability and science of customer centricity. Indianapolis, Ind: Wiley.

  17. ? Questions/comments? “Um, yes…I have a question.” LOL Cat, http://i16.photobucket.com/albums/b24/going_x_crazy/macros/kat%20macros/cat_question2.jpg

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