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Competition Analysis

Competition Analysis. Positioning and Differentiation. Competitive Positioning – Med Device. Prescriptive. CRM/Generic Sales Enablement. Domain-Specific Sales Enablement. Transactional. Competitive Positioning - Pharma. Prescriptive. CRM/Generic Sales Enablement. Domain-Specific

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Competition Analysis

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  1. Competition Analysis Positioning and Differentiation

  2. Competitive Positioning – Med Device Prescriptive CRM/Generic Sales Enablement Domain-Specific Sales Enablement Transactional

  3. Competitive Positioning - Pharma Prescriptive CRM/Generic Sales Enablement Domain-Specific Sales Enablement Transactional

  4. Compete on Analytics TikaDevicevs competition HIGH Advanced Alerts Market Event Response Product Launch Drivers Recommendations on Physicians Nearby Contract and Managed Care Pull-through Prescriptive Intelligence Alerts Customer Risk & Opportunity Indicator Trunk Stock Consignment Back Orders Advanced Reports & Drill Down Sales Aid Effectiveness Gap to Target Analysis Territory Benchmarking Data Discovery Executive Dashboards with trend analysis E-detailing Standard Reports Pipeline Opportunities Sales To date Forecasts ROI Data Collection Customer Calls Prospect /Leads Activities Opportunities HIGH Competitive Advantage LOW

  5. TikaMobile Value Proposition Performance Management Competitive Advantage Product Launch Preconfigured for medical device sales Flexible and easily customized app Scalable | Flexible | Secure Amenable to any data type Enterprise & point solutions Physician Targeting Market-driven Events AnalyticalEngine Outcomes Customer Data Reimbursement Marketing Content Cases Mobile E-Detailing Platform Alerts ICD-9 Codes Data Model Contracts & Pricing CPT Codes Device Ongoing Feedback from the Field Ongoing Integration from the Home Office • Home Office • Field • Marketing Tika

  6. Differentiation Detail • Contracts Compliance • Pipeline Reporting • Case Analysis • Outcomes • Reimbursement • Supply Chain • Inventory • Back Orders • Trunk Stock • Consignment

  7. TikaMobile vs. Generic SFDC+Mobile BI

  8. Summary • Our primary market focus is Med Device due to lack of competition and significant head start in product deployment and feature maturity • Pharma market is our secondary target addressed via strategic Pharma industry partners

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