How to get a featured snippet

1. What are Featured Snippets?

2. What are Featured Snippets? Featured snippet is the direct answer to your query that appears in a formatted little box above the organic search results. There are 3 types of snippets that Google shows from the top ranking websites based on the keyword. It's another way Google is working towards improving the user’s search experience after the knowledge graph, and keeping users on Google to answer their questions. For example, when users want to know about how to respond to reviews, Google will look into the top ranking result pages to find the most relevant and direct answer to the initial query, then show it below the search box. The location of the box is what some refer to as position zero, as seen in the example below:

3. What’s in a Featured Snippet? The featured snippet contains a summary of the answer that a user has searched for, a link to the page, and the page title and URL. The interesting thing about featured snippets is that one doesn’t necessarily need to have the top-ranking position on Google to appear in the snippet box (although it certainly helps). It is possible for other first-page results to appear in the snippet area by optimizing the post for snippets. However, those in the top 10 organic positions are more likely to get the featured snippet position. According to SearchEngineLand, 99.58% of featured snippets are already in the top 10 position on Google's SERP. The most interesting part is that a featured snippet has very high click-through rate, which can result a session increase of up to 516%. See the study here. How Do Featured Snippets Work? Google’s search engine recognizes a user’s question and then detects the pages that best answer the question. Unfortunately, there is no magic button or way to guarantee that your web pages will appear in the snippet area, although it would be nice. Much like the magic of SEO, ranking for featured snippets is a process of optimizing your web page (or making it as easy as possible) for Google to recognize that the information on this page will be the most helpful for this question and also has a summary that Google can plug into that feature box nicely.

4. 3 Types of Featured Snippets Table: To provide the best-formatted answer, Google sometimes displays a featured snippet as a vertical table. The table generally holds 3 columns and 5 rows including a header. Any color coding, design, or image customization is acceptable as long as it's in plain HTML.

5. List: If the user query requires a list response, then Google is more likely to show a bulleted list result in the featured snippet. If the source page answers the question in a bulleted list, or with numbered headings, the snippet will display as a bulleted list. Google tends to show 5-8 list items excluding the header.

6. Paragraph: For a direct question or query that can be answered with a sentence, Google will display a paragraph snippet. The length of the paragraph is roughly 40-55 words. Questions with “why” “when” “what” “was” “which” are mostly answered by a paragraph snippet. Most paragraph snippets are owned by Wikipedia. So do some research on their content formatting!

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