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Welcome to the 15 th TechnoTreat

Welcome to the 15 th TechnoTreat. Thanks to all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think John “no problem” Luff – Dictator of Demos HPA Board, TR Committee, Staff Supersession team: Richard Doherty Loren Nielsen, Jerry Pierce, Leon Silverman

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Welcome to the 15 th TechnoTreat

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  1. Welcome to the 15th TechnoTreat • Thanks to all sponsors, speakers, & especially • Eileen Kramer– without whom I shudder to think • John “no problem” Luff – Dictator of Demos • HPA Board, TR Committee, Staff • Supersession team: Richard Doherty Loren Nielsen, Jerry Pierce, Leon Silverman • Moderators: Wendy Aylsworth, Matthew Goldman, Pete Putman, John Footen, Randy Hoffner • Michael Bergeron, Mark Chiolis, Phil Squyres Mark Schubin, HPA Technology Retreat, 2008 February 20

  2. Mark Your Calendars! • 16th-Annual HPA Technology Retreat • Tuesday, February 16 through Friday, February 19, 2010 • Rancho Las Palmas Resort & Spa • Where last year’s TechnoTreat was • Submit proposals as soon as you’d like (deadline will be in October): • tvmark@earthlink.net • if you don’t get a response, I haven’t received your proposal Mark Schubin, HPA Technology Retreat, 2008 February 20

  3. The Basics • The schedule rules – Verizon Wireless time • Power available in front & rear few rows • Wi-Fi SSID: WestinMeetingRooms • Second Demo Room session tonight 6-7:30 pm • Bruce Jacobs offering copies of aspect-ratio simulation • Location: turn right when leaving this room - Celebrity A-D • other times by mutual agreement – No demos Friday • Demo Room closes Thursday at 7:30 pm • Sign-upfortomorrow night’sFantasyLanes Bowling • Breakfast roundtables will be across the road in Ambassador 1-4; topic lists will be posted • There are still tables available. If you’d like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP. Mark Schubin, HPA Technology Retreat, 2008 February 20

  4. The Basics – Part II • Quizzes: • all are eligible (except me) • place entries in bowl by session end (quiz #5 by the last refreshment break) • have name and quiz # on entry • no penalty for wrong answers • currently open: • Quiz 0: What scientist won an Emmy, a Grammy, and Oscar recognition? • Quiz 1: What is the group of lens elements that changes magnification called? Tie-breaker: What’s the group that maintains focus during zoom called? • Quiz 5:Whereonearthishigh-speedInternetaccess onlyavailableadifferentfewhourseachday?Why? Mark Schubin, HPA Technology Retreat, 2008 February 20

  5. The Basics – Part III • Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) • No recording please • Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) • Corinex HD-over-power-lines Connectivity Kit • HauppaugeWinTVHVR-950QATSC/NTSC/QAMUSB • Pinnacle Video Transfer Recorder • Radiient Select-4 HDMI Switch • Sanyo VPC-CG9 Xacti Camcorder • Toshiba XD-E500U Upconverting DVD player Mark Schubin, HPA Technology Retreat, 2008 February 20

  6. The Basics – Part IV • Be nice! • Mobile communications devices on vibrate • Take all calls and conversations outside the room • Please fill out evaluations; survey link later • Presentations link: http://www.hpaonline.com/mc/page.do?sitePageId=83991&orgId=hopa • Helpful Hint: Go to the HPA website, click on the program page, & replace the number with 83991 • Green & storage surveys link on HPA site • still worthwhile to fill them out Mark Schubin, HPA Technology Retreat, 2008 February 20

  7. HD Technology Year in Review >1/3 of US HDTV users don’t watch HD: Magid, Leichtman • 23rd annual “This Is the Year of HDTV” • more displays sold than ever before • more HD than SD globally for first time (iSuppli) • more penetration: 23.2% USHH (up from 12.8) • Nielsen as of November 30 (CEA 53% January 1) • D.C. highest (31.1%), Detroit lowest (20.9%) • more programming than ever before • but not press bridges (pool feeds): • analog NTSC (digital component 1981) • mono (stereo TV sound 1984) • 4:3 (16:9 1985) • End-of-analog no-AFD retransmission issues same as last year loss of sides loss all around much blank screen wrong shape Mark Schubin, HPA Technology Retreat, 2008 February 20 Bruce Jacobs – demo room

  8. ThisIstheYearof3-DTV? (1st1928) • Infinite-distance parallel interocular: • Set for 30’ screen, 60’ screen diverges 15’ screen too close TV screenreally close • Except holographic and moving-mirror displays, convergence does not match accommodation Mark Schubin, HPA Technology Retreat, 2008 February 20

  9. Statistics • TV Viewing (Nielsen May): • 8:18/day/USHH, a new record • up 1 hour in 10 years • 250 mins/day for heavy Internet users vs. 220 • 127 hrs/mo TV, 26 Internet, 2.3 TV via Internet • Consumer Electronics (as of January, CEA phone survey) • projection TV peaked in mid-2007, plasma still growing • DVD separate 92%, VCRs down to 58% • Most U.S. HD viewing is sports (Nielsen December) • 54% more sports viewing than non-HD HHs • next political content (!), awards shows, sitcoms • FCC CDBS: 1249 licensed U.S. DTT Feb. 11 • 1758 licensed full-power analog stations June 30 • Vinyl record sales up 77% in first half 2008 • 803k (vs. 259M CD and downloads) Mark Schubin, HPA Technology Retreat, 2008 February 20

  10. Acquisition • Extreme dynamic range: >23 stops • More largeformat:D-21,Epic,F35 • Higher rez: Red Epic 5k, new NHK 8k • Higher speed: VR V12 HD@7k-fps, Hi-Motion • Small: Camera Corps HD MiniZoom • Cheap:<$200 HD camcorder • Wireless: Spanish multicamera • Mount:HoodmanWristShot • Battery chemistry: Frezzi NiZn, Toshiba SCiB • Lighting: more LED, 24k HMI, Rosco View Mark Schubin, HPA Technology Retreat, 2008 February 20

  11. 500-watt halogen light Mark Schubin, HPA Technology Retreat, 2008 February 20

  12. 10,000,000:1 (>23-stop) contrast ratio courtesy of Thomson Mark Schubin, HPA Technology Retreat, 2008 February 20

  13. RoscoView Mark Schubin, HPA Technology Retreat, 2008 February 20

  14. JVC adopts SxS Storage Ikegami Toshiba SD card slot • smaller • more capacity • faster • hot swapping • CF and SD win Rev Pro ER: 65 GB XP: faster <$80 512 GB 10 Gb/s 4xCF metadata & editing JP2K codec hot-swappable 2.5-inch SATA Mark Schubin, HPA Technology Retreat, 2008 February 20

  15. AFD AVC <2 ms (W&W) “___ in a box” video op: D-Rex studio:REMO,UCCTOP Abekas Air Cleaner eMotion Digicrank Blackmagic Videohub Control surfaces Services:Chyron,S&W Uncompressed HD AOptix LCT-5 laser Cam Wave NAB: 15+ DTT standards IBC: 6-cam wireless truck Intracom: matrix via mobiles Processing Distribution Mark Schubin, HPA Technology Retreat, 2008 February 20

  16. Higher Frame Rates BBC/EBU simulation from 300- fps video 50 Hz 100 Hz • LG: LCD Trumotion 480 Hz • Compressed rate TBD • less change between frames • sharper for easier estimation Mark Schubin, HPA Technology Retreat, 2008 February 20

  17. CinemaScope Home TV Philips Cinema 21:9 Mark Schubin, HPA Technology Retreat, 2008 February 20

  18. PicoProjectors:MobileGameChangers? Aiptek V10 Samsung i7410 mobile phone: “50-inch image” 3M Mpro 110 Optoma PK-101 Mark Schubin, HPA Technology Retreat, 2008 February 20

  19. Seiko Epson 2.57-inch 8-view 3-D LCD Samsung 40-inch OLED Shinoda 125-inch curved plasma 1-mm thick Mark Schubin, HPA Technology Retreat, 2008 February 20

  20. compression fidelity, lip-sync, format conversion, colorspace mismatch, chroma subsampling, frequency response, field sequence, white and black clipping, bit depth, skin tones, gamma, overscan, dropped frames, recording-system identification Mark Schubin, HPA Technology Retreat, 2008 February 20

  21. Welcome to 2009! Mark Schubin, HPA Technology Retreat, 2008 February 20

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