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Designing the Questionnaire. Chapter 8. Questionnaire Design Process. Steps 1-3. Specify What Information Will Be Sought Determine Method of Administration Determine Content of Individual Questions Questions must mean something Filter questions.
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Designing the Questionnaire Chapter 8
Steps 1-3 • Specify What Information Will Be Sought • Determine Method of Administration • Determine Content of Individual Questions • Questions must mean something • Filter questions
Step 4: Determine Form of Response to Each Question • Open-ended Questions • When to use
Step 4: Determine Form of Response to Each Question • Close-ended • Pros: • Cons: • Exhaustive? • Mutually exclusive? • “Don’t Know”? • Response-order bias • Split-ballot technique
Step 5: Determine Wording for Each Question • Examples (See handout) • Simple wording • Ambiguous questions • Leading question • Unstated alternatives • Avoid assumed consequences • Avoid generalizations • Avoid double-barreled questions
Step 6: Determine Question Sequence • Opening questions should be __________ • Funnel Approach • Question order bias • Branching questions • AKA Pivot questions
Step 6: Determine Question Sequence • Classification Information Should Come _______ • Basic information • Classification information • Where to put sensitive questions?
Step 7: Determine Physical Characteristics of Questionnaire • Do not make it cluttered • Single page • If longer: • Clear instructions • Use graphics • Renumbering
Steps 8-10 • Develop Recruiting Message of Script • Reexamine Steps 1-8 and Revise • Pretest Questionnaire • What is a pretest? • Number of people: